Blog

Digital Signage for the public sector
20 ideas for digital signage content (with pictures!) 1024 768 Sebastian Loos

20 ideas for digital signage content (with pictures!)

20 ideas for digital signage content

In this article, we present 20 ideas for appealing digital signage content.

Digital signage offers your business innovative solutions for many application scenarios. Whether marketing, presentation or employee communication – there are no limits to your creativity. However, we have made the experience that businesses often have too concrete ideas about their areas of application and limit themselves to these. An approximate plan is a good thing, but you tend to overlook your possibilities. That’s why we want to inspire you with the following content ideas! 

News and events

You can use digital signage to draw attention to the latest news or events. This does not necessarily have to be information about discount promotions, you can also display information about opening hours, for example.

You are completely flexible in terms of design and don’t have long preparation times – simply create the content within a few minutes and display or adapt it in real time. With the time planning in the FRAMR. Cockpit, you can also plan opening hours for every day of the week – or even for public holidays – in advance and display them automatically on the relevant days.

Digital signage applications also allow your target audience to interact with information terminals and navigate independently. This is very easy with the intuitive user interface. Combine this with gamification elements and you can offer your target audience an appealing and interactive user experience that does not distract from the essentials.

 

Advertising campaigns

Whether as an indoor display or outdoor billboard, digital signage promises your campaigns more reach. Take advantage of the strengths of multi-channel marketing and promote your campaigns simultaneously via website, signage and other formats.

 

Product presentations

Did you know that 91% of consumers prefer visual content over text?  (source) That means, without digital signage you would be missing out on some opportunities in terms of audience engagement! The versatile options in content creation will showcase your product range perfectly and convince your customers. You want a video presentation? No problem! Or are you into something outstanding and want to present your products audio-visually? This is also possible with digital signage. 

Thanks to versatile hardware options, you are hardly limited in the format – not to mention the presentation in the highest resolution. Flexibility, quality and wow effects, only digital signage can do that!

 

 

Social Media Posts

Keep your customers up to date and present them your stunning social media feeds! You posted a gripping video on TikTok only a few days ago? Or an informative post on Facebook? Then show it off to your customers! And if your business has already reached a milestone or two on social media, you can proudly show off the follower count (good for social proof!). But it’s also benefitial for communicating pragmatic information. For instance, the following picture shows a facebook post on a display which is about a hacker attack to warn staff. 

 

Recruiting

Digital displays are 400% more likely to be seen than static advertising. A win for every recruiting campaign! Especially if you can show not only boring job advertisements, but also young, motivated people as shown in the following picture:

 

Information

The possibilities in content creation offer you plenty of scope for creative design. Take advantage of this for your company and present valuable tips that offer added value. Many medical practices show hygiene tips via digital signage, for example. And with beautiful images or videos, the whole thing doesn’t look loveless, but attractive and appealing.

 

Entertainment

Keep it simple! It doesn’t always have to be elaborate and complicated. A few pictures, videos or audio tracks arouse curiosity and enhance the appearance of your company.

Some inspiration for you: Show a countdown and when it has expired, you can present the latest news or new products, for example. Be creative and use the element of surprise to your advantage!

 

Live streams

Entertainment provides the ideal feel-good factor during lunch in a fast food restaurant or a slice of cake in a café. Digital signage offers an integrated live stream function for playing sports, music or other content. Very good for creating an immersive atmosphere!

 

Employee communication

Not only your target audience benefits from the strengths of innovative digital signage applications, but also your employees. Use the diverse design options of digital signage for employee communication in an appealing design. With modules such as Staffbase or RSS feed, you can dynamically import content from other communication channels.

 

Interactive content

The strengths of interactive signage are many and varied. At strategically advantageous locations, visitors can navigate independently and employees are relieved. But it also opens up new opportunities in the sales area, as customers can search for an item of clothing in the right size via displays and order it online in the store. In combination with gamification elements, your company creates an immersive experience!

 

Special offers

Of course, discount promotions always work. But with a nice visual presentation, they will be even better received by your target audience, because in addition to the discount, the design plays an important role. You can also show dynamic discount promotions that display the number of available items in real time or count down discounts.

 

Images

The most common one among digital signage content ideas. Images round off any digital menu and also play an important role in barrier-free communication. In addition, target audiences can remember visualized content better.

 

Welcome signs

A welcome that is not only warm, but also leaves a good impression. Digital welcome signs greet your customers and convey emotions.

 

Display capacity utilization / visitor management

The ability to display occupancy in real time or use digital signage as a ticket counter is particularly advantageous for public authorities or doctors’ surgeries.

 

User-generated content

Content created by users or target groups is also a digital signage content idea. For example, it is possible to display customer reviews from Google or sites such as Provenexpert. Or something minimalist and unusual like the image below:

 

Immersive content

Many companies face the challenge of communicating visually appealing advertising but not reaching anyone with it. There is a lack of immersive features. But with digital signage, this is not a problem.

 

Menus

One of the most common areas of application for digital signage (also with our customers!) is the digital menu. Not only because of its visual characteristics but because restaurants can adapt content in real time to communicate offers at short notice. With the planning function of digital signage, restaurants have maximum flexibility and can organize lunch offers days in advance.

 

Branding

Digital displays are perfect for representing your brand. This is not limited to the colors of your corporate identity, because the combination of high-quality designs and display reproduction enables new approaches in marketing. One example of this is our customer “Salzwelten”, which makes a good impression, especially on children, with its pit duck Sally.

 

Signposts

Navigation does not necessarily have to involve interactive displays, as classic steles are also perfectly suited as signposts.

 

Your creativity

We keep the last content idea very general and appeal to your creative streak. You don’t have to stick to specifications, because digital signage offers you a lot of creative freedom. Try something new, try your own creations and dare to do something unusual. Digital signage combines the strengths of digital marketing with user experience approaches and ultimately promises an innovative way to address your target audience.

 

That’s not all!

Our content ideas serve as inspiration, but there are even more possibilities. Digital signage is intuitive, flexible and visually appealing – a combination that promises several advantages for your company in terms of marketing and communication.

So be sure to take a look at our case studies to get to know the versatile world of digital signage and its design options.

Video-Module Digital Signage
The video modules from FRAMR. Signage at a glance 994 537 Sebastian Loos

The video modules from FRAMR. Signage at a glance

The video modules from FRAMR. Signage at a glance

Video applications digital signage

 

In this article:

  1. The video modules and their areas of application
  2. Configuration with FRAMR. Signage
  3. Video content ideas
  4. The advantages at a glance
  5. Tips for video creation
  6. Give your target group what they want 

 

Videos have become one of the most popular content formats in recent years. Whether short TikTok videos, informative YouTube tutorials or appealing image films. In the field of digital signage, the tourism and automotive industries in particular are benefiting from this, as well as the hospitality and real estate sectors and many others. 

Videos are not only appealing, they also have an impact. According to a study, we can process videos 60,000 times better than text. It is therefore hardly surprising that we are seeing more and more digital signage displays with videos.

 

In a nutshell: How can you use FRAMR. Signage for video content?

FRAMR. Signage can be configured with various modules, including TikTok, YouTube and live stream applications. During implementation, you can use the modules for image films, advertising clips, short films, testimonials, live streams and tutorials. 

