Digital Posters
Digital posters: advertising that remains in people’s minds 1024 576 Sebastian Loos

Digital posters: advertising that remains in people’s minds


Digital billboards take your marketing to the next level. From discreet advertising to fancy eye-catchers, digital signage displays grab every eye. Dive into the world of diverse design possibilities and convince your target group with appealing advertising. 

In the following we present the advantages of digital posters, we also show examples of our customers and go into detail about the different areas of application. 


The advantages of digital posters

  • Modern brand image
  • Flexible customization 
  • Design options
  • Improved customer communication
  • Cost savings
  • Sustainability
  • More attention from your target audience


Modern brand image

Old-fashioned posters and customer stoppers are a thing of the past. Digital posters showcase your company perfectly and emphasize its modern image. Compared to classic print designs, digital posters stay in the minds of your target group better and fit harmoniously into the corporate identity of your company.


Flexible customization

The next advertising campaign is coming up and you don’t want to waste any time? No problem with digital posters! Create or change designs in real time and present them in different variants. Your company saves the time needed for a new print design and can go through different test phases in advertising. In other words, if you realize that a particular ad isn’t working, you can easily adjust it – you can’t do that with print without incurring additional costs. 


Design options

Images, videos, RSS feeds, social media feeds, TikTok videos and more. The design options with digital signage will wow your target audience! The countdown module creates excitement and audio streams allow you to speak directly to them. With color diversity, you can create designs in your corporate identity or even try something new.


Improved customer communication

With digital posters, your company establishes efficient communication structures. Offers and novelties are presented “on-point” and are more effective overall. As a result, it is also easier to present products with stunning advertising messages (see the penultimate image in the “Examples from our customers” section).


Cost savings

An investment in digital posters promises you financial benefits in the long run. Print designs create new costs with each job, which are a permanent burden on businesses. Digital posters help with cost savings in that anyone on the team can easily make changes to the design. It is also possible for several people to interact with the software at the same time. 



Digital posters are made for continuous operation. High-quality displays in particular will last for years if properly maintained. Compared to posters, flyers or other print advertising, there is no paper waste. FRAMR. solutions are also energy-saving and therefore environmentally friendly. 

However, this comparison does not yet include the logistical effort involved in sending out printed media. Each package delivery causes an average of 600 grams of CO2 emissions. For digital signage applications, this consumption occurs only once, namely at the time of purchase. 


More attention from your target group

Digital posters catch the eye more quickly because they are visually more appealing and usually also larger than print advertising. As a result, your company gains more attention, which in turn promises advantages in the acquisition of new customers. 


The different design options at a glance

Digital signage solutions from FRAMR. offer you a wide range of design options for digital posters. We present you our best design options:

✓ Images
✓ Videos
✓ Individual layouts
✓ Text 
✓ Various colors
✓ Audio
✓ Embedded playlists
✓ Social media (e.g., Facebook and TikTok)
✓ Calendar
✓ Countdown
✓ RSS feeds
✓ Websites

The design options are flexible to implement. You can try different approaches to create digital posters. Feel free to try it out and use the free trial version of FRAMR. 


Digital posters: Examples from our customers

Take a look at our showroom. This will give you more insight into the practical implementation of digital posters. 


Digital posters leave a lasting impression on your target audience and promise competitive advantages. With different design options, you’re flexible and create digital posters the way you want.

FRAMR: The innovative solution for your business

As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image. 

Your advantages with FRAMR:

✔ Years of experience
✔ Highest safety standards
✔ Innovative technology that promises quality
✔ GDPR compliant solutions
✔ Cost transparency
✔ Great service
✔ User-friendly applications

Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization. 

What are use cases? Definition and examples 994 537 Christian

What are use cases? Definition and examples



Below you will learn everything you need to know about use cases. Definition, advantages, examples and more.

In this article:

  1. Uses cases Definition
  2. What are the benefits of use cases?
  3. How to write use cases?
  4. Important questions for formulation
  5. These are the advantages
  6. Use cases in practice
  7. Examples
  8. Use Case vs. User Story: What’ the difference? 
  9. Conclusion


In a nutshell:

  • Use cases are application scenarios which describe the externally visible behavior of a system from the user’s perspective.
  • There are two known approaches for use case scenarios.
  • The goals of use cases should be specified as good as possible.


Use Cases: Build the fundament for your product- or business development

What must a system do? This is a question that keeps many companies busy when developing new products or ideas. The integration of new systems, participants and system borders provide a good overview in the stage of development, even for systems with more complex requirements. This ultimately ensures that there are no unexpected hurdles or even serious errors when using an application.

Discribtion of a use-case

Use cases: Beneficial for a variety of systems | source: canva.com

The opportunities to perform use cases are different but many like to use diagrams because they give a good overview. Other than that, diagrams come with the advantage to give visual insights of details and relevant requirements. That results in the perfect fundament for development of your products or business models. Before that, it’s important to know what use cases are and which benefits businesses have, how the requirements are defined and what use cases look like in practice.


Use cases Meaning

Use cases describe the documentation of system functions. It doesn’t matter if the system exists or if it’s still in the stage of planning, because regardless of this, the goal is pursued to describe the externally visible behavior of the system from the user’s perspective.

Users don’t necessarily need to be real persons, even systems and roles can be participants for use cases. These participants interact with a system to reach a pre-defined goal. The process is carried out according to a defined sequence, taking into account alternative sequences.

Originally, use cases were often applied in software development. As the requirements of processes within a system increased regardless of the industry, use cases are applicable in many different areas.


What are business use cases?

Business use cases are a specified variety of classic application cases and describe the interaction with business processes or business units. Stakeholders define goals and business use cases help to understand these goals and to elaborate them. One concrete difference between classic application cases and business use cases is the duration – system use cases are normally completed within a short period of time whereas business use cases take between several weeks or even months.


What are the benefits of use cases?

Use cases always pursue a goal, mostly the optimization of existing systems. That comes with the danger that the use case might end up in failure or even demolition. The interaction between participant and system pursues the goal to consider all eventualities and possible scenarios within a system in order to determine the necessary requirements. These scenarios aren’t always defined precisely which often leads to interruptions during the stage of testing. That causes higher costs through which use cases are interrupted or only partly completed. Basically, the benefit is to optimize systems from a participant’s point of view but a pre-defined goal isn’t always reachable because a few of the tested scenarios end with the result that not all requirements are fulfilled.

Man stands in front of a visualized business strategy

Use cases: An important part of working strategies for systems of all kinds | source: canva.com


How to write use cases?

The original use case concept of Ivar Jacobson, which he created in 1987, can be divided in two different approaches.

The first approach is use case specification, which includes natural language information, so-called “narratives”. This information is written as a textual example and includes the following elements:

  • Name of the use case
  • Participants
  • Trigger event
  • Description of process
  • Detailed description of the single steps
  • Description of alternative processes
  • Conditions, that are relevant before and after the use case
  • Presentation of hurdles and possible mistakes

The second approach is the use case diagram. This approach is systematically the same but diagrams are easier to understand because of visualization. Another difference to use case specification is that descriptions aren’t only related to procedures but to connections between the quantity of use cases and involved participants.

The choice doesn’t have to be either specification or diagrams. Both methods and their approaches complement each other in the use case process and in combination they provide exact evaluation of goals to determine the requirements of a system.

Ready for take off?

Are you looking for an efficient way to improve communication in your company? Then only with the innovative digital signage software by FRAMR! Try it for FREE.

Important questions for formulation

To write a use case properly, you can use specific questions to create the process as effective as possible in order to reach the desired goal.

The following 10 questions help you to create use cases

  • Which participants use the system and what are their goals?
  • How complex are the requirements with which the participants have to deal?
  • Which goal must be achieved?
  • How often is the use case performed?
  • What are the requirements the use case has to fulfill?
  • What are the requirements for a successful execution?
  • Which scenarios are possible and what do alternative scenarios look like?
  • What are the possible mistakes of every step of the application case?
  • What are the different steps a participant has to go through?
  • What are the reactions of a system to the interactions of a participant?


What are the advantages of use cases?

First of all, use cases provide clarity. The interaction between participant and system ensures that the system behavior is communicated understandable for users and that the requirements of a system with relations are clear. Use cases are easy to create and understandable for all involved participants. That provides businesses with more flexibility in defining system goals and the following execution.

The good overview also grants insights into details, for example information about a use case or a system. These insights give participants a better orientation through which the requirements are better defined.

The interaction between specification and diagram also allows a transparent mediation of details, which, thanks to visualization, are easy to understand.


Are there also disadvantages?

Depending on the prerequisites and requirements, there are also disadvantages with use cases. The focus of use cases is on the main functionality, therefore details are neglected and unexpected scenarios remain overlooked.

Another disadvantage is the complex, partly statistical nature of use cases. The number of use cases and their interactions increase rapidly, making management difficult. It is further complicated by the fact that use cases do not capture all changes.


Use cases in practice

Relations, systems, participants – at first glance, use cases sound very theoretical. Asking for a more practical approach is therefore quite justified here. Principally, use cases always have a practical component because the objective provides for testing functions within a system. Application examples range from using a coffee machine up to software testing, which is why systematic functions fulfill all the requirements for a use case. Your take-away for the practical use is: Use cases always pursue a specific goal which tests the relation between system and participant. As soon as the requirements, so participant and system, are given, a use case is possible.


