Digital Signage Terminal in der Pluscity
Measuring the success of digital signage: 5 important KPIs 1024 1024 Sebastian Loos

Measuring the success of digital signage: 5 important KPIs

Measuring the success of digital signage: 5 important KPIs

More and more businesses are taking advantage of the strengths of digital signage solutions and their various application possibilities. Whether advertising, employee communication or representation of a modern brand image, digital signage promises a wide range of benefits. But how do you ensure that an investment in digital signage promises the desired success? For this purpose, relevant KPIs are used to measure success. 

Measuring the success of digital signage applications is an important step in evaluating and optimizing effectiveness. This gives companies more transparency with regard to the return on investment and allows them to initiate measures to optimize the way they address their target groups. 

Below we list the most important KPIs for measuring success. You will gain insights into relevant key performance indicators and best practices for their optimization. In this way, your company can ensure targeted use and make communication processes more efficient. 


The 5 most important KPIs for measuring the success of digital signage solutions

Surveys and feedback

Interactive signage displays enable dialogue with target audiences, employees and customers. For example, it is possible for people to take part in digital surveys or provide anonymous feedback. 

Your company will gain two important insights from this. First, how many people are interacting with digital signage. If the number of participants is not right, displays are not placed conspicuously enough or the messages are not communicated clearly.

Second, you gain insights into customer behavior and employee satisfaction. Through feedback and surveys, your company can identify areas for improvement as well as new ways to motivate the team and increase customer satisfaction. 


Visitor count

With monitoring and sensor-based technology, your busisness collects important data about visitor behavior. Taking into account data protection aspects, integrated cameras count all visitors who become aware of digital signage applications. This gives your company more insight into the potential reach of advertising measures.

If your advertising campaigns are not getting enough attention, you need to optimize your targeting. Alternatively, your team needs to try different designs and messages to generate more curiosity. 


Conversions and leads

With digital signage, there is an opportunity to track leads and conversions. For example, prospects can register for events or enter sweepstakes. Appointments can also be made. 

If the number of participants is too low, your company can identify unused potential for improvement and can optimize existing messages and campaigns. Combined with the visitor count, your company can also collect an approximate value that puts reach and leads in relation to each other. 



Digital signage opens up new opportunities in recruiting. Advertising-messages position your company as an attractive employer, and digital out-of-home solutions generate more reach. With the right approach, this also results in more applications. 

Ideally, HR will inquire about how applicants learned about your company. This gives your team measurable insights into the success of digital signage applications for recruiting. 

If the HR department does not receive applications through digital signage, the approach must be optimized or other incentives must be set. Test different variants of recruitment advertising and draw a conclusion after a few trial phases. 


Efficiency of processes

In itself, this is not a KPI, but it is nevertheless a relevant measure of success for evaluating the use of digital signage. After all, digitized processes save time and reduce the workload on staff.

Signposts mean that fewer guests/visitors need the help of staff, and in the transport sector, too, this results in fewer queries regarding logistics in warehouses. The intuitive features of interactive displays ensure that your target group navigates and organizes itself independently. Especially at events and in retail there are advantages. 

Cost savings are also an important aspect. With digital signage applications, your company saves on printing costs that would otherwise be incurred for classic advertising methods. In addition, you can adapt content in real time and to changing conditions – this means that messages are targeted to different audiences and addressed effectively. This reduces wastage and increases the revenue generated. 

Social aspects, more on that in a moment, are also partially measurable. Green Signage saves electricity and energy costs and also reduces the amount of paper used in the company. This not only has economic advantages, but also improves the environmental balance. 

Another way to increase efficiency through digital signage is the perceived waiting time through information for patients or visitors. Videos or attractively presented content create the impression that waiting times are shortened. This improves customer satisfaction. 


Not every goal is measurable

KPIs support process optimization and provide insights into the success of your measures. Based on the mentioned KPIs, customer satisfaction improves and your company generates more leads. But not all areas of application or goals are measurable. 

Many companies use digital signage to modernize their brand image. Examples include digital menus in restaurants or digital price tags in stores. Companies use them to aim for more sales and new customers, but measuring success is only possible to a limited extent. 

The goal of many businesses is to improve their brand image and thus gain an advantage over customers and competitors. Measurability plays a subordinate role here. The main thing is to observe customer growth. 

Social goals are also difficult to measure. Accessibility is becoming increasingly relevant and digital signage applications offer good solutions for this. These include voice over, Braille readers, high-contrast user interfaces and the display of content in simple language. Although companies also pursue economic interests to expand their target groups, the focus is on inclusion and social aspects. 


Success measurement is a long-term process

When measuring success, it is important to ensure that processes are permanently optimized. Especially the use as a billboard needs several test phases in the beginning to ensure the right targeting. 

