20 ideas for digital signage content (with pictures!)
20 ideas for digital signage content
In this article, we present 20 ideas for appealing digital signage content.
Digital signage offers your business innovative solutions for many application scenarios. Whether marketing, presentation or employee communication – there are no limits to your creativity. However, we have made the experience that businesses often have too concrete ideas about their areas of application and limit themselves to these. An approximate plan is a good thing, but you tend to overlook your possibilities. That’s why we want to inspire you with the following content ideas!
News and events
You can use digital signage to draw attention to the latest news or events. This does not necessarily have to be information about discount promotions, you can also display information about opening hours, for example.
You are completely flexible in terms of design and don’t have long preparation times – simply create the content within a few minutes and display or adapt it in real time. With the time planning in the FRAMR. Cockpit, you can also plan opening hours for every day of the week – or even for public holidays – in advance and display them automatically on the relevant days.
Digital signage applications also allow your target audience to interact with information terminals and navigate independently. This is very easy with the intuitive user interface. Combine this with gamification elements and you can offer your target audience an appealing and interactive user experience that does not distract from the essentials.
Advertising campaigns
Whether as an indoor display or outdoor billboard, digital signage promises your campaigns more reach. Take advantage of the strengths of multi-channel marketing and promote your campaigns simultaneously via website, signage and other formats.
Product presentations
Did you know that 91% of consumers prefer visual content over text? (source) That means, without digital signage you would be missing out on some opportunities in terms of audience engagement! The versatile options in content creation will showcase your product range perfectly and convince your customers. You want a video presentation? No problem! Or are you into something outstanding and want to present your products audio-visually? This is also possible with digital signage.
Thanks to versatile hardware options, you are hardly limited in the format – not to mention the presentation in the highest resolution. Flexibility, quality and wow effects, only digital signage can do that!
Social Media Posts
Keep your customers up to date and present them your stunning social media feeds! You posted a gripping video on TikTok only a few days ago? Or an informative post on Facebook? Then show it off to your customers! And if your business has already reached a milestone or two on social media, you can proudly show off the follower count (good for social proof!). But it’s also benefitial for communicating pragmatic information. For instance, the following picture shows a facebook post on a display which is about a hacker attack to warn staff.
Recruiting
Digital displays are 400% more likely to be seen than static advertising. A win for every recruiting campaign! Especially if you can show not only boring job advertisements, but also young, motivated people as shown in the following picture:
Information
The possibilities in content creation offer you plenty of scope for creative design. Take advantage of this for your company and present valuable tips that offer added value. Many medical practices show hygiene tips via digital signage, for example. And with beautiful images or videos, the whole thing doesn’t look loveless, but attractive and appealing.
Entertainment
Keep it simple! It doesn’t always have to be elaborate and complicated. A few pictures, videos or audio tracks arouse curiosity and enhance the appearance of your company.
Some inspiration for you: Show a countdown and when it has expired, you can present the latest news or new products, for example. Be creative and use the element of surprise to your advantage!
Live streams
Entertainment provides the ideal feel-good factor during lunch in a fast food restaurant or a slice of cake in a café. Digital signage offers an integrated live stream function for playing sports, music or other content. Very good for creating an immersive atmosphere!
Employee communication
Not only your target audience benefits from the strengths of innovative digital signage applications, but also your employees. Use the diverse design options of digital signage for employee communication in an appealing design. With modules such as Staffbase or RSS feed, you can dynamically import content from other communication channels.
Interactive content
The strengths of interactive signage are many and varied. At strategically advantageous locations, visitors can navigate independently and employees are relieved. But it also opens up new opportunities in the sales area, as customers can search for an item of clothing in the right size via displays and order it online in the store. In combination with gamification elements, your company creates an immersive experience!
Special offers
Of course, discount promotions always work. But with a nice visual presentation, they will be even better received by your target audience, because in addition to the discount, the design plays an important role. You can also show dynamic discount promotions that display the number of available items in real time or count down discounts.
Images
The most common one among digital signage content ideas. Images round off any digital menu and also play an important role in barrier-free communication. In addition, target audiences can remember visualized content better.
Welcome signs
A welcome that is not only warm, but also leaves a good impression. Digital welcome signs greet your customers and convey emotions.
Display capacity utilization / visitor management
The ability to display occupancy in real time or use digital signage as a ticket counter is particularly advantageous for public authorities or doctors’ surgeries.
User-generated content
Content created by users or target groups is also a digital signage content idea. For example, it is possible to display customer reviews from Google or sites such as Provenexpert. Or something minimalist and unusual like the image below:
Immersive content
Many companies face the challenge of communicating visually appealing advertising but not reaching anyone with it. There is a lack of immersive features. But with digital signage, this is not a problem.
Menus
One of the most common areas of application for digital signage (also with our customers!) is the digital menu. Not only because of its visual characteristics but because restaurants can adapt content in real time to communicate offers at short notice. With the planning function of digital signage, restaurants have maximum flexibility and can organize lunch offers days in advance.
Branding
Digital displays are perfect for representing your brand. This is not limited to the colors of your corporate identity, because the combination of high-quality designs and display reproduction enables new approaches in marketing. One example of this is our customer “Salzwelten”, which makes a good impression, especially on children, with its pit duck Sally.
Signposts
Navigation does not necessarily have to involve interactive displays, as classic steles are also perfectly suited as signposts.
Your creativity
We keep the last content idea very general and appeal to your creative streak. You don’t have to stick to specifications, because digital signage offers you a lot of creative freedom. Try something new, try your own creations and dare to do something unusual. Digital signage combines the strengths of digital marketing with user experience approaches and ultimately promises an innovative way to address your target audience.
That’s not all!
Our content ideas serve as inspiration, but there are even more possibilities. Digital signage is intuitive, flexible and visually appealing – a combination that promises several advantages for your company in terms of marketing and communication.
So be sure to take a look at our case studies to get to know the versatile world of digital signage and its design options.