Use Case examples

To give you better insights into the practical side of use cases, we will take a closer look at an example for using a digital signage menu to complete an order in a restaurant.

Name of the use case: Using a digital signage menu in a restaurant and ordering food with it.

Participants: Two test subjects. One regularly goes out to eat at a restaurant, the other one for the first time.

Trigger Event: The digital signage menu is probably not intuitive enough.

Short description: Two participants test the functions of a digital signage menu, of which the operation probably has a mistake or is not intuitive enough.

Description of the single steps: The participant goes to the menu / hardware. He operates the hardware with his fingers and selects the dishes of choice. He reaches the checkout area via a field. He completes the order and pays.  The participant is assigned an order number.

Description of alternative steps: The participant accidentally chooses the wrong meal and has to go back to the start. He wants to leave the checkout area to expand his order.

Pre- and post-conditions: It should be possible to easily and intuitively place an order.

System boundary and mistakes: Touchscreen won’t accept the input correctly.

That was more of a simplified example but that doesn’t matter. With this example you should develop a feeling how use cases work in a practical manner and especially how they work. Particularly complex applications require a detailed description with many participants and pre-defined alternative scenarios.

Try it yourself: Think of a scenario that suits your business and write it down on paper! You will be surprised which alternatives you can think of and how precisely such a process can be described.


Use Case vs. User Story: What’s the difference?

Use cases and user stories are two different techniques used in software development to describe requirements and functionalities. Both techniques aim at understanding the needs of users and planning the development of software products.

The differences are based on four levels:

  • Abstraction level: Use cases describe the interaction between users and systems over several steps and scenarios. User stories, on the other hand, are less abstract and focus on a specific user requirement.
  • Structure: Use Cases are well structured with a description, precondition, trigger, main flow, and alternative flows. User stories, on the other hand, are less structured and are often written according to the format “As a [user], I want [feature] so that [benefit].
  • Details: Use Cases are very detailed and usually include multiple scenarios. User Stories are less detailed so they remain more adaptable.
  • Use in agile development: Use cases tend to be used less in agile development methods such as Scrum. They are too extensive for this. User stories, on the other hand, are used more frequently because they are flexible and can be easily implemented in short development cycles.


Final advice for usage

Planning and transparency are important for successful use cases. Provide the involved participants with all the relevant information and involve as many employees as possible. But more employees also means that processes become more complex. However, the results promise a more detailed description of requirements.

Take the perspective of the participants and what goals they pursue. Through that, you will recognize the relation between the involved participants and the system. Furthermore it is important to define the pre- and post-conditions. Here is to be defined exactly, which requirements need to be fulfilled at the beginning and at the end.

The more precisely the working processes are defined, the better. It is not recommended to use automated or standardized processes because they don’t ensure an individual judgment of requirements.



Use cases offer a good opportunity to define systems and their functionality and to understand them better. The complex requirements come with danger of failures or unexpected obstacles but with the help of use cases it is possible to foresee these eventualities, test them and optimize the involved processes. Especially the optimization of business processes comes with advantages because companies can consider the wishes and goals of stakeholders more precisely.

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    7 advantages of business digitization [2023] 994 537 Lukas Aumair

    7 advantages of business digitization [2023]


    Digitalization of businesses comes with some less known advantages which have a huge impact. FRAMR. presents the seven most important ones.

    In this article:

    1. Digitalization: Too many businesses miss the trend
    2. Why digitization for businesses is important
    3. The advantages of business digitization
    4. Advantages for your cients
    5. This is how the implementation succeeds
    6. Are there any disadvantages and risks of business digitization?
    7. Conclusion


    Digitalization: Too many businesses miss the trend

    The digital transformation is advancing, but not all companies are successfully following suit. In a way, that’s understandable, because the switch to digital processes doesn’t happen overnight. Nonetheless, small and medium-sized companies in particular are missing out on opportunities if they sleep through current trends and fail to realign their strategies. 

    Before we take a closer look at the benefits of digitization, we examine the current situation and what difficulties exist in the digital restructuring of corporate processes. Finally, we also look at possible disadvantages to give a better overall view of the topic.

    First, an important message: Don’t think too complicatedly when it comes to digitization. Every company goes through the journey of expanding digital processes, be it in internal communications or in advertising. It’s not just about the big steps, whereby an analog company suddenly transforms into a tech giant. The following therefore does not resemble a manual in the direction of “How do I use less paper in the company”, but rather relates to the digitization of internal processes (e.g. marketing and recruitment).

    Man using tablet

    Mobility and social media are two main advantages of the digital progress | © NordWood Themes

    The advantages of digitization in companies are well known to many. Thanks to technological progress, there are financial savings opportunities, companies generate more sustainably and offer their customers flexible solutions. Difficulties often arise during implementation – that’s why we have prepared the following tips to pave the way for the digitization of your company and to better prepare you for implementation measures.


    Why digitization for businesses is important

    Even though digitization is making progress in companies, the processes and competences still have room for improvement. A statistic published on February 14, 2022 shows that 35 percent of German companies consider themselves to be digitalization pioneers and, in turn, 44 percent state that they have increased their sales through digital measures.*

    Progress is therefore discernible, but there is still a lot of potential to be exploited. Other countries, especially the USA, are much more advanced and are already using digital technologies that are not yet used in the DACH region or are used to a lesser extent.

    AI applications are a good example of this, but they are now also becoming more popular in Germany. One example is generative AI applications such as ChatGPT.

    Even before the development of AI, German companies recognized the benefits of digitization in the world of work. For example, statistics from May 2022 show that German companies with more than 50 employees have invested approximately €234 billion in service projects for digitization. The willingness to digitize is therefore there, but why does it seem to be progressing so slowly?

    The real challenge lies in the lack of a doer mentality. Entrepreneurship already faces various hurdles (e.g., financial or bureaucratic) and processes for digitization do not improve the situation: the first step requires external consultants or the expansion of internal personnel structures. Then comes strategy development, which requires countless consultations within the team. The next step is implementation, which involves a high financial investment.
    The thought of this process alone prevents many companies from taking the necessary steps and implementing digital measures.

    However, this is no reason to stop or even rethink the change, because digital measures are gradually replacing analog processes. A good example of this is marketing: fewer and fewer companies are relying on print media, but instead on websites, search engine optimization and social media. Online processes are in fact easier to measure and thus enable more efficient use of available resources. However, only a few companies have the ability to implement various online marketing measures at the same time. But there are hardly any disadvantages to this, because even if a company focuses exclusively on search engine optimization, it is already reaping the benefits, even though other measures (e.g., social media) are not yet taking effect.

    Therefore, our tip: Digitize your business processes step by step and don’t restructure everything overnight. This minimizes the effort and ensures a proportionate cost structure.


    7 underestimated advantages of business digitization

    Which advantages do digitized businesses have besides more flexibility, expandation of mobility and a more efficient use of resources? Many businesses ask questions like this and we anticipate it right away: Setting long term goals is the most important factor.

    The advantages of digitalization in businesses are the following:

    • Digitalization encourages competition and innovative ways of competing with others
    • Better service for customers is provided
    • Obtaining new employees easier
    • Expanding communication structures
    • Creating new jobs
    • Easy measurement of processes
    • Potential of optimizing processes
    • Saving money


    Digitalization encourages competition and innovative ways of competing with others

    Growing competition requires constant rethinking of one’s own offering and customer communication. Right from the start, companies ask themselves to what extent their products or services set them apart from competitors and position them in relation to their target group. And the digital transformation offers additional opportunities to expand internal processes in order to constantly improve the offering and strengthen the company’s own brand.

    Here, competition enables some opportunities; after all, competitors are also recognizing the benefits of digitization and optimizing their processes based on the adapting desires of the target group. But what initially appears to be a disadvantage actually promotes your company, because in a constantly growing market with a lot of competition, you are in a position to stay on the ball and offer something new. And because of the competition, there is no standstill, which constantly creates room for more innovation on the market.


    Better service for customers is provided

    The centralization of work processes ensures that companies can provide their customers with better service. A good example of this is the area of digital signage – thanks to the centralized, cloud-based solution approach, maintenance work is carried out holistically and not every customer is looked after individually, at least in the case of cloud hosting. This saves personnel and financial resources, and the centralized service guarantees long-term functionality. The latter also has a positive effect on customer satisfaction.


    Obtaining new employees easier

    Posting a vacancy, waiting for applications, and going through a long selection process – that’s what recruitment looked like for a long time, and it’s still common practice at many companies in 2022. In the course of digitalization, however, this changed and companies are finding it easier to obtain personnel, especially through social media channels such as LinkedIn or Xing.
    Especially smaller start-ups and founding teams take advantage of this, because freelancer portals enable uncomplicated as well as flexible placement of orders without permanent personnel commitment. Due to the remote work (home office) of the freelancers, no additional office space is required and this saves costs.