Below you will learn

  • how to use different video modules in a targeted manner,
  • how they can be configured with FRAMR. Signage are configurable
  • and the benefits for your company.

 

The video modules and their areas of application

Video

The classic video format enables playback of MP4 and WEBM. Upload the video of your choice to the player and configure the playback times and duration according to your requirements. For example, you can shorten a video or play it at certain times. 

 

TikTok Videos

With this module, you can reach visitors and customers in an entertaining way. Especially recommended for companies with a younger target group. You can easily integrate and play TikTok videos via the cockpit.

 

YouTube

Similar to the TikTok module, you can embed YouTube videos via the cockpit. The video must be publicly available and must not be subject to any country restrictions. 

 

RTSP video stream 

You can use the RTSP video stream module to start your own broadcast channel directly via digital signage displays. For example, to create a live information channel and to broadcast events or promotions. 

 

Video input

The video input module enables the playback of content recorded via webcam or other sources. Simply connect the end device to your FRAMR. Player and then add the module to a playlist via the cockpit. Video playback begins by automatically recognizing a recording device. 

 

Video stream add-on

This module allows users to add video streams from the FRAMR. Add-on streaming server in a playlist to create engaging displays for an immersive experience.

 

NDI video stream

NDI, short for Network Device Interface, allows you to stream high-definition video over a network of devices. No hardware or complex signal routing is required. 

 

Configuration with FRAMR. Signage

The FRAMR. modules can be integrated via an intuitive, easy-to-use drag-and-drop system. In the application, you can add and arrange content as you wish. Select the respective module and then configure it with the content – you can test this process for free here

-> You want to know ALL the requirements for the successful use of digital signage? Then we recommend our article 7 important requirements for using digital signage” 

 

Video content ideas

  • Image videos
  • Promotional clips for events 
  • Atmospheric content (e.g. landscape videos in a travel agency)
  • (Animated) short films
  • Tutorials
  • Testimonials and customer reviews (e.g. in the form of interviews)
  • Music videos
  • Live broadcasts (e.g. events or information for employees)

You are welcome to be creative in the implementation. For example, you can use short TikTok videos as a pitch to promote a product or service. 

 

The advantages at a glance

More attention

Videos arouse our curiosity and are more memorable. Not to mention that they attract much more attention than posters or images. Our marketing freelancer Sebastian reports:

“The other day I went to the local Opel dealer to get leasing offers. There was a digital signage info point in the sales area. An image film of a new model was played on it. This immediately caught the eye and made a much better impression than the advertising posters you find elsewhere. The cars are better presented and emphasize the appearance of the brand better.

 

Better brand image 

Brand is a good keyword here. With videos, more information can be conveyed, creating a coherent overall picture. Nobody remembers the advertising poster of the pragmatic SUV – but everyone knows the commercial with the gentleman who sings “Another one bites the Duster” as the Dacia drives past. 

The reason for this is the emotional component of videos. If our senses are stimulated by moving content, we find a personal connection more quickly. 

When creating videos, make sure that the content and editing match the tone of your company. In terms of color, videos should reflect your corporate identity and the content should appeal to the needs of the target group. 

 

Multi-channel marketing

By integrating TikTok and YouTube videos, you can play out viral content via digital signage. This expands your team’s target group communication via an additional channel. It also saves time, because if you already use existing social media videos, you don’t have to create new ones for digital signage. 

 

Real-time customization

Digital signage gives you maximum flexibility. The image film has just been finished, but absolutely has to go online? No problem! Your team can adapt the content in real time and make changes. 

 

More interactions 

The curiosity-awakening properties of videos promise more interactions. Be it through direct actions via interactive signage displays or because your offer gains more attention through videos. Visually appealing screen designs motivate the target group to take action – the informative level also plays an important role here, as it is easier to communicate conditions of participation, for example, via videos than with static images.

 

Competitiveness 

More and more companies are utilizing the strengths of digital signage. Although no current figures are available, as industry experts we are aware of the demand in this area. In certain sectors, such as tourism and automotive, the use of digital signage applications is already widespread.

In the long term, digital signage will develop into a competitive factor. Those who neglect the trend risk a stale brand image and losing out to the competition. This is also because digital signage facilitates decision-making and dialog with the target group – if potential customers know that it is quicker and easier with the competition, they will lose interest in your offer. 

-> Would you like to know what opportunities you are missing out on without digital signage? Then we recommend our article on the benefits. You should also take a look at the various application scenarios to identify industry-specific strengths. 

 

Accessibility 

Audio is not mandatory for videos, but it does have advantages in terms of accessibility. The combination of visual and audio content makes it easier to communicate with people who have visual or hearing impairments. You can also add subtitles to expand the communication options. 

Subtitles are also useful in other situations, for example when displays with informative videos are located in the immediate vicinity of employees. Audio playback is distracting in such an environment. 

 

Tips for video creation

You may have videos created by an external provider or already have someone on your team to do this. If you are taking care of this yourself or have yet to create a position for video production, we have the following tips for you:

 

Equipment and light

You don’t have to invest €3,000 in a camera, but you should attach great importance to quality. A suitable lighting set-up is also important, for example 3-point lighting. We also recommend a separate microphone for better audio quality if you are recording yourself.

 

Video and audio editing

A good video not only lives from its content and story, but also from effects and good sound. With programs such as Adobe Premiere Pro, it is very easy to use a variety of effects to improve the impact of the video. For example, slow mode and transitions. It is also possible to adjust the color, playback speed and audio. 

 

Use stock videos

Platforms such as Adobe Stock or Artlist provide videos for free, commercial use. Stock videos are not suitable for every format, but they are definitely recommended for atmospheric content or entertainment. Depending on the company and industry, you can also use stock content for image films. 

 

Use templates from Canva

Canva has become one of the most popular design tools in recent years. Unlike Adobe applications, you don’t have to create anything yourself, but can use templates. This makes video creation easier, especially if you have little experience. 

You can easily download the content and integrate it as an MP4 into the FRAMR. Cockpit as an MP4. 

 

Give your target audience what they want

To use digital signage videos successfully, you should always consider the wishes of your target group. Content has the function of appealing to needs or facilitating purchasing decisions. Alternatively, companies use the strengths of digital signage to improve employee communication or to strengthen their brand image. Know your individual goals and align your digital signage strategy accordingly.

However, you should also keep an eye on industry standards and find out how your competitors are using digital signage. This will make it easier for you to recognize trends and shorten test phases.

Office Digital Signage
MS Office applications for FRAMR. Signage at a glance 994 537 Sebastian Loos

MS Office applications for FRAMR. Signage at a glance

MS Office applications for FRAMR. Signage at a glance

Office Digital Signage

Office applications such as PowerPoint and Teams should not be missing from any company’s technology stack. They are easy to use and are suitable for a wide range of application scenarios, such as presentations and document creation. 

In this article, we explain the four Office applications for FRAMR. Digital Signage, namely Microsoft Word, Teams, Excel and PowerPoint. We take a closer look at the modules and the benefits they offer your company in terms of team and employee communication. 

 

Summary: How can FRAMR. office applications be used in practice?

FRAMR. enables the integration of Teams, Excel, PowerPoint and Word. You can use all the common functions of the applications. This improves communication in particular, as PowerPoint presentations or Excel calculations can be shown as an image file via displays. You can also show information via Word files and link Teams channels. 