However, it does not stop with the subsequent improvements. In order to exploit the potential of digital signage, regular test phases are necessary to optimize and maximize the success of campaigns. 



Digital signage is more than a medium for enhancing a company’s image. With the right approach, you can evaluate existing processes using measurable KPIs and make them more cost-effective. This also opens up new possibilities for addressing target groups.


Digital Signage PlusCity
The right choice of location for digital signage applications 1024 768 Sebastian Loos

The right choice of location for digital signage applications

The right choice of location for digital signage applications

Target groups forget 89 percent of advertising, according to 2020 statistics. The reasons range from uncreative advertising messages to the wrongly chosen advertising platforms. In the case of digital signage, there is another relevant aspect, namely poorly placed displays. 

The right choice of location is a success criterion for the use of digital signage. Showing appealing advertising messages and taking into account the wishes of the target group are the key traits of successful marketing – but what’s the point if no one sees the advertising?

But don’t worry, we’ll prepare you perfectly! As a provider and developer of digital signage software, we know the requirements for successful use and look back on years of experience in consulting regarding the requirements. This article will not only support your marketing, but will generally help you with the site selection of digital signage – regardless of the area of use. 


Tips for the right choice of location

There is no general answer to the question of the best location for digital signage displays. Every company is different and has an individual setup as well as goals that determine the area of use. Our tips below are aimed broadly at all businesses and take into account different usage scenarios:

  • Place displays in a highly visible location. Ideally, they should catch the eye without being obtrusive.
  • Displays should be at eye level so they are easily accessible.
  • When choosing a location, consider the message your company is communicating. 
  • Displays with important information should be placed higher so they catch the eye better. This includes directional signs, class schedules or event information. 
  • For some industries, a digital signage extension to voice output is appropriate to communicate across multiple levels. 
  • Also consider spacing so that digital signage applications fit into the overall appealing look of your business.
  • Don’t just think about marketing-related aspects. Without power, even the best location has no value. Ambient noise also leaves a bad impression. 
  • Avoid locations that are hard to reach and don’t attract attention.
  • Consider the lighting conditions at the location. Too much sunlight or darkness will affect screen visibility. 
  • For outdoor steles: Compare rental costs for different locations and make sure displays are protected from vandalism and environmental damage. 
  • Pay attention to accessibility so that people with disabilities can access info terminals as well.


Suitable locations for different areas of application

The choice of location for digital signage applications also depends on the area of application. This does not mean the industry of your company, but the purpose and the benefit for your target group. 

Ideally, signposts and information terminals should be located at central points that are easy to reach. At a trade fair, for example, it is of no value to visitors if info terminals are placed in lobbies. The search for a hall often begins at the entrance. 

In addition, possible space problems must also be taken into account – in concert halls, stadiums or at trade fairs, visitors are not helped if info terminals are placed in a poorly accessible location or in locations with little room to move. Accessibility must also be taken into account here, so that wheelchair users, for example, can access the info terminals. 

Info panels should also be placed in easily accessible locations. To ensure a smooth exchange of information, we recommend locations with long dwell times or central points (e.g. entrances). Depending on the location, it may be a good idea to place displays higher up so that they are easily accessible and visible from a distance, even with large crowds. Once again, pay attention to our previously mentioned tips regarding lighting conditions and power supply.


Digital Signage at Palfinger
Welcome area with info terminal at Palfinger 


With advertising, you are more flexible with the choice of location. It should catch the eye, but it doesn’t have as big an impact on the visitor experience as info terminals. Shop windows or digital customer stoppers in front of the store are very well suited to showcase products or offers. But a stele also catches the eye well at the entrance and has strategic advantages when presenting current offers. 

When choosing outdoor steles, it is more important to consider the cost factor and that displays are safe from environmental influences. However, you can get creative with displays outside your business premises, as the image below shows: 

Digital Signage Advertising

Digital price boards or menus are best placed behind the counter or checkout area. Not only will they catch the eye quickly, but they will also enhance the appearance of your store. Price boards or digital menus should be placed a little higher so that they are clearly visible to visitors. 


Digital Signage in a cinema
Digital signage at the cash desk of the Hollywood Megaplex Linz


The right amount of displays

Apart from the choice of location, the quantity of displays also plays an important role. A large company needs more displays than a five-man operation. It also depends on what kind of content is being shown. For example, our customer “Machsport” has several displays in the store:

In this case, it makes sense to set up several displays next to each other. The same applies to the hospitality industry, where digital signage applications are used as menus.

Digital Signage Pizzetti take-away

However, if your team is planning to use digital signage for patient information in a doctor’s office, for example, one display per room is sufficient. Ultimately, however, it depends on the individual requirements and the goals of your company. 