    Home Office Laptop Aussicht

    Home Office: Remote work is one of the biggest advantages of digitalization | © Austin Poon


    Creating new jobs

    With digitization, many companies are pursuing the goal of expanding analog work steps as best they can through the use of modern technologies in order to preserve existing jobs. Since then, however, the digital transformation has also seen the emergence of many new occupational fields, especially in the areas of IT and digital marketing. Existing jobs are gaining additional relevance (e.g., web design) and more analog fields are undergoing a digital transformation (e.g., designers for print who now design digital media)


    Easy measurement of processes

    This advantage is particularly evident in digital marketing. Key figures such as reach and click-through rate can be easily accessed and provide precise insights into the success of the measures taken. Tools such as Google Analytics or the insights on social media channels such as Facebook or Instagram are particularly helpful here. But it is not only in marketing that companies benefit from better measurability, because every digital process is based on evaluable key figures.
    In our blog article “What is monitoring?” we explain the advantages of process monitoring in companies and which software is available to you for this purpose.


    Potential of optimizing processes

    Every process goes through a test phase and it is initially uncertain whether something works or not. But it is precisely the measurability of digital processes that offers optimization potential, because it is immediately apparent from the figures whether an established measure promises the desired success.

    Here again, digital advertising is a suitable example. Facebook ads or Google Ads not only promise a lot of reach and more leads, the evaluation of the data also provides information about which approaches or which type of ads perform best. This in turn enables efficient and targeted use of available resources, resulting in exponential growth.

    Ready for take off?

    Are you looking for an efficient way to improve communication in your company? Then only with the innovative digital signage software by FRAMR! Try it for FREE.

    Saving money

    Let’s stay with the example of digital advertising: Optimizing digital advertising, be it in terms of content or strategy, saves resources in the long run and for the future you know which advertising measures to consider and which not. This permanent optimization process provides immense financial savings over the years and also gives you the opportunity to learn more about the interests as well as needs of your target group – a win-in situation, because you save money and at the same time you target your marketing more specifically to potential customers, which increases sales in your company.

    Note: Our examples mainly considered marketing, but other business areas also benefit from the advantages mentioned so far. Whether it’s human resources, logistics, marketing or production, the benefits of digitization for companies exist across divisions and industries.


    Summary of advantages

    The greatest advantage comes from the long-term optimization of internal company processes. Initially, digitization in the company requires financial investments and targeted planning, but this process is worthwhile because you gain better insights into the result structure and recognize potential that is denied you with analog methods.


    Advantages for your clients

    • Shorter delivery times
    • Faster communication
    • Better information exchange (e.g. through a FAQ section)
    • Lower product costs
    • Targeted interaction (e.g. through gamification)
    • Improved user experience


    This is how the implementation succeeds

    The good news is that establishing digital work processes does not require any serious structural changes in the company. Instead, you analyze existing processes and define measures for digitization. We recommend selecting individual areas and developing a strategy for each subarea.
    Example: As a team, you decide to optimize your company’s website for search engines and, at the same time, you commission the development of an app. Here, it is less important which step you focus on first, but rather which strategy you define for the individual steps, i.e. search engine optimization and app development.



    Looking for a way to better target customers and digitize your marketing? FRAMR. products pave the way for you! Digital signage promotes communication with your customers and you respond to their needs in a targeted manner. In addition, you gain significant competitive advantages thanks to a better user experience and a lot of “wow effects”.
    You are not convinced yet? Then get a detailed overview of the advantages HERE! You can also try our FREE trial version to experience FRAMR in action. Spoiler alert: You’re guaranteed to be thrilled, and for a monthly subscription cost of just €6.90!


    Are there any disadvantages and risks of business digitization?

    Digital transformation promises a wide range of benefits, but some are still skeptical. Many criticize, for example, that jobs are at risk as a result of digitization. Others, in turn, see the financial outlay as a major hurdle.

    It is a misconception to claim that digitized work processes will lead to job losses, because some professions downright require retraining to learn new skills. A good example is the profession of architect – ten to 20 years ago, houses were created on paper, now they are created with digital programs. And thanks to continuing education, even architects trained in the 1990s know how to use modern software.

    The objection that digitization requires high investments is also not entirely correct. It is true that in marketing, for example, many test phases are required to assess the success of an advertising measure, and content marketing in particular is known to involve a high investment of time as well as money. However, it should not go unmentioned that such investments are worthwhile in most cases and the average return on investment in content marketing is four percent*. This means that the supposed disadvantage turns into an advantage in the long term.


    Conclusion: Advantages of business digitization outdo the disadvantages

    Digital business processes will be indispensable in 2023. The advantages of digitization range from increased flexibility to expansion of competition. Many see the digital transformation as a threat to jobs, but it is precisely the basic innovative idea that will create further opportunities in the future to combine analog workforce with modern technology. Business areas such as marketing are already showing the added value that the implementation of digital strategies offers companies, not to mention the opportunities to use resources more efficiently and evaluate results more accurately.

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      *Source: https://de.statista.com/themen/6129/digitalisierung-der-arbeit/#topicHeader__wrapper


      Pictures: © Canva.com

      The 7 characteristics of user-friendly software 994 537 Sebastian Loos

      The 7 characteristics of user-friendly software


      In this article:

      1. User Experience: Get away from complexity!
      2. The characteristics of user-friendly software
      3. Why is user experience important in the software sector?
      4. Digital signage: A great example of intuitive software
      5. UX as a criteria for choosing software
      6. The future development of user experience in the software sector 
      7. Conclusion

      Traits of user friendly software


      User Experience: Get away from complexity!

      Ideally, software optimizes internal processes and increases efficiency – in this respect, the requirements of companies are clearly defined. However, many applications are complex and difficult to use due to the various functions. Therefore, another aspect has gained a lot of relevance, namely user experience. 

      Many software applications do not meet the requirements in the area of user experience. They lack flexibility and intuitiveness. To address these challenges, software developers are increasingly paying attention to the user experience. Two aspects are focused on here: Making applications easier to use and that businesses make adjustments on their own. 

      In this article, we take a closer look at the relevance of user experience in the software sector. We name key characteristics and what the future development looks like. We also give an example and why companies should also use usability as a decision criteria when choosing software. 


      The characteristics of user-friendly software


      User-friendly software is self-explanatory and easy to use. Familiarization phases are unavoidable, but should take little time. Core functions quickly catch the eye, and use is without queries to developers or manuals. A clear user interface encourages interaction between people and the application.



      Even industry-specific software often fails to meet the diverse needs of companies. Depending on the product or target group, customizable solutions are required. This also plays an important role in terms of design, because every company has a corporate identity. Standardized software does not offer a target-oriented solution here. 



      The flexibility of software is based on two characteristics. First, it should be possible for several people to work on an application at the same time. Second, software should ideally be compatible with multiple end devices and operating systems. This facilitates targeted collaboration and the design of efficient processes within the team. 



      Software without a support function is often of limited use. In such cases, the only option is to consult with customer service, but this costs time. Developers should provide a help area or FAQ section so that users can overcome challenges on their own. 



      Accessibility has become increasingly relevant in recent years.This does not only refer to the use by people with disabilities, because the focus is mainly on situational accessibility. Example: You want to watch a video on the train and have forgotten your headphones.Without subtitles, you can’t understand the content. 

      Situational accessibility is relevant in the use of software. Every day, entrepreneurs edit their videos on their tablets or organize their teams on their cell phones. In this respect, it should be possible to use applications in any location and without restriction. 

      Accessibility should not be confused with mobility. The latter refers to ensuring that applications function flawlessly on mobile devices. Accessibility concerns unrestricted use in various situations. 



      This does not refer to ecological aspects, but to ensuring that software remains up to date in the long term. Depending on the industry, product and target group, requirements change and developers must adapt to changing customer needs. 


      Meeting expectations

      Usability is not just based on ease of use or that an application works across different devices. Most importantly, software must meet high expectations. The focus is still on the benefits of software, and with that comes certain expectations regarding functionality. Meeting these forms is a core characteristic of user experience. 


      Why is user experience important in the software sector?

      There are more and more location-independent start-ups or companies that have largely digitized their processes. Therefore, there is a greater dependence on apps and other technical applications. Many companies no longer function at all without software. 

      With the current development in the field of AI and the increasing complexity of business ideas, the requirements for software are also increasing. Here, developers are faced with the challenge of meeting customer demands while providing a good user experience.

      Software with poor user experience requires a long learning curve with many queries. This is compounded by difficulties in implementation, which slows down processes. Lack of customizability means that software does not provide the desired individual added value. And these difficulties cause additional costs or an increased expenditure of time. 


      UX as a criteria for choosing software

      The most important decision criteria when choosing a software are costs, efficiency, individual benefits and competitive advantages. One aspect often takes a back seat here, namely the user experience. 

      As already mentioned, a poor user experience costs your company resources. In addition, a lack of adaptability can cause difficulties in connection with individual requirements. Such criteria definitely outweigh the economic aspect. While choosing cost-effective software saves more money, hurdles in terms of user experience are more expensive in the long run.


      Digital Signage: A great example of intuitive software

      User-friendly software is easy to operate and accessible via various end devices. In addition, there is ideally the possibility to make individual adjustments. However, there are other ways to make software more user-friendly – including allowing multiple people to use an application at the same time.

      FRAMR’s digital signage software also meets these requirements. During development, our team made sure to combine customer requirements with user experience elements. In addition to ease of use, flexibility and customization, it is also possible for multiple people to use the application at the same time. 