 

All Office modules at a glance

Microsoft Word

The most frequently used Office tool is suitable for creating texts and documents, such as safety instructions or other employee information. Although FRAMR. Signage offers you a separate text module, Word offers you more functions for designing and editing. In addition, existing files, for example for employee information, can be edited and do not have to be created from scratch. 

This also opens up new possibilities in multi-channel communication, as important information can be communicated simultaneously by email and via digital signage displays. 

 

Microsoft PowerPoint

Digital signage displays are suitable for presentations in conference rooms. The problem: creating presentations is very time-consuming, depending on the program, and not everyone in the team is familiar with applications such as Canva. PowerPoint, on the other hand, is familiar to most and a vast majority of businesses use it anyway. 

When you open the application, you can choose from various templates. You can edit these freely and then save them as an image file and configure them with FRAMR. Signage. You are completely flexible in terms of size, for example horizontally or vertically. 

Example of a FRAMR. Signage display in the conference room – the basis for successful employee communication.

 

Microsoft Teams

Teamwork and communication via Microsoft Teams takes place in channels. Participants can use them to share various files, tools and messages. FRAMR. Signage enables this content to be displayed for transparent communication within the team. It is also possible to link the calendar events of Teams with digital signage to draw attention to events or upcoming meetings. 

 

Microsoft Excel

Excel is often used to create calculations and analyze data. Not only accounting benefits from it, but also project management for evaluating data and surveys. In meeting conferences, it is possible to present new findings or data to the team and make decisions based on them. Modules for image and video creation complement Excel tables on a visual level. 

 

Here’s how to integrate the modules into FRAMR. Signage

The FRAMR. modules can be integrated via an intuitive, easy-to-use drag-and-drop system. During implementation, you can add and arrange content freely according to your ideas. Select the respective module and then configure it according to your wishes. You can also test the process here free of charge. 

-> Would you like to know ALL the requirements for the successful use of digital signage? Then we recommend our article 7 important requirements for using digital signage” 

 

Content ideas for office applications 

  • Product presentations
  • Reporting and data analysis
  • Internal communication and brainstorming
  • Linking calendar events 
  • Safety information or notices 

In general, you can use Office applications for different goals and areas of application. The Office stack provides you with a basis for communicating and presenting company-relevant information. For targeted use, your team should first think about their individual requirements and then use their expertise in using Office applications.

 

The advantages of the Office modules

Improved communication

Digital signage applications are designed to centralize and simplify communication. In combination with the Office modules, there are opportunities to further improve communication structures. Examples of this include PowerPoint presentations to introduce new products or Excel tables as a data-based basis for decision-making.

At this point, the objection that tables and presentations can also be viewed without digital signage is justified. This is true in itself, but without digital signage displays, many companies do not create any presentations or tables at all. They have no way of displaying such content.

As an alternative, they are often left with confusing documents that are sent by email. As a result, the exchange is less centralized and not all participants or decision-makers take part in the dialogue. 

The link to Microsoft Teams also makes it easier to share information with others. For example, the results of a meeting can be recorded or preparations for a meeting can be announced.

 

More transparency 

Improved communication structures also result in greater transparency. Presentations make it easier for employees to be involved in decisions and multi-channel communication improves the overall flow of information. Office files shown via digital signage are also accessible to more people, for example via displays in break rooms or in the corridor. 

 

Complemented by digital signage modules 

The modules of our software complement Office applications for more targeted communication. For example, it is possible to add graphics or images to Excel tables. And PowerPoint presentations are visually enhanced by YouTube videos.

Statistics on the impact of visual elements show just how important graphics and images are. People were asked to reproduce the content of presentations they had watched three days previously. Only ten percent were able to remember the content if the presentation only conveyed information. In contrast, 65% of participants remembered the presentation when it combined textual and graphic elements

 

Time savings and shorter training phases 

Office applications are an integral part of the technology stack in many companies. Especially Word for text creation and Excel for preparing cost calculations or data analyses. This shortens the familiarization phase when working with digital signage for the areas of application mentioned, as your team is already familiar with the applications.

There are many software solutions for analyzing data or creating presentations. The problem here, however, is that many people are not familiar with the applications. The use of digital signage for these areas is then only possible with a longer training phase. 

 

Content repurposing

Content repurposing means that existing content is reused. Unlike multi-channel communication, the focus is not on reproducing content via different channels, but on reusing existing content

Most companies use Office applications such as Word or PowerPoint, which gives them access to various templates. These can be reused at any time and configured as image files with digital signage. 

This not only has advantages for content repurposing, as your team can also create content more quickly and save time. For example, it is possible to customize Word templates for security information to create and communicate privacy notices. 

 

Conclusion

Office applications open up new ways for you to communicate internally. Whether presentations, safety instructions or reporting. Most employees in companies are familiar with tools such as Excel, PowerPoint, Word and Teams, which makes implementation easier. Existing templates also make it possible to adapt content and present it via different channels. 

Interne Kommunikation mit Digital Signage
How FRAMR. Signage improves internal communication 1024 576 Sebastian Loos

How FRAMR. Signage improves internal communication

How FRAMR. Signage improves internal communication

FRAMR. Signage to improve communication

When it comes to digital transformation, the entire team has to get on board. Here, it is not enough to deal with artificial intelligence or to improve monitoring in marketing. The strengths of digitization also serve to expand internal communication structures. This is the only way to establish transparent processes.

Digital signage is one of many ways to improve communication within the company. For this purpose, our team has developed various modules that can be easily combined with FRAMR. applications. For different scenarios and goals. 

 

Summary: What are the advantages with the modules of FRAMR.? 

The integration of communication tools with digital signage enables real-time interaction with employees and target groups, improves the internal dialog and creates efficient structures. Increased transparency increases employee satisfaction and engagement with the team as well as with the target audience. 

 

Below you’ll learn:

  • What benefits the combination of digital signage and tools for communication promises,
  • which modules are available to you and
  • how your team can use the modules to improve communication.

 

All modules at a glance

RSS feed

With this module you integrate external news from an RSS provider into our system. This is used to communicate current news and similar content. It is also possible, for example, to connect a blog to the application and display news or press releases in real time. 

 

Calendar

The module for displaying appointments can be used in many ways. For example, appointments can be coordinated, managed and booked. Via displays, everyone in the team has insight into the appointments and when events, meetings or training take place. Local appointments can even be assigned to individual displays so that no irrelevant information is shown at the respective location. 

A useful addition to the calendar is the countdown module. You can use it to communicate reminders for upcoming events, for example. You are free to choose whether you want to announce events a few days or weeks in advance, because the countdown is freely configurable. 

 

(Live) video stream

With the video modules you can show content from playlists or go live. The visual features of digital signage make it easy to communicate with your team or target audience. You can connect and customize the videos with other modules. 

 

Staffbase Channel

Our team has developed the Staffbase channel to outsource employee communication to a central platform. You can use it to reach all employees via FRAMR. For example, it is possible to show the entire news content through one channel.

 

Communication through digital signage

 

 

Microsoft Teams

With the Teams plugin, communication takes place within a separate channel. For example, news or images come directly to the displays to interact with colleagues. This also facilitates location-independent communication during group meetings in conference rooms. 

 

How does the integration of the modules work?

FRAMR. modules integrate via an intuitive, easy-to-use drag-and-drop system. In the application, you can add and arrange content according to your preferences. Select the respective module and then configure it with the content – here you can test this process for free. 

