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What are use cases? Definition and examples 994 537 Christian

What are use cases? Definition and examples



Below you will learn everything you need to know about use cases. Definition, advantages, examples and more.

In this article:

  1. Uses cases Definition
  2. What are the benefits of use cases?
  3. How to write use cases?
  4. Important questions for formulation
  5. These are the advantages
  6. Use cases in practice
  7. Examples
  8. Use Case vs. User Story: What’ the difference? 
  9. Conclusion


In a nutshell:

  • Use cases are application scenarios which describe the externally visible behavior of a system from the user’s perspective.
  • There are two known approaches for use case scenarios.
  • The goals of use cases should be specified as good as possible.


Use Cases: Build the fundament for your product- or business development

What must a system do? This is a question that keeps many companies busy when developing new products or ideas. The integration of new systems, participants and system borders provide a good overview in the stage of development, even for systems with more complex requirements. This ultimately ensures that there are no unexpected hurdles or even serious errors when using an application.

Discribtion of a use-case

Use cases: Beneficial for a variety of systems | source:

The opportunities to perform use cases are different but many like to use diagrams because they give a good overview. Other than that, diagrams come with the advantage to give visual insights of details and relevant requirements. That results in the perfect fundament for development of your products or business models. Before that, it’s important to know what use cases are and which benefits businesses have, how the requirements are defined and what use cases look like in practice.


Use cases Meaning

Use cases describe the documentation of system functions. It doesn’t matter if the system exists or if it’s still in the stage of planning, because regardless of this, the goal is pursued to describe the externally visible behavior of the system from the user’s perspective.

Users don’t necessarily need to be real persons, even systems and roles can be participants for use cases. These participants interact with a system to reach a pre-defined goal. The process is carried out according to a defined sequence, taking into account alternative sequences.

Originally, use cases were often applied in software development. As the requirements of processes within a system increased regardless of the industry, use cases are applicable in many different areas.


What are business use cases?

Business use cases are a specified variety of classic application cases and describe the interaction with business processes or business units. Stakeholders define goals and business use cases help to understand these goals and to elaborate them. One concrete difference between classic application cases and business use cases is the duration – system use cases are normally completed within a short period of time whereas business use cases take between several weeks or even months.


What are the benefits of use cases?

Use cases always pursue a goal, mostly the optimization of existing systems. That comes with the danger that the use case might end up in failure or even demolition. The interaction between participant and system pursues the goal to consider all eventualities and possible scenarios within a system in order to determine the necessary requirements. These scenarios aren’t always defined precisely which often leads to interruptions during the stage of testing. That causes higher costs through which use cases are interrupted or only partly completed. Basically, the benefit is to optimize systems from a participant’s point of view but a pre-defined goal isn’t always reachable because a few of the tested scenarios end with the result that not all requirements are fulfilled.

Man stands in front of a visualized business strategy

Use cases: An important part of working strategies for systems of all kinds | source:


How to write use cases?

The original use case concept of Ivar Jacobson, which he created in 1987, can be divided in two different approaches.

The first approach is use case specification, which includes natural language information, so-called “narratives”. This information is written as a textual example and includes the following elements:

  • Name of the use case
  • Participants
  • Trigger event
  • Description of process
  • Detailed description of the single steps
  • Description of alternative processes
  • Conditions, that are relevant before and after the use case
  • Presentation of hurdles and possible mistakes

The second approach is the use case diagram. This approach is systematically the same but diagrams are easier to understand because of visualization. Another difference to use case specification is that descriptions aren’t only related to procedures but to connections between the quantity of use cases and involved participants.

The choice doesn’t have to be either specification or diagrams. Both methods and their approaches complement each other in the use case process and in combination they provide exact evaluation of goals to determine the requirements of a system.

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Important questions for formulation

To write a use case properly, you can use specific questions to create the process as effective as possible in order to reach the desired goal.

The following 10 questions help you to create use cases

  • Which participants use the system and what are their goals?
  • How complex are the requirements with which the participants have to deal?
  • Which goal must be achieved?
  • How often is the use case performed?
  • What are the requirements the use case has to fulfill?
  • What are the requirements for a successful execution?
  • Which scenarios are possible and what do alternative scenarios look like?
  • What are the possible mistakes of every step of the application case?
  • What are the different steps a participant has to go through?
  • What are the reactions of a system to the interactions of a participant?


What are the advantages of use cases?