      Through an interactive interface, our customers create appealing designs with a manageable amount of work. A wide range of design options enables an individual target group approach in the corporate identity. Digital signage solutions are also industry-independent and can be used via mobile devices. In case of difficulties regarding the application, our support area is at your disposal, which deals with all important questions in detail. In addition, we offer a free trial version to familiarize yourself with the application in advance. Feel free to try it out and see for yourself!


      The future development of user experience in the software sector 

      The demand for high-quality software is increasing. The primary desire of users is to make applications as simple as possible. At the same time, users want a wide range of functions and individual application options. However, in terms of user experience, the two are only compatible to a limited extent. Sebastian from our marketing team also experiences this on a regular basis. He reports:

      As a hobby musician, I use software for various tasks. Creating electronic drums and guitar riffs, cutting audio, creating videos, and so on. I’ve noticed that while there are more and more options and application scenarios, software is becoming more complex at the same time. Hardly any application can be used without a YouTube tutorial. Even a free video editing software with limited functions requires a three-hour training phase. 

      One of the biggest challenges in software development is to meet higher demands while at the same time fulfilling user experience requirements. On the one hand, customers want more individuality and functions than with competing products. On the other hand, software is becoming more complex as a result – user-friendly solutions are relevant here. 



      Software must meet user experience requirements in order for companies to fully realize efficiency benefits. Digital signage is a good example of this. However, more steps in user-centricity are important to unite advanced functionality and UX. 


      Image: © Canva.com

      Contact us


        Digital out of home
        Digital out of Home: Definition, Advantages and Examples 541 961 Sebastian Loos

        Digital out of Home: Definition, Advantages and Examples


        In this article, we explain what Digital out of Home means and go further into the benefits it offers to businesses.

        In this article:

        1. What is Digital out of Home?
        2. Important advantages for companies
        3. Digital out of Home Advertising: The best formats for ads
        4. Digital out of Home examples
        5. FRAMR: Your Software for DOOH Advertising
        6. Conclusion


        With Digital out of Home, advertising has changed in recent years. Gone are the days of posters or flyers, companies are increasingly relying on the strengths of digital applications. And for good reason, as they promise some advantages over traditional advertising methods. 

        But first things first. You may have noticed that more and more businesses are putting up digital screens. Your eye catches a display with advertising or information in almost every store while shopping in the city. Only one format is less present in comparison, namely digital out of home. 

        In this article you will learn everything you need to know about Digital out of Home. We clarify the definition, name advantages and possible areas of application. To sharpen your practical sense, we also show application scenarios for our software. 


        What is Digital out of Home?

        Digital out of Home describes the use of digital media to communicate advertising messages or information via outdoor displays. The goal is to expand reach, strengthen brand image, and reach more customers.

        We encounter out-of-home advertising every day in the form of posters or customer stoppers. For years, however, the trend has been toward digital out of home because companies are becoming aware of the advantages over classic advertising methods. These include flexible customization options, more design options, long-term cost savings and ecological aspects. 

        Digital out of Home applications are used in various industries. Among them are healthcare, hospitality, public administration, logistics, tourism and entertainment. And the increase is becoming increasingly apparent: in Germany alone, there are approximately 135,000 displays on 45,000 sites (as of 2022). 


        Digital out of Home: Important advantages for companies

        Reach building and an improved brand image sound promising, but strictly speaking, billboards also offer these benefits. That’s why we’re taking a closer look at the benefits and why digital out of home is a better choice compared to traditional advertising methods. 



        The process leading up to the poster takes a lot of time. In the first step, you need a designer to create a concept and marketing managers to define the actual content. Then the design is printed. These two steps already take a lot of time and cost money. In the last step, however, the poster still has to be installed. The last two steps usually take the longest.

        It’s not just a question of the resources used, but of the delay until new advertising campaigns start. In comparison, digital out of home solutions are more efficient because there are no additional costs for the design. The time required is also low, because content changes can be made in real time. 


        Competitive advantages

        Not many businesses take advantage of the strengths of Digital out of Home solutions. This on the other hand has advantages for your company, because your advertising stands out from the crowd and catches the eye better. These advantages probably won’t last forever as more companies realize the strengths of digital displays. But in 2023, there is still a lot of potential. 

        Digital advertising is better remembered and your business has more design options compared to traditional advertising methods. Accordingly, digital screens are a great way to better position yourself in the competitive marketplace. 


        More attention

        Digital advertising catches the eye better. Displays are more present and moving images or videos arouse our curiosity. So it stands to reason that DOOHM is the better alternative to billboards. In addition, there are advantages in terms of reach building and new customer acquisition. 


        New approaches in recruiting

        Digital out of Home opens up new ways of recruiting. Your company reaches prospective employees from the surrounding area and addresses them with targeted messages. Your company can position itself as a good employer, which also leaves a good impression on your target group. 


        Improved brand image

        Modern and appealing advertising improves the brand image of your company. With the various options in content creation, your company presents advertising messages that leave a lasting impression and stay better in the minds of your target audience. 



        Did you know that each package delivery emits 600 grams of CO2? An expense that is incurred with every delivery of flyers or posters. Digital out of home solutions are more environmentally friendly in comparison, because changes to content occur digitally and independent of location. 


        “Greater” regionality

        In the wake of digitalization, the focus is primarily on reaching out to national markets, but that doesn’t benefit every business. However, with digital out-of-home ads, your business can reach more people on a regional level and expand your local customer base. 

        In comparison, however, there are not only advantages. There are few public spots for Digital out of Home solutions, on the other hand, providers provide advantageous advertising locations for billboards. Depending on your location, you may have no alternative but to place your displays near your business. This limits your options in terms of expanding reach. However, this depends on the location, because there are many suitable spots for digital out of home solutions, especially in large cities.  


        Digital out of Home: The best formats for ads 

        There are different formats for digital out of home advertising. Some are more static, others are moving. And as with online advertising, certain formats work better, some worse. 

        • Infoboard: A commonly used format for communicating relevant information to one’s target audience, such as industry-specific news.
        • Digital steles: This format is mainly used in malls to promote products, sweepstakes or events. Companies also use this format at airports, train stations or in the event sector.
        • Digital customer stoppers: The alternative to the classic customer stopper offers an attractive way of addressing buyers for the retail sector. 
        • Digital advertising pillars: A rather unknown format for outdoor advertising. Digital advertising pillars quickly catch the eye and are suitable for ads with concise advertising messages. 
        • LED walls: A popular advertising format at trade shows to showcase new products or advertising messages. Many companies also use LED walls as outdoor stele. 

        Which formats work best depends on your company and individual goals. Your target audience also plays an important role. Plan a little more time for test phases in the beginning to find out which formats are suitable.


        Digital out of Home examples

        Your software for Digital out of Home advertising!

        FRAMR. is our answer to everyone who is looking for a high quality software for DOOH advertising. Intuitive, flexible and cloud-based – our software combines entrepreneurial requirements to an all-round carefree package. With the flexible application options and the numerous modules, the software meets high user demands. There are no restrictions in terms of compatibility and cross-advertising is also possible.

        FRAMR: The innovative solution for your business

        As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image. 

        Your advantages with FRAMR:

        ✔ Years of experience
        ✔ Highest safety standards
        ✔ Innovative technology that promises quality
        ✔ GDPR compliant solutions
        ✔ Cost transparency
        ✔ Great service
        ✔ User-friendly applications

        Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization. 


        Digital out of Home solutions are a target-oriented advertising format to improve the brand image and to gain more customers. Your company gains competitive advantages because only a few competitors use the strengths of DOOH solutions. You are flexible in content creation, your company’s carbon footprint improves and the entire communication structures become more efficient.

        Contact us


          Digital communication: 8 benefits for your business 994 537 Sebastian Loos

          Digital communication: 8 benefits for your business


          In this article, you’ll learn all about the benefits of digital communication and how it can benefit your business.

          In this article:

          1. Digital media and its impact on corporate communications
          2. What is digital communication?
          3. Examples
          4. These are the advantages
          5. It all depends on the targeted use!



          Digital media and its impact on corporate communications

          Digital media are changing our communication behavior. We can be reached from anywhere and are in touch with people from all over the world. And where two decades ago we had to pick up the phone, nowadays friends simply send a quick message via WhatsApp. Maximum flexibility says hi. 

          Companies have also recognized these advantages and are using digitization to improve their customer communications. Since the start of the Covid pandemic alone, almost 80% of all companies surveyed have expanded their digital communication channels. Whether digital signage, social media or blog, both the addressing of target groups and internal exchanges will primarily take place digitally in 2023. 

          The growing possibilities in digital communication promise versatile applications. Not only does your marketing benefit from it, but you can also keep appointments regardless of location and enable your team to organize projects collaboratively and centrally. 


          What is digital communication?

          Digital communication describes the exchange of information through the use of modern technologies. In specialist circles, the term is understood as an independent type of communication, while in the corporate context it refers to the exchange between medium and end customer or the exchange between employees. 

          In the context of marketing, many in particular mention digital communication, which in this context describes all measures to improve customer interaction. Content marketing and gamification are just two of many well-known methods. 