-> You want to know ALL the requirements for the successful use of digital signage? Then we recommend our article 7 important requirements for the use of digital signage“. 

 

The advantages of FRAMR. Modules

Improved employee communication and more transparency

Many companies face the challenge that important information does not reach all employees. While they use different channels and tools, not everyone on the team is engaged. Digital signage effectively combats this because information shown via displays is easily accessible. 

Place displays in central locations, such as your company’s cafeteria. There are many employees, especially at lunchtime, who can access news or information via digital signage. Combine the visual communication with the audio module to reach even more people. 

Modules such as calendar or countdown make the entire communication more transparent by giving timely notice of upcoming events. Digital signage applications are also convincing on a visual level, as appealing images or videos catch the eye and promote the flow of information.

 

More participation in events / increased engagement

More transparency enables a better flow of information, which in turn also increases engagement. Employees can register directly for events or book appointments via interactive info terminals. Registration takes place in just a few steps.

This also generates synergy effects. The more employees are informed about events, the more registrations are received. As a result, more people in the team exchange information about the events, which means that more people become aware of them and register. If the events offer added value, such as broadening skills, the improved communication structures also increase productivity in the team, since there are more participants. 

 

Increased employee satisfaction

Improved communication results in higher employee satisfaction. Your team becomes more involved in what’s going on in the company and gains more insights into current events. This also promotes team dynamics, as more employees give feedback or interact with the information being communicated. They actively participate in the process and help shape it.

Digital signage applications also work as signposts for external employees. Large companies in particular benefit from this, because employees find the right direction more quickly. And barriers are also broken down for employees with disabilities, for example, through audio playback of content that they would otherwise not be able to read.  

The combination of digital surveys and interactive signage opens up new ways to expand employee satisfaction, for example via interactive feedback forms. Employees can express their wishes and make suggestions for improvement at any time. Measures are then taken to sustainably improve the well-being of the team. 

 

Digital signage: content ideas for the FRAMR. Modules

  • Information, for example on product and stock levels
  • Current news
  • Presentations  
  • Display calendar and countdown
  • Interactive feedback
  • Signposts for external employees
  • Hints for upcoming events / deadlines

 

Conclusion: A targeted improvement of communication

With the FRAMR. modules, your business is well on its way to improving internal dialog. Digital signage applications do not replace holistically established communication structures, but they complement them. You will reach more employees, the number of participants at events will increase and employee satisfaction will be improved because there is more transparency and a better flow of information.

Digital Signage mit Social Media konfigurieren
Build That Brand! Show your social feeds via FRAMR. Signage 994 537 Sebastian Loos

Build That Brand! Show your social feeds via FRAMR. Signage

Build That Brand! Show your social feeds via FRAMR. Signage

Companies around the world take advantage of the power of social media. According to Hootsuite, increasing brand awareness is one of the most important goals here. So too with the use of digital displays.

The combination of digital signage and social media promises benefits in terms of brand building, communication and engagement. That’s why the FRAMR. team has developed several modules to combine the strengths of both applications.

Embed social media feeds to digital signage

 

In short: What are the benefits of playing out social feeds via digital signage? 

Integrating social media feeds with digital signage provides real-time interaction, drives audience engagement, strengthens brand presence, and enables the display of customer reviews. This dynamic connection optimizes communication and provides an effective way to combine online and offline presence.

Below, you’ll learn:

  • What benefits the combination of digital signage and social media promises,
  • which modules our team has developed
  • and what content your team can create to promote different goals.

 

The FRAMR social media modules at a glance

HTML plugin for Facebook and Instagram 

Through HTML you can easily display posts from Facebook and Instagram via digital signage. Crossposting is not the only option here, because you can also customize the posts according to your ideas and show them to different target groups. And if you want to change something visually, you can also change text and image separately via the respective modules. 

-> Here you can find instructions to configure Facebook content with FRAMR. Signage. 

You can also easily show tweets via displays to share the latest news or refer to events. Twitter has published a step-by-step guide for embedded posts on its website.

 

TikTok videos

Of course, the fastest growing social media channel can’t be missing here. With TikTok integration, you can reach your target audience in an entertaining way. Especially useful for businesses with a younger target audience. What’s more, the TikTok module enables real-time display updates, so you’re always presented with the latest content. 

 

YouTube

Using a YouTube link, the module uploads a video and plays it as if it was stored locally in the playlist. Especially good for companies that want to present an image film and generally use the strengths of videos

 

How does the integration of the social media modules work?

FRAMR. modules integrate via an intuitive, easy-to-use drag-and-drop system. In the application, you can create and arrange content according to your preferences. Select the module you want and then configure it with the content. Here you can test this process for free. 

-> You want to know ALL the requirements for the successful use of digital signage? Then we recommend our article7 important requirements for the use of digital signage“. 

 

Social media integration: the best content ideas for FRAMR. Signage

  • Informative articles
  • News from the company or the industry
  • Customer ratings and reviews
  • Sweepstakes 
  • Customer stories or success stories 
  • Product demonstrations and tutorials
  • Information about public holidays or vacation
  • User-generated content (e.g., product photos)

 

Digital signage and social media: The advantages at a glance

More reach, more time

Cross-posting saves your company a lot of time in content creation. For example, if your team has created a Facebook post, it can be shared simultaneously on FRAMR. Signage. As a result, your posts also generate more reach. 

Also consider this benefit in terms of digital signage’s location independence. Your posts will not only be seen in-house, but also outside at different times of the day via outdoor steles. This also creates touch points with people who have never had anything to do with your company. 

 

Increase transparency

In a survey, 74% of employees say they don’t hear news from the company because internal communications are not good enough. The combination of digital signage and social media effectively addresses this issue.

Digital signage applications are a great way to improve employee communication – screens catch the eye quickly and visual elements are better remembered. This is also where social media’s strengths come into play, as a post typically includes an image or video. Recent news communicated via social media can also be shared easily via displays, allowing all employees to see it. 

There are also advantages in customer communications in terms of transparency. In certain industries, there is a certain dependency on information regarding vacation planning, for example, in order to get an appointment at the doctor or at the car repair shop. Digital signage can be used to inform patients or customers in good time about a company vacation or the team’s absence in general. 

Here, your team can also announce periods with expected increased utilization. An example of this is auto repair shops that expect increased utilization in March/April and October/November due to tire changes. By giving advance notice, appointments can be better coordinated.

 

Authenticity and social proof

With the social media integration, it is possible to share customer reviews. This facilitates the marketing of your products or services, plus it eases the decision-making process of potential customers because the feedback answers remaining questions and positively influences the perception of the brand. 

Social media posts about teamwork or a behind-the-scenes look at your business makes it more reachable. It comes across as more down-to-earth, more likable and therefore more likely to be perceived as a brand. This also overcomes inhibitions of potential customers, business partners and applicants. 

 

Engagement and interaction

Through posts, the target group engages more with your social media profiles and opens up new touch points within the customer journey, for example by following your profiles. This promotes customer loyalty and possibly increases revenue per customer. 

But there are also multiplier effects, because new followers increase reach and engagement rates. This sends positive signals to social media algorithms, causing more people to see your profiles. In addition, an increasing number of followers improves the external perception and makes your company appear more attractive – be it to customers, business partners or applicants. 

