Case Study – PLUSCITY OUTDOOR LED
Shopping & Retail
Background and objectives
Visitors and employees at PlusCity were wasting time looking for parking because there was no transparent and up-to-date information on parking availability. This was a recurring source of frustration right at the start of the shopping experience.
As a result, PlusCity set out to show visitors how many open spaces were available as they approached the mall, in order to prevent them from spending a long time searching for parking.
Solution
LED walls were installed at the entrances and at two roundabouts for PlusCity. The FRAMR. Cockpit (software) displays utilization rates in real time and allows the PlusCity team to create additional content. The outdoor LED wall is designed to withstand extreme weather conditions.
Result [Before/After]
| Before | After (with FRAMR.) |
| Inadequate communication with visitors and employees regarding parking | Transparent communication regarding the parking situation |
| No accurate display of parking lot occupancy | Real-time communication of parking lot occupancy |
| Static, analog content presented in a rather unappealing way | Visually appealing solutions for a modern brand image |
FRAMR. Players in use
PRO
TRAFFIC CIRCLE
LED screens with built-in Pro-Players display the number of available parking spaces in each parking garage and provide customers with real-time updates on parking availability.
PRO
PARKING GARAGE ENTRANCE
The LED Screens located at the entrance of the parking garages are making parking a breeze. Customers can quickly and easily see the number of available free spaces in each parking garage, saving them time and hassle.
FRAMR. Features in Use
Data Manager
Structured data is maintained centrally and reliably displayed up to date across all relevant screens.
» More about the feature
Fail-safe Operation
Robust operation helps ensure that important information remains reliably available even when disruptions occur.
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Monitoring
Playback status remains visible centrally, allowing irregularities to be identified early and handled specifically.
» More about the featureImpressions
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