          The exchange does not necessarily take place between two people, but can also take place between the customer and the software/application. This is the case with digital signage, for example.


          Examples of digital communication

          Thanks to digital communication, companies benefit from a variety of ways to interact with their customers and employees. Emails, MS Office and also social media have been part of the basic repertoire for many years. But other applications, such as meeting and project management tools, have also become part of everyday business life.

          Concrete examples of digital communication in the company:

          • Social media channels (e.g., Facebook and TikTok).
          • Digital signage
          • Content marketing (e.g. blogs or podcasts)
          • Design tools (e.g. Canva)
          • Entries in company and web directories
          • Rating portals
          • Project management tools (e.g. Asana)
          • Chatbots
          • WhatsApp
          • Meeting tools (e.g. Meet or Zoom)
          • Apps
          • Cloud-based solutions (e.g. Google Drive)


          Digital communication: These are the advantages

          Digital progress promises your company some advantages in communication. These relate not only to automation or marketing but also to availability and process optimization. This results in scalable and also sustainable work processes. 

          In the following, we will go into more detail about the advantages and how your business can benefit from them. Note that the advantages apply equally to a variety of measures/applications but we usually only give one or two examples to illustrate.


          Brand building

          Thanks to social media, it has never been easier to reach a national or even international target group. On platforms like LinkedIn, many German companies post in English, because they can reach a broad target audience. So you have the opportunity to decisively expand the radius of your appeal. 



          Digital communication allows for flexible adjustments in your marketing activities. Content created with digital signage can be adapted in real time and access to other applications such as social media or design tools like Canva is also possible regardless of location. 

          But it’s not just in marketing that there are advantages in terms of flexibility, but also in communication via Zoom, for example. Meetings no longer take place in offices but can be conducted from home.



          With the help of chatbots, companies communicate with their customers 24 hours a day. And thanks to applications such as WhatsApp, they can be reached for a longer time than by phone at the company.

          In terms of availability, there are also advantages in terms of employee communication, because you can take part in a Zoom meeting even when you’re on the move using your smartphone.


          Process optimization and automation

          Digital communication measures collect data sets that are relevant for companies. Monitoring enables precise evaluation of the collected data in order to optimize processes in the long term. This also opens up opportunities in process automation.

          Digital Signage promises you all the benefits we have mentioned in this article! You can expect a modern and intuitive way of marketing like you have never seen before. >> Read more!


          Increasing sales

          Digital communication promotes understanding of individual customer needs. Be it through surveys, data analysis or ratings. This enables you to address target groups more precisely and respond to individual wishes. And that in turn results in increased sales.

          Insights from collected data records also support analog sales. Improved customer understanding optimizes the approaches of your sales staff, because they can also respond better to different needs.


          Customer feedback

          Rating portals and reference areas on websites give customers the chance to share their experiences with your company. This promises an open dialog and you recognize your potential for improvement. 

          This results in a nice synergy effect: rating portals give you a better overview of your customers’ wishes and you can then initiate optimization measures. Your customers feel that they are being taken seriously and will commit themselves to your company in the long term. At the same time, an improved understanding of your customers promises more efficient work processes and thus also more sales. 



          Emails and WhatsApp are slowly replacing postal traffic. As a result, less paper ends up in circulation. And digital meetings also help the environment, because they save you the commute, which means less CO2 is emitted. 


          Easier exchange

          Digital communication simplifies the otherwise laborious exchange of documents. The craftsman sends his work report via smartphone and invoices arrive at the customer’s door within seconds via email. Companies save resources and errors in the content of documents can be easily corrected. 

          Communication within a company is also much easier. Project management tools such as Asana centralize team collaboration, and thanks to Zoom or Google Meet, appointments can be held from the comfort of one’s own home.


          Disadvantages only exist to a limited extent

          Many may argue that there are also disadvantages to digital communication. After all, they say, it is emotionless, personal contact is lacking, technical difficulties prevent smooth processes, and not every application is secure. However, it should not be overlooked that digital transformation is addressing these challenges and increasingly mastering them. 

          Digital communication has changed in recent years. The exchange with customers is no longer static, nor is it emotionless. Intuitive design options promise a versatile and varied target group approach. Just think of the creative designs that catch your eye every day on Instagram or the possibilities in the area of gamification

          Technical difficulties are a rarity. Website hosters meet high quality standards, which practically rules out serious disruptions. 

          Possible drawbacks exist, that’s a fact. But digital communication measures undergo a constant optimization process, which is why the disadvantages exist only to a limited extent. Customer communication is becoming more transparent, measures to improve the user experience are gaining the trust of older target audiences and security measures as well as GDPR obligations are safeguarding the implementation of digital communication methods. 


          It all depends on the targeted use

          Digital communication promises your company many advantages. The decisive factor for targeted use is weighing up the measures. A craft business, for example, benefits from digital signage, but a chatbot on the website makes little sense. 

          As a first step, determine your individual needs and use digital communication measures in a targeted manner. Every company benefits from meeting tools such as Zoom or digital appointment calendars, but particularly in marketing you have to make sacrifices in order to use your existing budget efficiently.


          Pictures: © Canva.com

          Contact us


            How to successfully expand digital competence in your company 994 537 Lukas Aumair

            How to successfully expand digital competence in your company


            How do businesses expand digital competence? In this article we will answer questions about digital skills and how to teach your employees properly.

            In this article:

            1. Digital competence definition
            2. How important is digital competence?
            3. The 10 most important digital skills
            4. Build up digital competence: Our 5 step guide
            5. Possible hurdles and challenges
            6. Will analogue processes soon be replaced completely? 
            7. Conclusion


            The most important in a summary

            • Digital competence has become increasingly important in the world of work.
            • Ideally, businesses aim for a step-by-step execution in which all employees are equally involved.
            • Analogue processes become less important but a complete digitization of existing structures will take time.


            Digital competence definition

            The term “digital competence” describes all required skills to use computers and other devices as well as to manage and process information through these devices. That includes the successful usage of specific applications to edit, save and publish content.

            For a long time digital competence was limited to answer mails and to use office applications such as Word or Excel. But in 2023 the requirements are much higher. Cloud applications, online meetings and digital administration determine the daily life of office employees.

            The expansion of digital competence requires a holistic approach which doesn’t only consider the skills of your employees but improving existing business structures too. Keyword: Digitization.

            Ideally, businesses aim for the goal to encourage the knowledge of their employees as well as the renewal of existing structures. Without expanding existing structures, digital competence has no value. On the other hand employees don’t know how to use digital ways if they don’t acquire relevant know-how.


            How important is digital competence?

            More and more employees work from home and use the possibilities of digital communication on a daily basis. That is one of many reasons why the expansion of digital competence becomes more relevant. Businesses are responsible to encourage their employees to work more efficiently and to establish smooth working processes.

            The right handling of digital applications has not only gained in importance in recent years. Already in a survey of 2018, 71 percent of managers said they want to open up new ways of income by using digital ways. The covid pandemic has further spurred this trend, as online retailers in particular have increased their sales.


            → Competence expansion goes hand in hand with the expansion of business structures. Every expansion or adjustment of processes requires adequate know-how.


            The 10 most important digital skills

            Digitization affects almost all company departments and they all require different skills. Therefore, there is no such thing as the “one” skill but rather a variety of many competences. Including the following:

            Search engine optimization: Essential to improve the positioning of a website. Without SEO a website will disappear in the “google nirvana” and possible competition advantages remain unused.

            Social media marketing: Platforms such as instagram, pinterest or linkedin have developed to profitable sales channels for businesses in the past years. That is even confirmed by statistics: In 2021 businesses earned more than 150 billion euros through social media.

            Web hosting: That includes management of a website, blog or online shop. Web hosting is not only about uploading new content or creating new sub pages for a website, it’s also about evaluating statistics to improve performance.

            Content production: Social media won’t ensure growth if businesses post low quality content. Possibilities in content marketing reach from picture design to video production.

            Digital communication: The usage of applications such as zoom or google meet belongs to the basic knowledge of all employees.

            Product management: Develop, manage and market digital products. Hereby many businesses focus on lead generation by offering digital products for free, so called “freebies”.

            User experience: It takes 50 milliseconds until website visitors get a first impression. Many businesses ignore user experience because they primarily focus on technical requirements (e. g. SEO). However, the target group should always be the number one priority.

            Cloud solutions: Using applications such as google docs makes it easy to share data and saves time as you don’t have to send mails with attachments.

            Service and customer management: Data banks and customer relationship management systems simplify the management of customer data and reveal more about the wishes and desires of your target group.

            Programming: The king discipline among digital skills. There are thousands of programming languages but the most known ones are PHP, java and python.


            Build up digital competence: Our 5 step guide

            To successfully promote the digital skills of your employees, you need to take measures but also consider hurdles and possible challenges. We have prepared the following guide for you so that the implementation is successful. It will help you to encourage the digital competence of your employees in just five steps.


            Know the needs of your team and your business

            The expansion of skills costs resources, especially time and money. That’s why the first step requires a plan and a goal oriented needs assessment.

            Let’s come back to the ten digital skills: Almost every business takes advantage when it schools its staff in the area of digital communication or service. However, it doesn’t make sense for businesses to invest in programming knowledge. There are only a few businesses which take advantage of this kind of internal know-how.