Interaction by visitors or customers is particularly interesting in connection with sweepstakes. Few people will interact with digital signage through informative posts, but sweepstakes increase the number of participants. The applications create an innovative, modern customer experience – plus your business generates more leads and increases the engagement rates. 

-> Leads and engagement rates are not the only relevant metrics, however. In our article 5 important KPIs for measuring the success of digital signage, we list the relevant measures of success.

 

Branding

The interaction of digital signage and social media promotes brand building. Corporate identity posts leave a good overall impression and digital signage displays enhance a modern brand image. Through strong messages, your company positions itself additionally and stays in the minds of the target group.

 

Conclusion

The combination of digital signage and social media combines two essential components for a modern brand image. Whether it’s higher engagement, brand building or more transparency in communication – your company benefits in many ways from the FRAMR. Modules. 

Here, you can post from the most popular social media channels, i.e. Facebook, Instagram, TikTok and YouTube. However, you don’t have to adopt the posts one-to-one, but you can customize them with the different modules. 

Digital Posters
Digital posters: advertising that remains in people’s minds 1024 576 Sebastian Loos

Digital posters: advertising that remains in people’s minds

DIGITAL POSTERS: ADVERTISING THAT REMAINS IN PEOPLE’S MINDS

Digital billboards take your marketing to the next level. From discreet advertising to fancy eye-catchers, digital signage displays grab every eye. Dive into the world of diverse design possibilities and convince your target group with appealing advertising. 

In the following we present the advantages of digital posters, we also show examples of our customers and go into detail about the different areas of application. 

 

The advantages of digital posters

  • Modern brand image
  • Flexible customization 
  • Design options
  • Improved customer communication
  • Cost savings
  • Sustainability
  • More attention from your target audience

 

Modern brand image

Old-fashioned posters and customer stoppers are a thing of the past. Digital posters showcase your company perfectly and emphasize its modern image. Compared to classic print designs, digital posters stay in the minds of your target group better and fit harmoniously into the corporate identity of your company.

 

Flexible customization

The next advertising campaign is coming up and you don’t want to waste any time? No problem with digital posters! Create or change designs in real time and present them in different variants. Your company saves the time needed for a new print design and can go through different test phases in advertising. In other words, if you realize that a particular ad isn’t working, you can easily adjust it – you can’t do that with print without incurring additional costs. 

 

Design options

Images, videos, RSS feeds, social media feeds, TikTok videos and more. The design options with digital signage will wow your target audience! The countdown module creates excitement and audio streams allow you to speak directly to them. With color diversity, you can create designs in your corporate identity or even try something new.

 

Improved customer communication

With digital posters, your company establishes efficient communication structures. Offers and novelties are presented “on-point” and are more effective overall. As a result, it is also easier to present products with stunning advertising messages (see the penultimate image in the “Examples from our customers” section).

 

Cost savings

An investment in digital posters promises you financial benefits in the long run. Print designs create new costs with each job, which are a permanent burden on businesses. Digital posters help with cost savings in that anyone on the team can easily make changes to the design. It is also possible for several people to interact with the software at the same time. 

 

Sustainability

Digital posters are made for continuous operation. High-quality displays in particular will last for years if properly maintained. Compared to posters, flyers or other print advertising, there is no paper waste. FRAMR. solutions are also energy-saving and therefore environmentally friendly. 

However, this comparison does not yet include the logistical effort involved in sending out printed media. Each package delivery causes an average of 600 grams of CO2 emissions. For digital signage applications, this consumption occurs only once, namely at the time of purchase. 

 

More attention from your target group

Digital posters catch the eye more quickly because they are visually more appealing and usually also larger than print advertising. As a result, your company gains more attention, which in turn promises advantages in the acquisition of new customers. 

 

The different design options at a glance

Digital signage solutions from FRAMR. offer you a wide range of design options for digital posters. We present you our best design options:

✓ Images
✓ Videos
✓ Individual layouts
✓ Text 
✓ Various colors
✓ Audio
✓ Embedded playlists
✓ Social media (e.g., Facebook and TikTok)
✓ Calendar
✓ Countdown
✓ PDF
✓ RSS feeds
✓ Websites

The design options are flexible to implement. You can try different approaches to create digital posters. Feel free to try it out and use the free trial version of FRAMR. 

 

Digital posters: Examples from our customers

Take a look at our showroom. This will give you more insight into the practical implementation of digital posters. 

Conclusion

Digital posters leave a lasting impression on your target audience and promise competitive advantages. With different design options, you’re flexible and create digital posters the way you want.

FRAMR: The innovative solution for your business

As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image. 

Your advantages with FRAMR:

✔ Years of experience
✔ Highest safety standards
✔ Innovative technology that promises quality
✔ GDPR compliant solutions
✔ Cost transparency
✔ Great service
✔ User-friendly applications

Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization. 

What are use cases? Definition and examples 994 537 Christian

What are use cases? Definition and examples

WHAT ARE USE CASES?

DEFINITION & EXAMPLES

Below you will learn everything you need to know about use cases. Definition, advantages, examples and more.

In this article:

  1. Uses cases Definition
  2. What are the benefits of use cases?
  3. How to write use cases?
  4. Important questions for formulation
  5. These are the advantages
  6. Use cases in practice
  7. Examples
  8. Use Case vs. User Story: What’ the difference? 
  9. Conclusion

 

In a nutshell:

  • Use cases are application scenarios which describe the externally visible behavior of a system from the user’s perspective.
  • There are two known approaches for use case scenarios.
  • The goals of use cases should be specified as good as possible.

 

Use Cases: Build the fundament for your product- or business development

What must a system do? This is a question that keeps many companies busy when developing new products or ideas. The integration of new systems, participants and system borders provide a good overview in the stage of development, even for systems with more complex requirements. This ultimately ensures that there are no unexpected hurdles or even serious errors when using an application.

Discribtion of a use-case

Use cases: Beneficial for a variety of systems | source: canva.com

The opportunities to perform use cases are different but many like to use diagrams because they give a good overview. Other than that, diagrams come with the advantage to give visual insights of details and relevant requirements. That results in the perfect fundament for development of your products or business models. Before that, it’s important to know what use cases are and which benefits businesses have, how the requirements are defined and what use cases look like in practice.

 

Use cases Meaning

Use cases describe the documentation of system functions. It doesn’t matter if the system exists or if it’s still in the stage of planning, because regardless of this, the goal is pursued to describe the externally visible behavior of the system from the user’s perspective.

Users don’t necessarily need to be real persons, even systems and roles can be participants for use cases. These participants interact with a system to reach a pre-defined goal. The process is carried out according to a defined sequence, taking into account alternative sequences.

Originally, use cases were often applied in software development. As the requirements of processes within a system increased regardless of the industry, use cases are applicable in many different areas.

 

What are business use cases?

Business use cases are a specified variety of classic application cases and describe the interaction with business processes or business units. Stakeholders define goals and business use cases help to understand these goals and to elaborate them. One concrete difference between classic application cases and business use cases is the duration – system use cases are normally completed within a short period of time whereas business use cases take between several weeks or even months.

 

What are the benefits of use cases?