First of all, use cases provide clarity. The interaction between participant and system ensures that the system behavior is communicated understandable for users and that the requirements of a system with relations are clear. Use cases are easy to create and understandable for all involved participants. That provides businesses with more flexibility in defining system goals and the following execution.

The good overview also grants insights into details, for example information about a use case or a system. These insights give participants a better orientation through which the requirements are better defined.

The interaction between specification and diagram also allows a transparent mediation of details, which, thanks to visualization, are easy to understand.


Are there also disadvantages?

Depending on the prerequisites and requirements, there are also disadvantages with use cases. The focus of use cases is on the main functionality, therefore details are neglected and unexpected scenarios remain overlooked.

Another disadvantage is the complex, partly statistical nature of use cases. The number of use cases and their interactions increase rapidly, making management difficult. It is further complicated by the fact that use cases do not capture all changes.


Use cases in practice

Relations, systems, participants – at first glance, use cases sound very theoretical. Asking for a more practical approach is therefore quite justified here. Principally, use cases always have a practical component because the objective provides for testing functions within a system. Application examples range from using a coffee machine up to software testing, which is why systematic functions fulfill all the requirements for a use case. Your take-away for the practical use is: Use cases always pursue a specific goal which tests the relation between system and participant. As soon as the requirements, so participant and system, are given, a use case is possible.


Use Case examples

To give you better insights into the practical side of use cases, we will take a closer look at an example for using a digital signage menu to complete an order in a restaurant.

Name of the use case: Using a digital signage menu in a restaurant and ordering food with it.

Participants: Two test subjects. One regularly goes out to eat at a restaurant, the other one for the first time.

Trigger Event: The digital signage menu is probably not intuitive enough.

Short description: Two participants test the functions of a digital signage menu, of which the operation probably has a mistake or is not intuitive enough.

Description of the single steps: The participant goes to the menu / hardware. He operates the hardware with his fingers and selects the dishes of choice. He reaches the checkout area via a field. He completes the order and pays.  The participant is assigned an order number.

Description of alternative steps: The participant accidentally chooses the wrong meal and has to go back to the start. He wants to leave the checkout area to expand his order.

Pre- and post-conditions: It should be possible to easily and intuitively place an order.

System boundary and mistakes: Touchscreen won’t accept the input correctly.

That was more of a simplified example but that doesn’t matter. With this example you should develop a feeling how use cases work in a practical manner and especially how they work. Particularly complex applications require a detailed description with many participants and pre-defined alternative scenarios.

Try it yourself: Think of a scenario that suits your business and write it down on paper! You will be surprised which alternatives you can think of and how precisely such a process can be described.


Use Case vs. User Story: What’s the difference?

Use cases and user stories are two different techniques used in software development to describe requirements and functionalities. Both techniques aim at understanding the needs of users and planning the development of software products.

The differences are based on four levels:

  • Abstraction level: Use cases describe the interaction between users and systems over several steps and scenarios. User stories, on the other hand, are less abstract and focus on a specific user requirement.
  • Structure: Use Cases are well structured with a description, precondition, trigger, main flow, and alternative flows. User stories, on the other hand, are less structured and are often written according to the format “As a [user], I want [feature] so that [benefit].
  • Details: Use Cases are very detailed and usually include multiple scenarios. User Stories are less detailed so they remain more adaptable.
  • Use in agile development: Use cases tend to be used less in agile development methods such as Scrum. They are too extensive for this. User stories, on the other hand, are used more frequently because they are flexible and can be easily implemented in short development cycles.


Final advice for usage

Planning and transparency are important for successful use cases. Provide the involved participants with all the relevant information and involve as many employees as possible. But more employees also means that processes become more complex. However, the results promise a more detailed description of requirements.

Take the perspective of the participants and what goals they pursue. Through that, you will recognize the relation between the involved participants and the system. Furthermore it is important to define the pre- and post-conditions. Here is to be defined exactly, which requirements need to be fulfilled at the beginning and at the end.

The more precisely the working processes are defined, the better. It is not recommended to use automated or standardized processes because they don’t ensure an individual judgment of requirements.



Use cases offer a good opportunity to define systems and their functionality and to understand them better. The complex requirements come with danger of failures or unexpected obstacles but with the help of use cases it is possible to foresee these eventualities, test them and optimize the involved processes. Especially the optimization of business processes comes with advantages because companies can consider the wishes and goals of stakeholders more precisely.

