Case Study – machsport
Shopping & Retail
Background and objectives
machsport is a specialty sports store that offers additional services (e.g., running analysis). Before using FRAMR., the sales floor did little to convey what the store offers beyond simply selling products, which meant that its expertise in advising customers, its brand, and the sense of a sports community remained invisible. In addition, new posters had to be printed regularly to communicate current promotional messages — an extra cost with little flexibility in communicating products and offers. The goal was to find a solution to these challenges.
Solution
Machsport uses FRAMR.’s in-store TV to promote its products and spark customer interest. In addition, Machsport also shows live broadcasts of sporting events to enhance the customer experience and transform the store into a pleasant and entertaining environment.
The switch to digital signage also allows for greater flexibility, as Machsport can customize and schedule content in real time. This is a more effective alternative to posters, which must be reprinted for every advertising campaign. There are also financial benefits — the costs for FRAMR. are predictable, whereas those for posters vary due to fluctuating costs for design, printing, delivery and installation.
Results [Before/After]
| Before | After (with FRAMR.) |
| High printing costs for posters, with fluctuating terms and conditions for service providers | Predictable costs with FRAMR’s subscription models. |
| Very little flexibility in customizing ads | 50+Modules for content creation and real-time content customization |
| No immersive experience in the store | Visual content and live broadcasts create an atmosphere that reflects the brand’s identity |
Shopping & Retail
machsport is a sports store located in Pasching, Austria that offers high-quality sports apparel and equipment for a variety of sports. In addition to selling products, the company also provides various services such as running analyses and consultations. With a focus on quality and customer satisfaction, machsport is a popular choice for sports enthusiasts in the region.
Company and challenges
Hey, have you stopped by machsport in Pasching yet? They’ve recently upgraded their store with FRAMR. Instore TV to improve the customer experience and strengthen the company’s brand image. Instore TV is an effective way to entertain, inform and inspire customers with engaging content while they are in-store. Read on to learn how Machsport benefits from in-store TV from FRAMR. and how it can benefit your business too.
Solutions for machsport
Instore TV with FRAMR.Signage is a digital display system specifically designed for use in retail stores, shopping centers, restaurants and other retail environments.With in-store TV, businesses can engage their customers with a variety of content, including product promotions, brand messaging, entertainment and educational content.The content can be customized depending on the target audience, time of day or season.
Machsport uses in-store TV to promote its products and attract customer interest. By displaying videos and images on large screens in-store, customers can see the products in action and receive valuable information that can influence their purchasing decisions. In addition, Machsport also shows live broadcasts of sporting events to enhance the customer experience and transform the store into a pleasant and entertaining environment.
Instore TV with FRAMR. Signage also helps to strengthen the company’s brand image and improve the customer’s shopping experience. By displaying engaging content on large screens, companies can convey their image and values and leave a lasting impression on customers.
If you’d like to find out more about how in-store TV can benefit your business, just get in touch. We will be happy to help you!
FRAMR. Players in Use
PRO
WALL SCREENS
Customers will be entertained with interesting content on various sport disciplines and current promotions by FRAMR. Player PRO and a number of wall screens when visiting the store.
PRO
STOREFRONT SCREEN
Even before the visit, a FRAMR. Player PRO informs potential customers about the seasonal range and displays current promotions – of course, all of this is scheduled in advance and managed via the FRAMR. Cockpit.
PANORAMA
CASH DESK
Printing, stitching, service – machsport’s upselling offer is highlighted again straight at the checkout. FRAMR. Player Panorama helps to ensure that these messages make an impression with their sheer size alone on three displays placed next to each other.
AUDIO
INTERNET RADIO
FRAMR. Player PRO also provides the acoustic atmosphere in the store using Internet radios.
FRAMR. Features in Use
Planning
Content is scheduled precisely so that the right message appears reliably on the displays at the right time.
» More about the feature
Playlist with Live Preview
Playlists are checked in a realistic preview before publication, ensuring that content and sequence are right on the displays.
» More about the feature
Design Studio
Layouts and templates are created directly in the Cockpit and remain consistent across all display surfaces.
» More about the feature
FREE ASSESSMENT No sales pitch. Tell us briefly what you are planning – we will tell you honestly what makes sense for your use case. Lukas, Pascal, Clemens & MichaelSpeak directly with our sales team
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