Use cases always pursue a goal, mostly the optimization of existing systems. That comes with the danger that the use case might end up in failure or even demolition. The interaction between participant and system pursues the goal to consider all eventualities and possible scenarios within a system in order to determine the necessary requirements. These scenarios aren’t always defined precisely which often leads to interruptions during the stage of testing. That causes higher costs through which use cases are interrupted or only partly completed. Basically, the benefit is to optimize systems from a participant’s point of view but a pre-defined goal isn’t always reachable because a few of the tested scenarios end with the result that not all requirements are fulfilled.

Man stands in front of a visualized business strategy

Use cases: An important part of working strategies for systems of all kinds | source: canva.com

 

How to write use cases?

The original use case concept of Ivar Jacobson, which he created in 1987, can be divided in two different approaches.

The first approach is use case specification, which includes natural language information, so-called “narratives”. This information is written as a textual example and includes the following elements:

  • Name of the use case
  • Participants
  • Trigger event
  • Description of process
  • Detailed description of the single steps
  • Description of alternative processes
  • Conditions, that are relevant before and after the use case
  • Presentation of hurdles and possible mistakes

The second approach is the use case diagram. This approach is systematically the same but diagrams are easier to understand because of visualization. Another difference to use case specification is that descriptions aren’t only related to procedures but to connections between the quantity of use cases and involved participants.

The choice doesn’t have to be either specification or diagrams. Both methods and their approaches complement each other in the use case process and in combination they provide exact evaluation of goals to determine the requirements of a system.

Ready for take off?

Are you looking for an efficient way to improve communication in your company? Then only with the innovative digital signage software by FRAMR! Try it for FREE.

Important questions for formulation

To write a use case properly, you can use specific questions to create the process as effective as possible in order to reach the desired goal.

The following 10 questions help you to create use cases

  • Which participants use the system and what are their goals?
  • How complex are the requirements with which the participants have to deal?
  • Which goal must be achieved?
  • How often is the use case performed?
  • What are the requirements the use case has to fulfill?
  • What are the requirements for a successful execution?
  • Which scenarios are possible and what do alternative scenarios look like?
  • What are the possible mistakes of every step of the application case?
  • What are the different steps a participant has to go through?
  • What are the reactions of a system to the interactions of a participant?

 

What are the advantages of use cases?

First of all, use cases provide clarity. The interaction between participant and system ensures that the system behavior is communicated understandable for users and that the requirements of a system with relations are clear. Use cases are easy to create and understandable for all involved participants. That provides businesses with more flexibility in defining system goals and the following execution.

The good overview also grants insights into details, for example information about a use case or a system. These insights give participants a better orientation through which the requirements are better defined.

The interaction between specification and diagram also allows a transparent mediation of details, which, thanks to visualization, are easy to understand.

 

Are there also disadvantages?

Depending on the prerequisites and requirements, there are also disadvantages with use cases. The focus of use cases is on the main functionality, therefore details are neglected and unexpected scenarios remain overlooked.

Another disadvantage is the complex, partly statistical nature of use cases. The number of use cases and their interactions increase rapidly, making management difficult. It is further complicated by the fact that use cases do not capture all changes.

 

Use cases in practice

Relations, systems, participants – at first glance, use cases sound very theoretical. Asking for a more practical approach is therefore quite justified here. Principally, use cases always have a practical component because the objective provides for testing functions within a system. Application examples range from using a coffee machine up to software testing, which is why systematic functions fulfill all the requirements for a use case. Your take-away for the practical use is: Use cases always pursue a specific goal which tests the relation between system and participant. As soon as the requirements, so participant and system, are given, a use case is possible.

 

Use Case examples

To give you better insights into the practical side of use cases, we will take a closer look at an example for using a digital signage menu to complete an order in a restaurant.

Name of the use case: Using a digital signage menu in a restaurant and ordering food with it.

Participants: Two test subjects. One regularly goes out to eat at a restaurant, the other one for the first time.

Trigger Event: The digital signage menu is probably not intuitive enough.

Short description: Two participants test the functions of a digital signage menu, of which the operation probably has a mistake or is not intuitive enough.

Description of the single steps: The participant goes to the menu / hardware. He operates the hardware with his fingers and selects the dishes of choice. He reaches the checkout area via a field. He completes the order and pays.  The participant is assigned an order number.

Description of alternative steps: The participant accidentally chooses the wrong meal and has to go back to the start. He wants to leave the checkout area to expand his order.

Pre- and post-conditions: It should be possible to easily and intuitively place an order.

System boundary and mistakes: Touchscreen won’t accept the input correctly.

That was more of a simplified example but that doesn’t matter. With this example you should develop a feeling how use cases work in a practical manner and especially how they work. Particularly complex applications require a detailed description with many participants and pre-defined alternative scenarios.

Try it yourself: Think of a scenario that suits your business and write it down on paper! You will be surprised which alternatives you can think of and how precisely such a process can be described.

 

Use Case vs. User Story: What’s the difference?

Use cases and user stories are two different techniques used in software development to describe requirements and functionalities. Both techniques aim at understanding the needs of users and planning the development of software products.

The differences are based on four levels:

  • Abstraction level: Use cases describe the interaction between users and systems over several steps and scenarios. User stories, on the other hand, are less abstract and focus on a specific user requirement.
  • Structure: Use Cases are well structured with a description, precondition, trigger, main flow, and alternative flows. User stories, on the other hand, are less structured and are often written according to the format “As a [user], I want [feature] so that [benefit].
  • Details: Use Cases are very detailed and usually include multiple scenarios. User Stories are less detailed so they remain more adaptable.
  • Use in agile development: Use cases tend to be used less in agile development methods such as Scrum. They are too extensive for this. User stories, on the other hand, are used more frequently because they are flexible and can be easily implemented in short development cycles.

 

Final advice for usage

Planning and transparency are important for successful use cases. Provide the involved participants with all the relevant information and involve as many employees as possible. But more employees also means that processes become more complex. However, the results promise a more detailed description of requirements.

Take the perspective of the participants and what goals they pursue. Through that, you will recognize the relation between the involved participants and the system. Furthermore it is important to define the pre- and post-conditions. Here is to be defined exactly, which requirements need to be fulfilled at the beginning and at the end.

The more precisely the working processes are defined, the better. It is not recommended to use automated or standardized processes because they don’t ensure an individual judgment of requirements.

 

Conclusion

Use cases offer a good opportunity to define systems and their functionality and to understand them better. The complex requirements come with danger of failures or unexpected obstacles but with the help of use cases it is possible to foresee these eventualities, test them and optimize the involved processes. Especially the optimization of business processes comes with advantages because companies can consider the wishes and goals of stakeholders more precisely.

Contact us

 

    Digital Signage für die Personalbeschaffung
    Digital signage for recruitment and employee retention 1024 576 Sebastian Loos

    Digital signage for recruitment and employee retention

    Digital signage for recruitment and employee retention

    Digital signage for recruiting

    Talent is highly competitive on the job market. In the wake of the skills shortage, companies are pulling out all the stops to position themselves as the best employer. Traditional recruiting methods such as newspaper advertisements are becoming less important in this respect, with companies instead taking advantage of e-recruiting and social media for better measurement and efficient usage of ressources. 

    Being where the young talent is – a tried and tested means of recruitment. But young people are not only on social media, they are also on the move a lot. And this is where the strengths of outdoor digital signage come into play.

    Digital outdoor screens attract attention. The combination of modern branding, visually appealing advertising messages and eye-catching technology gives your company an advantage in the competition for talent.

