Digital signage applications for retail


In the past years, digital signage has paved the way for new opportunities in customer loyalty and addressing target audiences. The latter poses challenges for retailers, as the target group is broadly diversified in many sectors. But with the applications from FRAMR. you can respond more specifically to multi-layered customer demand.

In retail, there is a lack of central points to help customers with questions. This is countered by the growing shortage of staff in the sector. This results in a lack of service, which has a negative impact on customer satisfaction. Digital signage applications and their interactive operating options help with this challenge. This also applies to navigation in wholesale, as new customers in particular often do not know where to find certain items or products. Targeted help is just what they need.

With FRAMR. Signage, you can implement various content ideas from over 40 modules. Images, videos, audio, social media posts, navigation, interactive solutions, advertising and product presentation. And much more.

19% of respondents say they make an impulse purchase after seeing digital signage displays,

Compared to classic posters, digital signage displays increase visibility by 400 %.

8 out of 10 people enter a store because their attention was caught by digital signage.

Usability for all target audiences

Few sectors appeal to as many different target audiences as retail. Young and old are equally represented, depending on the product range. Accordingly, wishes and needs are also different. When developing our software, we focused on user-friendliness to ensure easy customer interaction. Ultimately, this allows you to successfully appeal to different customers.

Customer loyalty with gamification

“Winning customers through gaming” – what initially sounds like an advertising slogan is now common practice thanks to digital signage. Among other things, our application enables participation in surveys and competitions. You can also integrate your own loyalty points system. Based on personas, you can integrate individual gamification elements that customers will perceive as a fun experience. And with the many design options, you can easily adapt content to your corporate identity.

Easy to use – for team and customers

No long training phases are required to use FRAMR. When developing our software, we focused on user-friendliness so that companies do not lose any time during implementation.
Customers also find it easy to access the technology. Interactive signage solutions serve as signposts or navigation to relieve staff. This also improves the customer experience.

Direct approach with sensor-based technology

Innovations that no other providers offers. With FRAMR’s sensor-based technology, you can play out content flexibly and communicate with different target audiences. Our application recognizes people through optional sensors and selects content according to the available target group data. The hobby gardener is shown different products in the DIY store than the do-it-yourselfer. This solves the challenge faced by many retail sectors of covering a wide range of customer demand.

Suitable for outdoor use

Our retail software is not only suitable for indoor use. Attract passers-by with captivating advertising and arouse curiosity with countdowns. Also ideal for drawing attention to events or offers. The outdoor steles and digital customer stoppers by FRAMR. are safe from the effects of weather, fire and vandalism. They are also a real eye-catcher and modernize the brand image.

Designed for any room layout

Retailers often have to adhere to strict planning specifications. But this is no problem for FRAMR applications! Digital signage hardware is available in various sizes and designs, so spatial planning is no obstacle.

Digital Signage for retail: Examples and client projects






Content Pieces

Software for retail: Why FRAMR. is the right choice

Individual alignment

Use FRAMR. for various application scenarios and areas. The software is completely customizable.

40+ Modules

Videos, images, infographics, RSS feeds, social media and more – with FRAMR. you have more than 40 modules at your disposal.

Data formats

Our software supports common file formats such as PDF, MP4, PNG and others.

User friendly

After a short familiarization phase, FRAMR. is ready for use and you can arrange content without any problems.

Communikation 4.0

Interactive displays, barrier-free access (e.g. through voice output) and sustainable solutions – FRAMR. Signage.

Different hardware variations

Advertising boards, presentation displays, interactive signage and more – we offer hardware for various requirements.


Finally, we answer frequently asked questions about digital signage software.

The prices for digital signage vary and depend on the individual area of application. FRAMR. Signage solutions start from €459 – player + annual subscription. Click here and find out more about our prices, subscription models and additional services.

The design options of digital signage range from pictures and videos to audio, social media, RSS-feeds, weather information, PDFs and YouTube. Here you can find an exact listing of the FRAMR design options. 

During development our team has considered highest quality standards and therefore promises a safe software which is protected from external influences. In our article “digital signage safety” we dive further into this topic.

Feel free to check out our showroom to get a first impression of the practical execution of digital signage applications. 

In summary, digital signage is suitable as an advertising and presentation medium as well as a source of information. But this does not describe in detail how your business can benefit from the applications. For this purpose, we have written an article on digital signage applications.

Digital signage is a modern technology with moderate power consumption. The products are durable and the production costs are low. Read our article “Green Signage” to learn more.

For the successful use of digital signage, it is important to know your individual goals. You should also look at the possibilities for use and design. Find out more here.

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