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    Hardware and Software: Differences and connections 994 537 Christian

    Hardware and Software: Differences and connections


    Software and hardware – two terms which are often mentioned regarding IT and digitalization. But what do they mean and what are the differences?

    In this article:

    1. Hardware and software: Differences and connections
    2. What is software?
    3. The different types of software
    4. What is hardware?
    5. What is the difference between hardware and software?
    6. The difference between hardware and software through the example of digital signage solutions
    7. What are the challenges of hardware and software?
    8. Conclusion


    Hardware and software: Differences and connections

    The advance of digital techniques establishes new terms. To be honest, “software” and “hardware” aren’t really new and have already been established in the language use about two decades ago but these terms come with several questions to answer. In the following article we will answer questions regarding hardware, software and their differences as well as future challenges.

    What is software?

    Most people associate the term “software” with computers and this isn’t particularly wrong. But actually, software is a general term for all executable programs and their associated data. In many cases, software describes a script which on the other hand describes the functions and usage of a software controlled device.


    The different types of software

    The question regarding the definition also comes with the question if there are different types of software. Short answer: Yes, there is, many actually. Following, we will take a closer look at the different types of software.


    Open Source

    Open source is a free to use software. The source of this type of software is freely accessible and can easily be changed or adjusted. Known examples of open source software is LibreOffice.


    Embedded software

    Embedded software is a software which is recorded into hardware. The actual danger here is that once software is embedded it is not possible to change it afterwards. Therefore, the software must be flawless. Good example for this type of software are central heating systems – the software is installed within the hardware and functions are predefined. Updates or individual changes aren’t possible afterwards.


    Cloud based solutions

    The biggest advantage of cloud based software solutions is the independence. Only a few years ago updates and maintenance needed to be done by the business the software was provided for but that has changed thanks to cloud based solutions. Central administration gives businesses the opportunity to be provided with regular updates without having to do them by themselves.

    A good example for cloud based software solutions is digital signage – most digital screens are provided with cloud based software. Solutions such as FRAMR make working processes more flexible, individual and centralized. Centralized business processes save a lot of money in the long term and businesses can be sure that processes run reliably in the background and that performance will improve.


    Packaged software

    It’s probably the most known type of software. Packaged software provides the same solutions for every customer and for every business with only a few changes possible. Good examples are Microsoft Word and Microsoft excel. The actual challenge of these programs is to be compatible with many different systems. Everyone knows the regularly required updates of windows which mostly serve the purpose to fix errors or similar problems – the actual goal is to improve performance but also to make adjustments regarding the compatibility of different operating systems.

    The separation of the different types of software can be specified further – often the different types of software are categorized into standardized software, industry software and individual software. Standardized software is often used by many different businesses (bookkeeping software for example), industry software mostly provides solutions for niche businesses (commercial sector for example) and individual software is specifically developed for one or only a few companies.


    What is hardware?

    Hardware describes the physical components of a computer system and serves as a “tool” for functionality of software. One distinguishes between internal and external hardware. Internal hardware are the invisible components (the inside of a computer for example), external hardware on the other hand are all devices which are outside of a computer.

    Examples for internal hardware:

    • Processor
    • Power Adapter
    • Random access memory
    • Hard disk
    • Drives
    • Graphic card


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    Internal hardware is actually physical as well but not touchable from the outside like external hardware. For example, the hard disk is in the inside of a computer and serves the functionality of the device.

    Examples for external hardware:

    • Screen
    • Printer
    • Computer mouse
    • Keyboard
    • Fax machine


    What is the difference between hardware and software?

    Software describes the non-physical components and the executable programs of a computer device. Hardware on the other hand helps the functionality of software – hardware itself doesn’t have any impact on the functionality of a program but without hardware it’s not possible or only partly possible to use software. This is where physical components such as computer mouse, screen and keyboard come into play to support the usage of software.


    The difference between hardware and software through the example of digital signage solutions

    The difference between hardware and software is mostly shown through the example of computers but there are several other devices which are perfect examples of the combined usage of hardware and software. This will give you another perspective and further insights into the topic.

    Digital signage software describes the usage of digital-visual screens to display video and picture content in a compact form. Mostly, you will find digital screens in malls. The content is displayed through a central source – therefore it’s usual that screens and programs are not provided by the same supplier because software can be installed into any screen device. A good example of the combination of hardware and software.