    Summary: The advantages of digital signage over traditional recruiting measures

    Digital signage enables cost-effective and dynamic communication of job advertisements, videos and interactive content. Your company reaches more potential applicants and promotes the brand image more efficiently compared to traditional recruiting.

     

    Recruiting marketing with a decisive impact

    Communicate job advertisements with concise advertising messages and target potential applicants. Outdoor displays and digital out-of-home solutions offer attractive insights into your company and its work culture. With the wide range of design options, you can also create videos and images to highlight career opportunities.

    Ideas for approaching potential applicants:
    ✔ Benefits of your company
    ✔ Insights into the corporate and work culture
    ✔ Show career opportunities
    ✔ Information on the application process
    ✔ Show reviews from portals or employees

    With digital signage, applications have never been so easy and straightforward. Interested parties can use QR codes to apply for a job directly from their smartphone or save the job offer. This also increases the number of applications because interested parties can interact directly with the job advertisement.

    Modern branding appeals to young people

    Let’s be honest, when was the last time you read the job advertisements in the newspaper? It’s probably been a while. No wonder, because a short text on paper doesn’t leave a lasting impression. But the visual properties of digital signage are completely different. Dynamic content and high-resolution displays are well received by applicants and underline a modern brand image.

     

    Lower costs, more applicants

    Digital signage advertising enables greater reach than traditional recruiting measures. In addition, your company reduces the costs for posters, flyers or advertisements.

    With FRAMR. Signage, you can adapt and flexibly change content in real time. The scope for test phases is greater and you develop a better feel for the wishes of your target audience. There are also no additional costs compared to print advertising. So feel free to try things out and communicate different messages to appeal to applicants.

    Digital signage also reduces recruiting costs. Content creation takes less time than distributing flyers or contacting newspapers or magazines. Although recruitment is not possible exclusively via digital signage, a targeted approach to applicants via displays has efficiency advantages and complements measures such as participation in trade fairs or print advertising.

     

    Advertising for conferences and events

    Open days or public events provide interesting insights into everyday working life and corporate culture. Use digital signage to promote such events and invite interested parties to get to know your company.

    Initial, non-binding points of contact with your company build trust and promote contact between employees and potential applicants. Tours or live presentations provide transparent insights into your company and increase the number of applicants.

    Your company also gains initial impressions of young talent. A lack of applications is not always a challenge, but rather the quality of applicants and high bounce rates in the recruitment process. Through interviews, HR employees gain initial impressions of whether applicants are a good fit for the company and what young talents want from an employer.

    The mutual exchange also speeds up the application process. If both sides get on well with each other, the decision time for applicants is shortened. This not only improves recruitment rates, but also makes processes more efficient.

     

    Reduce fluctuation rates through internal job postings

    The labor market is becoming increasingly dynamic. Due to the shortage of skilled workers, companies are trying to retain their employees with various benefits. Often, however, changing jobs within the company is also an effective way of retaining employees.

    Digital signage displays quickly catch the eye, which is why they are a target-oriented medium for employee communication. You can use this to show internal job advertisements and increase the applicant rate. Fluctuation rates are reduced and skills remain in the team.

     

    A good first impression

    The strengths of digital signage are not limited to job advertisements or attracting more talent. Displays in waiting rooms or offices also make a good impression in job interviews. Ideally, your company should combine the strengths of indoor and outdoor displays to improve its brand presence and communication across the board. Greater transparency and an attractive brand image will be remembered, making your company more interesting for applicants.

    FAQ

    Finally, we answer frequently asked questions about digital signage software.

    The prices for digital signage vary and depend on the individual area of application. FRAMR. Signage solutions start from €459 – player + annual subscription. Click here and find out more about our prices, subscription models and additional services.

    The design options of digital signage range from pictures and videos to audio, social media, RSS-feeds, weather information, PDFs and YouTube. Here you can find an exact listing of the FRAMR design options. 

    During development our team has considered highest quality standards and therefore promises a safe software which is protected from external influences. In our article “digital signage safety” we dive further into this topic.

    Feel free to check out our showroom to get a first impression of the practical execution of digital signage applications. 

    In summary, digital signage is suitable as an advertising and presentation medium as well as a source of information. But this does not describe in detail how your business can benefit from the applications. For this purpose, we have written an article on digital signage applications.

    Digital signage is a modern technology with moderate power consumption. The products are durable and the production costs are low. Read our article “Green Signage” to learn more.

    For the successful use of digital signage, it is important to know your individual goals. You should also look at the possibilities for use and design. Find out more here.

    Contact us

     

      Digital Signage Terminal in der Pluscity
      Measuring the success of digital signage: 5 important KPIs 1024 1024 Sebastian Loos

      Measuring the success of digital signage: 5 important KPIs

      Measuring the success of digital signage: 5 important KPIs

      More and more businesses are taking advantage of the strengths of digital signage solutions and their various application possibilities. Whether advertising, employee communication or representation of a modern brand image, digital signage promises a wide range of benefits. But how do you ensure that an investment in digital signage promises the desired success? For this purpose, relevant KPIs are used to measure success. 

      Measuring the success of digital signage applications is an important step in evaluating and optimizing effectiveness. This gives companies more transparency with regard to the return on investment and allows them to initiate measures to optimize the way they address their target groups. 

      Below we list the most important KPIs for measuring success. You will gain insights into relevant key performance indicators and best practices for their optimization. In this way, your company can ensure targeted use and make communication processes more efficient. 

       

      The 5 most important KPIs for measuring the success of digital signage solutions

      Surveys and feedback

      Interactive signage displays enable dialogue with target audiences, employees and customers. For example, it is possible for people to take part in digital surveys or provide anonymous feedback. 

      Your company will gain two important insights from this. First, how many people are interacting with digital signage. If the number of participants is not right, displays are not placed conspicuously enough or the messages are not communicated clearly.

      Second, you gain insights into customer behavior and employee satisfaction. Through feedback and surveys, your company can identify areas for improvement as well as new ways to motivate the team and increase customer satisfaction. 

       

      Visitor count

      With monitoring and sensor-based technology, your busisness collects important data about visitor behavior. Taking into account data protection aspects, integrated cameras count all visitors who become aware of digital signage applications. This gives your company more insight into the potential reach of advertising measures.

      If your advertising campaigns are not getting enough attention, you need to optimize your targeting. Alternatively, your team needs to try different designs and messages to generate more curiosity. 

       

      Conversions and leads

      With digital signage, there is an opportunity to track leads and conversions. For example, prospects can register for events or enter sweepstakes. Appointments can also be made. 

      If the number of participants is too low, your company can identify unused potential for improvement and can optimize existing messages and campaigns. Combined with the visitor count, your company can also collect an approximate value that puts reach and leads in relation to each other. 

       

      Applications

      Digital signage opens up new opportunities in recruiting. Advertising-messages position your company as an attractive employer, and digital out-of-home solutions generate more reach. With the right approach, this also results in more applications. 

      Ideally, HR will inquire about how applicants learned about your company. This gives your team measurable insights into the success of digital signage applications for recruiting. 

      If the HR department does not receive applications through digital signage, the approach must be optimized or other incentives must be set. Test different variants of recruitment advertising and draw a conclusion after a few trial phases. 