            The following questions will help you to purposely determine your businesses needs:

            • In which industry is our company active?
            • What goals are we pursuing?
            • What is the current level of knowledge of our employees?
            • To what extent do we benefit from the development of digital competence?
            • What knowledge and skills do we source externally?
            • What are the costs associated with expanding digital skills?
            • Are employees we train for specific areas likely to stay with the company longer?


            Recognize the value of further education

            Sure, further education is a purposeful way to expand the competence of employees. But it’s even more important to invest in the right measures. Online platforms such as Udemy can indeed provide valuable knowledge but on such websites are also course suppliers who don’t even understand their own profession properly. Hereby it’s better to consider other sources, even when they are more expensive. Get back to expert knowledge to school your employees as well as possible. Sure, that costs more at the beginning but ensures a purposeful investment in the long term.

            Sure, there are also ways to get free access to know how. Platforms such as LinkedIn or YouTube provide a variety of possibilities for further education. Especially in the field of digital communication, cloud usage and user experience it’s not necessary to invest in expensive education measures to school employees properly.


            Obtain external knowledge

            In many cases it’s much cheaper and more sustainable to get back to external knowledge. One example is building and maintaining the business website or programming an app.

            Businesses also have the possibility to combine internal and external knowledge. Here, the business website is again a great example: External web designers or programmers promise a purposeful investment because their expertise, including the areas of social media and SEO, requires years of project experience. In turn, employees can manage and maintain the website. But also other tasks such as entering new products in an online shop don’t require external knowledge for execution.

            Through a cost-benefit analysis businesses determine the goal oriented usage of their budget and such a consideration is to be used for each investment. But as a rule of thumb we recommend the following: Big projects, for example building the business website, are better given into the hands of external experts. It requires too many resources to properly teach employees how to do it. In turn, it is cost wise more reasonable to, for example, build social media channels with an internal team.


            Don’t get lost into details

            Expert knowledge ensures advantages in competition and more growth possibilities but in many cases the basics are completely enough. Your business doesn’t need professionals who know every single detail function of Google Docs or Google Meet. Knowing the basic requirements is enough. Therefore, don’t only consider which measures are purposeful but also to which extent.


            Consider current trends

            The term “digital transformation” describes the current situation perfectly: We are in a constant transformation which doesn’t allow standstill. That also means that our level of knowledge is constantly sinking. Who would’ve thought that we would use social media channels such as TikTok only a few years ago or that the stationary trade will focus more on e-commerce. But it is exactly these unpredicted changes which bring businesses into the position to find ways to expand their employees’ knowledge. The expansion of digital knowledge is not a one time project but a long term process. Therefore, initiate steps to ensure a long term expansion of knowledge.


            Possible hurdles and challenges

            Executing a plan is not a one-way street. When expanding the digital competence of your company, some hurdles and challenges might be in your way. Including the following:

            • No unified level of knowledge
            • Personnel fluctuation
            • Growing requirements


            No unified level of knowledge

            Further education, as purposeful as it is, comes with a major weakness: The educational content is aimed at several people at once. As a result, some employees have too low or too high a level of knowledge. Beginner oriented training provides no value for advanced employees, on the other hand, programs for the advanced are no good approach to introduce newcomers to a topic.

            Solution approach: Don’t only consider training programs for all employees. Instead, help your staff to find suitable mentors to expand strengths individually.


            Personnel fluctuation

            Qualified employees can choose between many employers on the market. This also increasingly reduces operational loyalty. This is a big challenge for companies as they lose internal knowledge when employees leave. As purposeful the investment in the knowledge of employees is, it might not have any long term advantages because other companies appear more attractive.

            Solution approach: Don’t forget to prioritize the expansion of a positive working climate. Employees aren’t just human resources, they are human beings who belong to your business. You can’t avoid job changes completely but you can initiate measures to make your business more attractive to employees to make them stay.


            Growing requirements

            Digital progress promises solutions and makes business processes easier. However, requirements regarding operation, administration and editing grow too. That on the other hand requires higher investments in training and the expansion of competences. There is no doubt that the expansion of digital competence is worth it but you shouldn’t underestimate the volume of investment.

            Solution approach: The already mentioned cost-benefit-analysis helps to determine goal oriented measures. Know your team’s level of education and focus holistic as well as individual approaches equally.


            Will analogue processes soon be replaced completely?

            Prognosis regarding the future influences of digitization suspect a successive omission of analogue applications. But this process will take time. There are still too many businesses which primarily rely on analogue processes and although many of them pursue the goal of digitization, they often don’t have a concrete plan.

            The development of start-ups and new founded businesses suggests that young businesses rely on digital structures from the very beginning. Business size and smaller structures play a role here too. The digital construction of a small business is done less complicated than restructuring analogue processes of bigger businesses with more than 100 employees.

            But big businesses digitize their processes successfully too. German statistics actually confirm that especially businesses with more than 250 employees use the strengths of social media. Furthermore, there are barely big businesses without their own website or a digital marketing strategy.

            In some areas it is to expect that analogue processes will be replaced completely, especially in marketing. Reasons are measurability and that businesses reach out to a broader audience. But digital marketing strategies require deep knowledge in social media and SEO. Therefore, businesses are responsible to school their employees to not only expand digital structures but to ensure long term results as well.


            Conclusion: Build on progress

            Digitization is advancing and so is the expansion of internal competencies. New trends, especially in marketing, put companies under pressure to pull. Digital change may progress faster than the level of knowledge in the company is growing.

            It is necessary to weigh up which trends and competencies offer added value. In addition, it is purposeful to build on existing strengths in order to ensure specialist knowledge. As already mentioned, it therefore makes little sense to get lost unnecessarily in details. On the other hand, it has disadvantages in competition if companies do not offer further training in certain areas.

            Contact us


              Data warehouse simply explained: Definition, advantages & tools 994 537 Florian Friedl

              Data warehouse simply explained: Definition, advantages & tools


              In this article you will find out everything you need to know about data warehouses. All information about definition, advantages, tools and application.

              In this article

              1. What is a data warehouse?
              2. Data warehouse: Components and functions
              3. These are the pros and cons
              4. Data Warehouse vs. Data Lake
              5. Which data warehouse tools are available?
              6. This is how businesses use data warehouses
              7. FAQ


              The most important in a nutshell

              • A data warehouse is suitable for processing and evaluating company-related data
              • Disadvantages include long loading times and that only structured data can be processed
              • Access to data lake is easier but the method is not useful for processing structured data


              What is a data warehouse?

              Data warehouses describe a database which was specifically optimized for analysis. The system collects and processes relevant data from a summary of sources (e. g. apps or internal departments) and provides it clearly for businesses. The goal is to get a general overview of all important data.

              A data warehouse is some kind of a data management system which supports business intelligence activities as well as it collects and saves huge amounts of data. The collected data passes through a formatting- and import process which compares existing information of the data warehouse. The following saving process ensures a simple data access. From this page, companies can derive important business data and optimize decision processes.


              Data warehouse: Components and functions

              A data warehouse normally consist of the following four elements:

              • ETL solutions to prepare data for analysis
              • Data mining functions
              • Relational database to save and manage data
              • Analysis applications to evaluate data and to visualize it easily


              This is how a data warehouse works

              Data warehouses don’t have a unified architecture. Instead, the specific requirements of a business determine the structure. When the business requirements are defined, conception follows. This includes the logical design (relationship between elements) and the physical design (best method to save and retrieve data).

              During the design process of the data warehouse there are some steps to consider, including the frequency of data update, the supported system environment and the relationships between the different data groups.

              The following process, the so-called “data warehousing”, normally takes place in four steps:

              • Data acquisition + integration: Data is obtained from sources and loaded into the data warehouse
              • Data storage: Data is held
              • Data evaluation: Full analysis of structured data
              • Data provision: Data is made available for analysis


              These are the pros and cons

              Businesses have specific advantages when using a data warehouse. The probably biggest advantage is that huge amounts of different data can be analyzed and evaluated purposefully. The data is easily accessible, goal oriented and relevant. That improves data quality and the decision making process within a company. Hereby, flexibility doesn’t get lost and businesses can, for instance, reduce data volume for an accurate verification.

              Disadvantages include long loading times for complex data and increasing data volume. Furthermore unstructured data (e. g. audio) can’t be processed and live streaming isn’t possible either.


              → The access through a data warehouse is principally uncomplicated but associated with high effort.


              Data warehouse pros and cons


              Data Warehouse vs. Data Lake

              Data Lake represents an alternative to the warehouse variant for data processing. Data lakes are better for unstructured data such as pictures or live streaming because they are easier accessible and therefore don’t require any expert knowledge. Furthermore, businesses have the opportunity to analyze bigger amounts of data on different ways to win new insights regarding relevant company data.

              The data warehouse on the other hand has the advantage that structured data builds a good base for analysis which matches with the predefined business goals. The evaluation also happens much faster. And through the precise data evaluating processes, businesses can trust on the results and make decisions fast.


              Use the strengths of both methods to bypass disadvantages

              You don’t have to choose either of the two methods to evaluate data. Both ways complete each other and in combination provide a goal oriented approach to evaluate data. Data lake has more storage capacity and allows the deposit of big data quantities. The processed raw data can be structured and further processed with data warehouse tools.