    But one after the other. How does digital signage work if you consider the differences between hardware and software?

    In the first step, software is important to display content on a digital screen. Our different FRAMR players fulfill these requirements because you can save, create and display content through them. It’s a cloud based software solution because maintenance and administration in general are executed through the usage of a cloud. FRAMR players are internal hardware devices at the same time because there are no processors and storage devices within the player itself.

    What appears to be complicated at first glance, requires many different working processes and a well qualified team of programmers. The requirements of a good interaction between hardware and software comes with many little steps within the working process and the consideration of high technical standards. Optical elements also play an important role when you display content to make a good user experience possible.

    FRAMR Directory


    What are the challenges of hardware and software?

    The change and progress in fields such as IT also changes the requirements of hardware and software. Especially the  software area comes with many new challenges – the importance of data security increases and B2B customers especially want data secure solutions. But not only are legal aspects to consider, there is also a lot of work to do in technical fields.

    Businesses prioritize individuality and flexibility as well as easy to execute working processes. Here, software providers are responsible to offer centralized solutions which consider individual wishes at the same time.

    The area of hardware isn’t directly impacted by technical changes. Technical requirements are to consider but even more important are the wishes of consumers and customers. Take screens as example: No business wants to use hardware which is on the technical level of 2015 – it must be modern but also better. The actual challenge lies within usage based elements (User experience, screen definition and easy usage of hardware for example).



    The topic of hardware and software is a complicated one, especially because of the changing requirements in IT. There are many different types of software and what businesses want depends on the current events on the market. Currently, cloud based solutions such as digital signage software are highly demanded.

    The choice of the right software depends on the goals of a business as well the individual requirements. Cloud based solutions offer the possibility to react fast on changes, packaged software is cheap and individual software solutions precisely fit the wishes and wants of a business (but are mostly much more expensive).

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      Software Development: The Future of Marketing? 994 537 Christian

      Software Development: The Future of Marketing?


      Software development has always paved the way for innovation and new trends. But what influence will it have on marketing in the future?

      In the last two and a half years there was a change of direction in marketing and how businesses reach their audiences. I’m not talking about social media or paid ads here (although they did and do matter!) – no – I’m referring to the impact of software development on marketing and customer experience. And if you’re only thinking of mobile games now, you will be surprised which possibilites are there actually and how businesses use them in the “post-covid” era to generate more quality leads and to reach a much broader audience. One thing in advance:

      Creative software development solves one of the biggest problems businesses face these days and that is to win over and keep the attention of their audience as well as to improve user experience.

      LED Text

      © Clark Tibbs

      To be honest, digital transformation started long before covid but there are some things that have changed. Almost everyone with basic knowledge in marketing is aware of the impact social media or digital sales funnels have and software development is also involved in those methods. But do you actually know how software development is currently used to reach a broader audience? To generate more quality leads? Or to improve user experience? No? Don’t be worried, I got the information you need!


      Gamification for active leads

      Nobody can’t resist a fun game, right? Sure, in the introduction I mentioned it’s not only about mobile games but we have to take a closer look to see the actual purpose behind this marketing strategy. Gamification isn’t necessarily about playing a game, it’s about creating an experience with a company in a game-like style. Some agencies offer “Software as a service” solutions to let clients create their own games to improve interactions with their target audience. The opportunities range from surveys to personality tests, memory or quizzes. These are excellent ways to generate leads and to keep up the interest of the ones who have already been in touch with a business. Especially small insurance offices or finance companies should take a closer look at gamification to make their services more appealing to a younger audience and to improve interactions with the business.

      But not only small businesses take advantage of gamification. In fact, case studies of marketing agencies prove that regardless of niche, size or stage of sales funnel, gamification improves ROI and customer experience.

      Web Design Entwurf

      © Faizur Rehman

      Digital Signage to boost attention and sales

      Aren’t you tired of passing by a shop and seeing nothing outstanding or significant? Maybe not but it’s fair enough to say that many shops don’t show anything outstanding when you pass them by. This might not be the case for any modern upcycling shops but definitely for clothes stores which have many competitors around.

      Digital signage takes an innovative approach to solve this (and many other) challenges. Seeing a computer screen displaying content with high quality designs/pictures is much more appealing than seeing the products through a window. But this is just one advantage, the actual strength of digital signage is to use the KI to reach a broader audience. 