       

      Efficiency of processes

      In itself, this is not a KPI, but it is nevertheless a relevant measure of success for evaluating the use of digital signage. After all, digitized processes save time and reduce the workload on staff.

      Signposts mean that fewer guests/visitors need the help of staff, and in the transport sector, too, this results in fewer queries regarding logistics in warehouses. The intuitive features of interactive displays ensure that your target group navigates and organizes itself independently. Especially at events and in retail there are advantages. 

      Cost savings are also an important aspect. With digital signage applications, your company saves on printing costs that would otherwise be incurred for classic advertising methods. In addition, you can adapt content in real time and to changing conditions – this means that messages are targeted to different audiences and addressed effectively. This reduces wastage and increases the revenue generated. 

      Social aspects, more on that in a moment, are also partially measurable. Green Signage saves electricity and energy costs and also reduces the amount of paper used in the company. This not only has economic advantages, but also improves the environmental balance. 

      Another way to increase efficiency through digital signage is the perceived waiting time through information for patients or visitors. Videos or attractively presented content create the impression that waiting times are shortened. This improves customer satisfaction. 

       

      Not every goal is measurable

      KPIs support process optimization and provide insights into the success of your measures. Based on the mentioned KPIs, customer satisfaction improves and your company generates more leads. But not all areas of application or goals are measurable. 

      Many companies use digital signage to modernize their brand image. Examples include digital menus in restaurants or digital price tags in stores. Companies use them to aim for more sales and new customers, but measuring success is only possible to a limited extent. 

      The goal of many businesses is to improve their brand image and thus gain an advantage over customers and competitors. Measurability plays a subordinate role here. The main thing is to observe customer growth. 

      Social goals are also difficult to measure. Accessibility is becoming increasingly relevant and digital signage applications offer good solutions for this. These include voice over, Braille readers, high-contrast user interfaces and the display of content in simple language. Although companies also pursue economic interests to expand their target groups, the focus is on inclusion and social aspects. 

       

      Success measurement is a long-term process

      When measuring success, it is important to ensure that processes are permanently optimized. Especially the use as a billboard needs several test phases in the beginning to ensure the right targeting. 

      However, it does not stop with the subsequent improvements. In order to exploit the potential of digital signage, regular test phases are necessary to optimize and maximize the success of campaigns. 

       

      Conclusion

      Digital signage is more than a medium for enhancing a company’s image. With the right approach, you can evaluate existing processes using measurable KPIs and make them more cost-effective. This also opens up new possibilities for addressing target groups.

       

      Digital Signage PlusCity
      The right choice of location for digital signage applications 1024 768 Sebastian Loos

      The right choice of location for digital signage applications

      The right choice of location for digital signage applications

      Statistics show that target groups forget 89 percent of advertising. The reasons range from uncreative advertising messages to incorrectly selected advertising platforms. In the case of digital signage, there is an additional aspect, namely poorly positioned displays.

      As a provider and developer of digital signage software, we know the requirements for successful use and can look back on years of experience in advising on the requirements. This article not only supports your marketing, but also helps you in general with the choice of location for digital signage – regardless of the area of application.

      Tips for the right choice of location

      There is no general answer to the question of the best location for digital signage displays. Every company is different and has an individual setup as well as goals that determine the area of use. Our tips below are aimed broadly at all businesses and take into account different usage scenarios:

      • Place displays in a highly visible location. Ideally, they should catch the eye without being obtrusive.
      • Displays should be at eye level so they are easily accessible.
      • When choosing a location, consider the message your company is communicating. 
      • Displays with important information should be placed higher so they catch the eye better. This includes directional signs, class schedules or event information. 
      • For some industries, a digital signage extension to voice output is appropriate to communicate across multiple levels. 
      • Also consider spacing so that digital signage applications fit into the overall appealing look of your business.
      • Don’t just think about marketing-related aspects. Without power, even the best location has no value. Ambient noise also leaves a bad impression. 
      • Avoid locations that are hard to reach and don’t attract attention.
      • Consider the lighting conditions at the location. Too much sunlight or darkness will affect screen visibility. 
      • For outdoor steles: Compare rental costs for different locations and make sure displays are protected from vandalism and environmental damage. 
      • Pay attention to accessibility so that people with disabilities can access info terminals as well.

       

      Suitable locations for different areas of application

      The choice of location for digital signage applications also depends on the area of application. This does not mean the industry of your company, but the purpose and the benefit for your target group. 

      Ideally, signposts and information terminals should be located at central points that are easy to reach. At a trade fair, for example, it is of no value to visitors if info terminals are placed in lobbies. The search for a hall often begins at the entrance. 

      In addition, possible space problems must also be taken into account – in concert halls, stadiums or at trade fairs, visitors are not helped if info terminals are placed in a poorly accessible location or in locations with little room to move. Accessibility must also be taken into account here, so that wheelchair users, for example, can access the info terminals. 

      Info panels should also be placed in easily accessible locations. To ensure a smooth exchange of information, we recommend locations with long dwell times or central points (e.g. entrances). Depending on the location, it may be a good idea to place displays higher up so that they are easily accessible and visible from a distance, even with large crowds. Once again, pay attention to our previously mentioned tips regarding lighting conditions and power supply.

      Digital Signage at Palfinger
      Welcome area with info terminal at Palfinger 

       

      With advertising, you are more flexible with the choice of location. It should catch the eye, but it doesn’t have as big an impact on the visitor experience as info terminals. Shop windows or digital customer stoppers in front of the store are very well suited to showcase products or offers. But a stele also catches the eye well at the entrance and has strategic advantages when presenting current offers. 

      When choosing outdoor steles, it is more important to consider the cost factor and that displays are safe from environmental influences. However, you can get creative with displays outside your business premises, as the image below shows: 

      Digital Signage Advertising

       

      Digital price boards or menus are best placed behind the counter or checkout area. Not only will they catch the eye quickly, but they will also enhance the appearance of your store. Price boards or digital menus should be placed a little higher so that they are clearly visible to visitors. 

      Digital Signage in a cinema
      Digital signage at the cash desk of the Hollywood Megaplex Linz

       

      The right amount of displays

      Apart from the choice of location, the quantity of displays also plays an important role. A large company needs more displays than a five-man operation. It also depends on what kind of content is being shown. For example, our customer “Machsport” has several displays in the store:

      In this case, it makes sense to set up several displays next to each other. The same applies to digital signage applications for gastronomy that are often used as menu. 

      Digital Signage Pizzetti take-away

      However, if your team is planning to use digital signage for patient information in a doctor’s office, for example, one display per room is sufficient. Ultimately, however, it depends on the individual requirements and the goals of your company. 

      The choice of location is one of many criteria for using digital signage efficiently. In our article “7 important requirements for the use of digital signage“, we summarize the most important prerequisites for using the applications in a target-oriented manner. 

       

      The form and application scenarios are also crucial

      When choosing a location, also consider the flexible application options. Maybe your company plans to use digital signage as employee information, but you can also use the applications for future advertising campaigns. Therefore, we recommend having a look at different usage scenarios and plan accordingly with multiple locations or multiple displays. 

      In addition, we also recommend the purchase of different displays. You are flexible in adapting different content formats with digital signage, but depending on the goal and use, different display sizes are suitable. For example, if you are the owner of a clothing store, we recommend displays for your shop window and digital customer stoppers for the entrance area.