              Which data warehouse tools are there?

              • integrate.io
              • Informatica
              • Oracle 12c
              • IBM Infosphere
              • Amazon Redshift
              • Ab Initio Software
              • ParAccel
              • MarkLogic
              • Cloudera

              The tools belong to the ten most known and popular tools for processing data. Each of these tools has its individual advantages and was made for different application areas. For businesses it’s worth it to use at least one of these tools to make processes of data evaluation easier.


              Cloud data warehouse: Which options do businesses have?

              Cloud data warehouses become more popular to collect and process data from different sources. Data warehouses require a lot of effort in administration but cloud solutions provide a user friendly application which doesn’t even stress beginners. Furthermore, a cloud data warehouse ensures advantages regarding costs because there is no maintenance needed and businesses don’t have to invest in additional safety software.

              But that doesn’t mean that internal solutions are bad. The opposite is the case. On-premise-servers ensure more safety and businesses have more control over data procession. So whether cloud-based solutions offer a better alternative is a matter of individual consideration.


              This is how businesses use data warehouses

              Businesses have many application possibilities with data warehouses. They primarily use it to provide reports to evaluate processes and to optimize them. This also results in more transparency to provide stakeholders a better insight into business processes. Processed data can also be used to determine information regarding commercial transactions.

              Other application areas:

              • Determination of resources and costs
              • Getting information about business related KPIs
              • Evaluation of concrete processes
              • Structuring of data

              It’s important to define goals and to know the requirements of users to use data warehouses properly. A data warehouse is a centralized collection of earmarked business data. Furthermore, changing data causes a lot of effort whereby inadequate goal planning may waste resources.



              Lastly, we will answer common questions regarding data warehouses.


              ETL consists of the individual steps Extract (E), Transform (T) and Load (L). The ETL process ensures that data from different sources is integrated into the data warehouse. It’s used primarily in scenarios with large volumes of data (e. g. big data).

              A data warehouse is normally larger than a terabyte and ranges across multiple areas. Data marts on the other hand are mostly smaller than 100 GB and are limited to a single purpose for one line business.

              The costs of a data warehouse vary but typically it is between 350 and 400 euros annually. Cloud services and on-premise-solutions hardly differ in terms of costs.

              A data warehouse ensures precise insights into business data which makes decision making easier and therefore helps to save costs. Stakeholders get access to visualized and analyzed data which was evaluated based on business related goals.

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                Data Warehouse




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                What is data management? Strategy, tasks and advantages 994 537 Manuel Renje

                What is data management? Strategy, tasks and advantages


                In this article, we will answer all your questions about data management. Advantages, examples, data security and best practices for your strategy.

                In this article:

                1. Definition: What is data management?
                2. Data management tasks
                3. Three steps to successfully execute a data management strategy
                4. These are the challenges
                5. Advantages of data management
                6. Advice for your data management strategy
                7. Conclusion


                The most important in a summary

                • Data management provides many advantages such as safety, cost savings and efficiency
                • Innovative solutions don’t cause any problems regarding GDPR
                • Many businesses complain about the missing transparency in data management

                Data management icons


                Definition: What is data management?

                Data management belongs to the digital competencies and combines all elements of information transfer within a company. The goal is to establish methods and processes to save, to minimize and to archive data.

                Many businesses have already established data management to automate working processes and to relieve staff. Furthermore, they pursue the goal to minimize mistakes and to ensure more transparency. Last is especially important because only when businesses consider current data they have the possibility to optimize processes sustainably.

                In this article we will talk further about data management and its tasks. We will show you all pros and cons as well as common challenges. Other than that we will answer questions regarding data security and strategy.


                Tasks of data management

                Basically, the main task of data management is to save business related data transparently. Through that, stakeholders get insights into data and structure to make solution oriented decisions. Furthermore, businesses minimize their error rates and use their budget efficiently.

                Data management is not limited to essential operation areas. Many might think of financial stuff and bookkeeping when they hear the word data management, but evaluating marketing KPIs and factors to improve quality management is also considered in the process.

                Data management is a holistic process which takes over the following tasks:

                • Easy access to business data
                • More transparency
                • Establish automated and efficient working processes
                • Ensure safety and prevent data loss
                • Comply with retention obligation
                • Eliminate old or not needed data


                Three steps to successfully execute a data management strategy

                To successfully execute a data management strategy, businesses need to consider questions regarding data sets, data structure and data saving. The following three steps help you with that.


                Know and understand your data sets

                The first step of a successful data management strategy requires knowledge about data itself. Without understanding data sets of your business you can’t create a goal oriented strategy. A systematic analysis considers three types of data, namely personal-related, “High-value”-business data and public data.

                Personal-related data includes all data sets regarding your target group and other natural persons. This includes name, address and email. For these data sets the requirements of GDPR are to consider.

                “High-value”-business data is sensitive business data. This includes bookkeeping data, tax documents and financial data. The encryption of this data is highly important.

                Public data is accessible for everyone and concerns the area of marketing. Through transparency regarding marketing KPIs (social follows, website visitors etc.) businesses have easy access to relevant data but they have to consider to avoid intellectual property damages.


                Structure data properly

                Data-lake and data-warehouse belong to the most known methods of data saving. The data lake is a large store of raw data whose use has not been determined. In contrast, the data warehouse is a central collection of business data that is tied to a purpose.

                Data lakes are easily accessible and do not require specialized knowledge to modify new data. However, data can only be accessed with specialized tools or by experts (e.g., data scientists). Data access via a warehouse is much less complicated, but data modification requires more effort.

                Many businesses use both methods to have more advantages. Data warehouse requires less expertise for data retrieval and is more secure. On the other hand, data lake has advantages in terms of flexibility and data storage.


                Storage environment

                The best-known model of data storage is the cloud. This offers a variety of benefits to businesses, including secure data storage, greater flexibility and resilience. As an alternative, many companies are turning to server-based computing in the form of an internal storage environment. Hard to beat in terms of security, but not accessible to third parties without a cloud service.

                To form better interfaces, there are so-called “data fabrics” on the market as storage environments. This concept combines the strengths of cloud services with those of internal storage environments and equips them with additional functions to ensure greater security as well as flexibility.


                These are the challenges

                Data management has many advantages (more about this in a moment!) but businesses face many challenges during the process of implementation. Some of them are:

                • Costs
                • Data volume
                • Requirements of stakeholders



                Data administration causes costs. Although data management ensures cost savings, it’s still recommended to carry out a cost-benefit-analysis to invest available budget efficiently. Therefore, it’s less about if a data management strategy is financially worth it, but rather to which extent the budget is invested.


                Data volume

                With too much data volume, transparency might get lost. The usage of data management software reduces this risk but the danger of loss still exists. Without a goal oriented organization and planning, there are also no advantages regarding transparency and efficiency because your business might evaluate the wrong data.


                Requirements of stakeholders

                Data management pursues the goal to establish solution oriented as well as efficient working- and business processes. Hereby the requirements of stakeholders are to consider to evaluate collected data purposefully.

                The bigger the company, the more complex are probably the requirements of stakeholders. That possibly aggravates goal oriented data management because wishes and expectations of single persons might go too far apart through which no clear goals can be determined based on the evaluated data.


                This is how businesses master these challenges

                Clarify requirements, knowing goals, planning resources purposefully and choosing high quality software. These four steps build the base for goal oriented data management. Especially stakeholder requirements and data saving are no hurdles with a detailed plan. In terms of costs, there are advantages with a data management strategy anyway, but insufficient calculation of personnel deployment may waste financial resources.

                → Simply explained: Planning is everything!


                This is how you ensure a GDPR compliant realization

                In May 2018, the European Union adopted the General Data Protection Regulation (GDPR), creating a legal framework for data processing. This legal framework is based on principles such as fair processing, lawfulness, adequacy of data processing, integrity, purpose limitation and accuracy.

                Companies have a responsibility to ensure these principles in their data management. But in practice, this is not so easy. Even one incorrect setting in the website cookie banner may already lead to unlawful data processing. Good compliance prevents such difficulties.

                Declarations of consent form the basis for DSGVO-compliant data processing. In addition, companies must comply with their administrative obligations and delete data upon request. A regularly changing legal situation complicates this process, so staff and involved stakeholders must be trained regularly.


                The advantages of data management

                Regardless of the mentioned hurdles and challenges, a goal oriented data management has many advantages for businesses. Some of them are:

                • Transparency
                • Problem identification
                • Eliminating disruptive factors
                • Targeted working processes
                • Process automation
                • Better user experience
                • Recognizing customer needs



                The accumulation of big amounts of data are barely overlooked by businesses which is why they often oversee important sets of data. Through a targeted administration, businesses ensure more transparency and can evaluate as well as organize data purposefully.


                Problem identification

                Transparent processes result in better problem identification. Organizations have a lot of interactions going on, whether between software applications or protocols – and good data management helps identify the problems created by processes.


                Eliminating disruptive factors

                Problem identification ensures an uncomplicated solving process of disruptive factors. Besides that, it’s easier for businesses to execute prevention methods to avoid difficulties in the future.