      Times Square

      © Mathias Arlund


      Here is how it works: The attention span of a human being lasts not longer than 7 up to 8 seconds before we get attracted or reach out for something new – with digital signage, the opportunity to display new content after this time span is given and makes the target audience continuously curious about more information. One slide is shown for 7 seconds, then the next for 7 seconds and so on.

      But that’s not all: With the right software development, businesses can display content based on data around the target audience. Let’s say, in the morning there are primarily people between the ages of 30 and 35 visiting the shop and in the afternoon there are mainly visitors between the ages of 18 and 20. After getting access to this data (through market research for example), businesses can use digital signage to display content how it suits the customer’s wishes. When a business figures out that they reach a younger audience during the afternoon, they can set up the software to display content which fits the needs of this specific target group. It’s the perfect combination of good appearances and target group oriented marketing. 




      Do you want to get further insights into digital signage and how it works? You want to know more about the functions and possible applications? Say no more! Just take a look at THIS page and you will figure out everything you want to know. FRAMR is a high quality software for digital signage and provides all kinds of businesses with functions to improve customer experience. BUT: That’s not all because this is only one way to use the software. Just have a closer look, I’m sure you will be surprised about what you can do!


      Food delivery apps as USP

      Getting your food at home has been a thing long before covid but let’s face it: All of us got their burgers or that nice selection of sushi delivered home in times of lockdown much more often than before. And this is actually confirmed by statistics which prove that big suppliers could raise their sales ever since the pandemic started. (see picture below)

      Normally, restaurants use such third party suppliers to deliver their food but to stand out against competitors a new trend is rising: Creating an own delivery app.

      Statistik Food Delivery 2020


      As already mentioned, it’s not new that businesses launch their own apps. However, it’s more common that restaurants rely on third party suppliers for delivering food because it’s easier to reach a broad audience and costs less. But at the same time restaurants look for ways to stand out against their competitors which is why some gastros want to create their own delivery app.

      With the rising competition it’s important to find ways to improve customer experience and to boost reputation. Finding an outstanding unique selling proposition isn’t easy for restaurants either, especially for the ones that don’t offer a specific kind of food or unique services. Because of that, they often rely on promises regarding price and good taste. But let’s be honest, these are promises which are given by the majority of restaurants.

      Providing an application to deliver food is a great way to create an unique experience which is why some small restaurants already rely on it. Expanding reach and winning over customers’ attention for the app might be hard at the beginning but once you get on track it’s a great way to build customers loyalty and to provide them with special rewards to even compete with big third party suppliers.

      Lieferando Werbung


      A future perspective on software development in marketing

      Ever since online marketing has been a thing, software development has had an impact. I’m not only talking about trends and the big changes as mentioned in this article, I’m also referring to all newsletter automation services or tools that help to improve customer experience. This is by far the biggest advantage of marketing software: The impact on the customer. If you consider the rising competition and the shortening attention span of people, businesses have no other choice but to find ways to improve customer experience and to win over the attention of their target audience. Social media and a stunning website take care of that too but with the given possibilities in software development there is just much more possible. And good user experience often means getting a good ROI, which is something all businesses strive for.

      To answer the opening question about the future impact: Creative ideas will always do something good. No matter if it’s for businesses or their customers. In the next few years we will be introduced to new trends and tools which is why the best advice I can give is to stay tuned and be ready for change. Not all businesses will equally take advantage of all software applications but chances are high that companies which dare to apply new ways of doing things will stand out and ensure a stronger position on the market.


      You think you don’t need those strategies?

      You don’t think the mentioned trends won’t help your marketing strategy in any way? Then you better give it a try! It’s easy to say “my clients don’t have any experience with that” or “Nobody needs that” before actually trying it. It’s a common practice on the market to present something and only THEN it will be mentioned. So, who cares if none of your competitors hasn’t used one of the strategies from this article yet? BE THE CHANGE and strengthen your position on the market.

      Now get out there and offer (potential) customers something they haven’t seen or experienced before!

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        User Experience: How to improve it in 2023 994 537 Christian

        User Experience: How to improve it in 2023

        HOW TO IMPROVE IT IN 2023

        Applying User Experience methods is an important step for every business. FRAMR gives you advice on what to consider.

