Case Study – Surace
Gastronomy
Initial situation
For decades, the Surace family has been synonymous with high-quality ice cream. For point-of-sale communication, they lacked a solution that would allow prices to be adjusted flexibly (e.g., with seasonal changes) while also aligning with the brand image. Analog price tags no longer met these needs, so Surace wanted to switch to digital price tags that could be updated quickly and enhance the ambiance.
Solution
FRAMR. installed attractive portrait-oriented display stands that welcome guests, showcase products and display prices digitally. Surace can adjust and schedule prices in real time to set both fixed and variable times for its lunch specials.
Result [Before/After]
| Before | After (with FRAMR.) |
| Lack of Flexibility in print media | Flexibility in content creation and customization |
| No predictable costs, as expenses for services related to print media vary | Predictable costs, because FRAMR’s pricing structures are based on subscription models |
| No modern brand image due to print media | Immersive Content with videos for effective branding |
FRAMR. Players in use
PRO
WALL SCREENS
Surace customers are reminded of the beauty of Italy through atmospheric videos displayed on FRAMR. Player Pro and several wall-mounted screens. Additional screens show menus and daily specials right at the counter.
SDM
COUNTERTOP DISPLAYS
FRAMR. Player SDM notifies Suraces customers about new products and promotions. The content is planned using FRAMR. Cockpit and automatically distributed to all locations.
AUDIO
INTERNET RADIO
FRAMR. Player Audio provides the acoustic ambience at Surace Ristorante with original Italian internet radio mixed with local jingles.
PRO
WALL SCREENS
Surace customers are reminded of the beauty of Italy through atmospheric videos displayed on FRAMR. Player Pro and several wall-mounted screens. Additional screens show menus and daily specials right at the counter.
SDM
COUNTERTOP DISPLAYS
FRAMR. Player SDM notifies Suraces customers about new products and promotions. The content is planned using FRAMR. Cockpit and automatically distributed to all locations.
AUDIO
INTERNET RADIO
FRAMR. Player Audio provides the acoustic ambience at Surace Ristorante with original Italian internet radio mixed with local jingles.
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