                Targeted working processes

                The main goal of data administration is to optimize working processes. Through transparent data evaluations, businesses recognize their potential and use it. No matter if it’s for marketing, human resources, bookkeeping or quality management. Businesses recognize, for instance, which marketing methods generate the most leads or which benefits motivate employees the most and then can improve existing processes based on that.


                Process automation

                Through performance and process monitoring, business can stop processes and methods which require too many resources. That, on the other hand, ensures possibilities and process automation.

                Example: If companies try to implement too many marketing measures, the test phase takes longer and requires many resources. With more transparency regarding the target-oriented marketing measures, it is possible, for example, to optimize and automate lead generation. This is because companies can see what their marketing team is investing time in and thus shift the focus to the processes that lead to the goals.


                Cost savings

                The elimination of non-targeted processes results in financial advantages. Businesses are less focused on such tasks and approaches which don’t promise any success. Furthermore, they reduce the effort for testing phases.


                Better user experience

                The advantages of data management are not only internal to the company. Data administration reveals important information about customer wishes and which advertising works best. It’s also easier for businesses to react to trends. Hereby, there are advantages in the area of user experience and target group approach.


                Recognizing customer needs

                Feedback and ratings are among the most important sources for businesses to get to know their target group better and to identify customer needs. Structured data management helps to evaluate all collected sets of data better and to recognize customer wishes accordingly.


                Advice for your data management strategy


                Develop a holistic and waterproof strategy

                A good and goal oriented strategy should be your number one priority. Without knowing the requirements and goals of stakeholders, your business will collect too much irrelevant data. Also, deal in advance with questions regarding storage locations, file formats, monitoring of KPIs and which data protection regulations have to be observed.

                A goal oriented strategy considered the following aspects:

                • Clarify roles and responsibilities in the team
                • Consider legal aspects and compliance
                • Determine measures and methods
                • Set up criteria for external business partners


                Find the right data management software

                Only use software which suits your business goals. The offer on the market is growing and there are suppliers for different goals. Clear the following questions to find the right data management software:

                • What are our business goals?
                • What is our budget?
                • Which requirements must a software fulfill?
                • Does the software fulfill legal requirements?


                Consider changes

                In the area of data management a lot of things have happened in the past years. There are different software providers on the market, the goals of stakeholders change regularly and customer needs are in an everlasting change. Data management doesn’t only mean to establish purposeful structures once. Instead, targeted processes require regular optimization to ensure long-term results. 


                10 best practices for data management

                • Weighing costs and benefits
                • Know your business goals
                • Use databases which fulfill the requirements of your business
                • Centralize communication of involved parties
                • Teach your staff
                • Inform stakeholders and work transparently
                • Use data discovery to track processes and ensure good compliance
                • Act purposefully but thoughtfully when optimizing processes
                • Don’t only think of business processes but also about the effect on your customers
                • Don’t get lost in numbers but orient yourself on the wishes and desires of your target audience


                Conclusion: Data are digital gold

                Targeted data management ensures transparency, process optimization and cost savings. First, you need to clarify questions regarding software suppliers and responsibilities. Data management is a business process, a good strategy is therefore the fundament for a successful implementation.

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                  Hardware and Software: Differences and connections 994 537 Christian

                  Hardware and Software: Differences and connections


                  Software and hardware – two terms which are often mentioned regarding IT and digitalization. But what do they mean and what are the differences?

                  In this article:

                  1. Hardware and software: Differences and connections
                  2. What is software?
                  3. The different types of software
                  4. What is hardware?
                  5. What is the difference between hardware and software?
                  6. The difference between hardware and software through the example of digital signage solutions
                  7. What are the challenges of hardware and software?
                  8. Conclusion


                  Hardware and software: Differences and connections

                  The advance of digital techniques establishes new terms. To be honest, “software” and “hardware” aren’t really new and have already been established in the language use about two decades ago but these terms come with several questions to answer. In the following article we will answer questions regarding hardware, software and their differences as well as future challenges.

                  What is software?

                  Most people associate the term “software” with computers and this isn’t particularly wrong. But actually, software is a general term for all executable programs and their associated data. In many cases, software describes a script which on the other hand describes the functions and usage of a software controlled device.


                  The different types of software

                  The question regarding the definition also comes with the question if there are different types of software. Short answer: Yes, there is, many actually. Following, we will take a closer look at the different types of software.


                  Open Source

                  Open source is a free to use software. The source of this type of software is freely accessible and can easily be changed or adjusted. Known examples of open source software is LibreOffice.


                  Embedded software

                  Embedded software is a software which is recorded into hardware. The actual danger here is that once software is embedded it is not possible to change it afterwards. Therefore, the software must be flawless. Good example for this type of software are central heating systems – the software is installed within the hardware and functions are predefined. Updates or individual changes aren’t possible afterwards.


                  Cloud based solutions

                  The biggest advantage of cloud based software solutions is the independence. Only a few years ago updates and maintenance needed to be done by the business the software was provided for but that has changed thanks to cloud based solutions. Central administration gives businesses the opportunity to be provided with regular updates without having to do them by themselves.

                  A good example for cloud based software solutions is digital signage – most digital screens are provided with cloud based software. Solutions such as FRAMR make working processes more flexible, individual and centralized. Centralized business processes save a lot of money in the long term and businesses can be sure that processes run reliably in the background and that performance will improve.


                  Packaged software

                  It’s probably the most known type of software. Packaged software provides the same solutions for every customer and for every business with only a few changes possible. Good examples are Microsoft Word and Microsoft excel. The actual challenge of these programs is to be compatible with many different systems. Everyone knows the regularly required updates of windows which mostly serve the purpose to fix errors or similar problems – the actual goal is to improve performance but also to make adjustments regarding the compatibility of different operating systems.

                  The separation of the different types of software can be specified further – often the different types of software are categorized into standardized software, industry software and individual software. Standardized software is often used by many different businesses (bookkeeping software for example), industry software mostly provides solutions for niche businesses (commercial sector for example) and individual software is specifically developed for one or only a few companies.


                  What is hardware?

                  Hardware describes the physical components of a computer system and serves as a “tool” for functionality of software. One distinguishes between internal and external hardware. Internal hardware are the invisible components (the inside of a computer for example), external hardware on the other hand are all devices which are outside of a computer.

                  Examples for internal hardware:

                  • Processor
                  • Power Adapter
                  • Random access memory
                  • Hard disk
                  • Drives
                  • Graphic card


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                  Internal hardware is actually physical as well but not touchable from the outside like external hardware. For example, the hard disk is in the inside of a computer and serves the functionality of the device.

                  Examples for external hardware:

                  • Screen
                  • Printer
                  • Computer mouse
                  • Keyboard
                  • Fax machine


                  What is the difference between hardware and software?

                  Software describes the non-physical components and the executable programs of a computer device. Hardware on the other hand helps the functionality of software – hardware itself doesn’t have any impact on the functionality of a program but without hardware it’s not possible or only partly possible to use software. This is where physical components such as computer mouse, screen and keyboard come into play to support the usage of software.


                  The difference between hardware and software through the example of digital signage solutions

                  The difference between hardware and software is mostly shown through the example of computers but there are several other devices which are perfect examples of the combined usage of hardware and software. This will give you another perspective and further insights into the topic.

                  Digital signage software describes the usage of digital-visual screens to display video and picture content in a compact form. Mostly, you will find digital screens in malls. The content is displayed through a central source – therefore it’s usual that screens and programs are not provided by the same supplier because software can be installed into any screen device. A good example of the combination of hardware and software.

                  But one after the other. How does digital signage work if you consider the differences between hardware and software?

                  In the first step, software is important to display content on a digital screen. Our different FRAMR players fulfill these requirements because you can save, create and display content through them. It’s a cloud based software solution because maintenance and administration in general are executed through the usage of a cloud. FRAMR players are internal hardware devices at the same time because there are no processors and storage devices within the player itself.

                  What appears to be complicated at first glance, requires many different working processes and a well qualified team of programmers. The requirements of a good interaction between hardware and software comes with many little steps within the working process and the consideration of high technical standards. Optical elements also play an important role when you display content to make a good user experience possible.

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                  What are the challenges of hardware and software?

                  The change and progress in fields such as IT also changes the requirements of hardware and software. Especially the  software area comes with many new challenges – the importance of data security increases and B2B customers especially want data secure solutions. But not only are legal aspects to consider, there is also a lot of work to do in technical fields.

                  Businesses prioritize individuality and flexibility as well as easy to execute working processes. Here, software providers are responsible to offer centralized solutions which consider individual wishes at the same time.

                  The area of hardware isn’t directly impacted by technical changes. Technical requirements are to consider but even more important are the wishes of consumers and customers. Take screens as example: No business wants to use hardware which is on the technical level of 2015 – it must be modern but also better. The actual challenge lies within usage based elements (User experience, screen definition and easy usage of hardware for example).



                  The topic of hardware and software is a complicated one, especially because of the changing requirements in IT. There are many different types of software and what businesses want depends on the current events on the market. Currently, cloud based solutions such as digital signage software are highly demanded.

                  The choice of the right software depends on the goals of a business as well the individual requirements. Cloud based solutions offer the possibility to react fast on changes, packaged software is cheap and individual software solutions precisely fit the wishes and wants of a business (but are mostly much more expensive).

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