        In this article:

        1. User Experience: How to improve it in 2023
        2. What is User Experience?
        3. Why is User Experience important?
        4. How to improve User Experience: Tips and tricks
        5. User Experience and how to improve it on mobile devices
        6. How to measure User Experience?
        7. Conclusion
        8. FAQ


        User Experience: How to improve it in 2023

        Growing competition requires innovation and outside the box thinking. Only about 15 years ago companies with a website had a strong and tight position on the market. In 2023, this belongs to the past. Customers are given more possibilities and in every niche there is lots of competition. Search engine optimization and social media are the first steps, but one aspect is often overlooked: Getting the target group to not leave the website and interact with call to action buttons and / or contact fields. In this article we’ll give you valuable information on how to improve your User Experience and which opportunities you have.


        UX Design

        UX Design: An important factor in terms of mobility | © Amélie Mourichon


        What is User Experience?

        Most people have heard of User Experience (UX), especially regarding websites and their usability. That answers the question about the definition: User Experience sums up all aspects of user interaction and usability with a product or service. That doesn’t only include the experience with apps or websites but how users interact with a product or service as a whole. User Experience is measured by communication between business and customer, possibilities in mobility, how easy it is to interact with a website and how short the ways are to call to actions (e. g. contact form, newsletter button etc.).


        Why is User Experience important?

        It is no secret that user experience was an important topic even before digitization, but the focus was on other aspects. User experience was taken for granted because analog applications were considered easy to use and on-site contact with companies meant there was appropriate help from staff. In the digital age, however, the focus is on automated processes and it is precisely this that causes difficulties for many users / customers.

        Such difficulties are particularly apparent with websites: The dwell time of visitors is shortening due to growing competition. Consumers know that they are only a few clicks away from a comparable provider and accordingly look for uncomplicated solutions. Companies often find themselves in the situation where their website generates a lot of visitors, but the bounce rate is relatively high. The solution is obvious: no focus on user experience. And since user experience is also a competitive criterion, there are additional disadvantages compared to competitors.

        So the need for user experience exists because otherwise your competitors will have advantages over you and at the same time customer satisfaction will also drop. Google is also increasingly shifting the focus of content marketing to usability – for years, search engine optimized content was considered the most important aspect of good content, but core updates from 2023 (e.g. helpful content) aim to prioritize user-oriented texts and content.


        How to improve User Experience: Tips and tricks

        The high bounce rate of websites requires the right and especially solution oriented behavior. With our following tips you’ll reduce the Google Analytics bounce rate of your website as well as you will improve your company’s image.


        Communicate your USP and VP as direct and understandable as possible

        Your unique selling proposition (USP) and value proposition (VP) make you stand out in comparison to your competitors. When searching for the right product or service, the number one question of potential customers is: Why?
        There are many competitors on the market which all offer similar solutions – constantly improving your offer won’t make things better, what matters is the way to communicate the value to your target group.

        Every business has a unique selling proposition (What makes me stand out in comparison to my competitors?) and a value proposition (Which value / advantages can I provide to my target group?) with which you reach your potential customers. Ask yourself if it’s clear for customers to recognize both the USP and VP the moment they visit your website.


        Technical terms? Please not!

        As important as it is to represent your company as a serious business, too pragmatic texts won’t reach your audience. Technical terms, very long texts and boring content won’t reach your target group. Many businesses fall for the so-called “SEO trap”. That means companies optimize their texts based on SEO relevant criteria but forget to take a closer look at their target group. Sure, texts which are too “salesy” aren’t appealing either and especially technical products require less salesy texts than beauty products for example. But still, good texts awake emotions and needs in potential customers.


        Easy usage of the website

        A big sitemap, sub pages with too much content and an user unfriendly design – these aspects of User Experience is what website visitors notice first. In case a website appears too full, some visitors don’t know where to start or how to interact with it. Therefore, they will leave the website.


        Barrier free usage: Access for everyone

        Another positive aspect of digital progress is that everyone takes advantage of it, even human beings with handicaps. Specific apps and plugins for websites give access to functions for barrier free usage. These include functions such as reading texts, changing size of letters and optical changes.


        Responsive web design: Mobility is more important than ever before

        More than 70 per cent of website visits come from mobile devices such as smartphones and tablets. Even though a responsive web design isn’t as appealing as the desktop version, optimizing a website’s design and content for mobile devices is crucial in 2023.


        Ask yourself the right questions

        In the first step, good User Experience is defined by a target group friendly website. The process goes beyond that because the product or service itself shouldn’t make the lives of consumers harder. But: To reach this step in the first place, interest of the target group is required and in 2023 the first contact of potential customers with a business is mostly through the website or other marketing methods such as paid ads or social media channels.


        Ask yourself the following questions to improve the User Experience:

        • How can I effectively communicate my product / services to potential customers?
        • How does the value of my products / services appear to my audience right away when they visit my website and how can I use, for instance, use cases to communicate advantages?
        • Do I consider important aspects such as mobility or barrier free experience?
        • Is it clear for my target group what to expect on my website?
        • Are the ways to the call to action button (contact form, newsletter subscription etc.) too long?
        • Does the content of paid ads and social media fit with the content on my website?
        • Can we use methods to improve communication (e. g. through chatbots)?

        The last question is important for the complete online performance: Even when using social media or paid ads, User Experience shouldn’t be a secondary thing. Bad written texts and hard to understand descriptions of products and services belong to the most common reasons why users don’t click on a website.



        Mobility: Don’t underestimate the impact on User Experience | © Taras Shypka


        User Experience and how to improve it on mobile devices

        Relevance of responsive web designs increases especially with the given possibilities in app design in comparison to just a few years ago. But more possibilities in IT and programming also means that products become more complex and that on the other hand requires a better focus on User Experience.

        But not only do the possibilities in app design expand because in the area of mobile devices there is also lots of progress. A good example is digital signage software.

        Digital-visual screens which display content through software – many know them as information terminals. Possibilities for users have developed in the past years and that offers more opportunities in general. Goal of digital screens is the compact display of easy to understand content and simple usage. But to improve User Experience even more there are smartphone integrations. FRAMR offers an uncomplicated as well as a very fast connection with the smartphone through QR code and a great User Experience thanks to cross platform design. Our team sets a good example for User Experience and makes an important move to use digital signage software independently.


        This is how you combine user experience and innovation

        The relevance of responsive web design continues to grow, especially because the possibilities in app design are more extensive than they were a few years ago. However, more possibilities in IT and software development also mean that products have more complex features, which in turn requires a closer look at the user experience.

        A good example of this is digital signage solutions. These are digital-visual screens that play out content thanks to software. The goal of digital signage is the compact reproduction of easy-to-understand content and good usability to promote interaction between the company and the user. To improve the interaction with users, digital signage combines other innovative methods from marketing, for example gamification.

        FRAMR enables a straightforward as well as split-second connection with various hardware devices and provides a simple-interactive user experience through cross platform design. Our team leads by example in user experience and moves away from the location-based use of a terminal, we also offer a wide variety of different functions.


        How to measure User Experience?

        Measurement of results provides important information on how successful the chosen (marketing) methods are and that creates new possibilities to save more money. To measure User Experience, the bounce rate of websites is a factor to take a closer look at. In case users find your website, you can be sure your marketing does well. However, if the interaction rate is low / or the Google Analytics bounce rate is more than 60 per cent in comparison then you should improve the User Experience.

        But don’t only take a look at User Experience when you analyze the results because other factors have an impact as well. It’s possible that someone finds your website through keywords that don’t really represent your offer. Here it gets clear to figure out which causes lead to the given numbers or which reasons speak for an either good or bad execution of User Experience.

        Article → Hardware and software: Differences and connections



        User Experience: More than just a word in 2023. It dominates the competition between companies. Thanks to digitalization we are given the possibility to create more complex products and market them in many different ways which requires further explanation of their usage. Most businesses are aware of that and use qualified UX designers who build up your marketing step by step.



        Still some things unclear about User Experience? Following we will answer the most frequently asked questions regarding the topic of this article.

        User experience and usability help to make the interaction between businesses and their target groups easier. That promises advantages in competition as well as it will have a positive impact on the image of a company.

        Usability only describes the process during the interaction with a product or service. User Experience on the other hand goes beyond that and targets the subjective experience during the complete interaction process with a product or service.

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          Pictures: ©

          FRAMR. LED arc PlusCity 1024 768 Christian

          FRAMR. LED arc PlusCity

          PlusCity has the right twist in the form of LED walls and LED cubes. At the entrances to the PlusCity sun terraces, two special-format LED walls up to 7 meters wide have been installed for information and stimulate culinary pleasure. They illuminate in the literally.

          On the LED arch the restaurants of the sun terrace and their promotions are advertised. Three rotatable LED cubes complete the picture of the impressive overall installation. The cubes can be played individually or as a whole and support the LED arch in an impressive way.

          Article → Digital Signage Software: The future of communication?

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