The choice of location is one of many criteria for using digital signage efficiently. In our article “7 important requirements for the use of digital signage“, we summarize the most important prerequisites for using the applications in a target-oriented manner. 


The form and application scenarios are also crucial

When choosing a location, also consider the flexible application options. Maybe your company plans to use digital signage as employee information, but you can also use the applications for future advertising campaigns. Therefore, we recommend having a look at different usage scenarios and plan accordingly with multiple locations or multiple displays. 

In addition, we also recommend the purchase of different displays. You are flexible in adapting different content formats with digital signage, but depending on the goal and use, different display sizes are suitable. For example, if you are the owner of a clothing store, we recommend displays for your shop window and digital customer stoppers for the entrance area. 

Depending on the size of your business, interactive displays for customer navigation or digital out of home solutions are also suitable. In our store you will find five different types of displays in various designs – take a look and discover the possibilities for your business.

Eigenschaften benutzerfreundlicher Software
The 7 characteristics of user-friendly software 994 537 Sebastian Loos

The 7 characteristics of user-friendly software


In this article:

  1. User Experience: Get away from complexity!
  2. The characteristics of user-friendly software
  3. Why is user experience important in the software sector?
  4. Digital signage: A great example of intuitive software
  5. UX as a criteria for choosing software
  6. The future development of user experience in the software sector 
  7. Conclusion

Traits of user friendly software


User Experience: Get away from complexity!

Ideally, software optimizes internal processes and increases efficiency – in this respect, the requirements of companies are clearly defined. However, many applications are complex and difficult to use due to the various functions. Therefore, another aspect has gained a lot of relevance, namely user experience. 

Many software applications do not meet the requirements in the area of user experience. They lack flexibility and intuitiveness. To address these challenges, software developers are increasingly paying attention to the user experience. Two aspects are focused on here: Making applications easier to use and that businesses make adjustments on their own. 

In this article, we take a closer look at the relevance of user experience in the software sector. We name key characteristics and what the future development looks like. We also give an example and why companies should also use usability as a decision criteria when choosing software. 


The characteristics of user-friendly software


User-friendly software is self-explanatory and easy to use. Familiarization phases are unavoidable, but should take little time. Core functions quickly catch the eye, and use is without queries to developers or manuals. A clear user interface encourages interaction between people and the application.



Even industry-specific software often fails to meet the diverse needs of companies. Depending on the product or target group, customizable solutions are required. This also plays an important role in terms of design, because every company has a corporate identity. Standardized software does not offer a target-oriented solution here. 



The flexibility of software is based on two characteristics. First, it should be possible for several people to work on an application at the same time. Second, software should ideally be compatible with multiple end devices and operating systems. This facilitates targeted collaboration and the design of efficient processes within the team. 



Software without a support function is often of limited use. In such cases, the only option is to consult with customer service, but this costs time. Developers should provide a help area or FAQ section so that users can overcome challenges on their own. 



Accessibility has become increasingly relevant in recent years.This does not only refer to the use by people with disabilities, because the focus is mainly on situational accessibility. Example: You want to watch a video on the train and have forgotten your headphones.Without subtitles, you can’t understand the content. 

Situational accessibility is relevant in the use of software. Every day, entrepreneurs edit their videos on their tablets or organize their teams on their cell phones. In this respect, it should be possible to use applications in any location and without restriction. 

Accessibility should not be confused with mobility. The latter refers to ensuring that applications function flawlessly on mobile devices. Accessibility concerns unrestricted use in various situations. 



This does not refer to ecological aspects, but to ensuring that software remains up to date in the long term. Depending on the industry, product and target group, requirements change and developers must adapt to changing customer needs. 


Meeting expectations

Usability is not just based on ease of use or that an application works across different devices. Most importantly, software must meet high expectations. The focus is still on the benefits of software, and with that comes certain expectations regarding functionality. Meeting these forms is a core characteristic of user experience. 


Why is user experience important in the software sector?

There are more and more location-independent start-ups or companies that have largely digitized their processes. Therefore, there is a greater dependence on apps and other technical applications. Many companies no longer function at all without software. 

With the current development in the field of AI and the increasing complexity of business ideas, the requirements for software are also increasing. Here, developers are faced with the challenge of meeting customer demands while providing a good user experience.

Software with poor user experience requires a long learning curve with many queries. This is compounded by difficulties in implementation, which slows down processes. Lack of customizability means that software does not provide the desired individual added value. And these difficulties cause additional costs or an increased expenditure of time. 


UX as a criteria for choosing software

The most important decision criteria when choosing a software are costs, efficiency, individual benefits and competitive advantages. One aspect often takes a back seat here, namely the user experience. 

As already mentioned, a poor user experience costs your company resources. In addition, a lack of adaptability can cause difficulties in connection with individual requirements. Such criteria definitely outweigh the economic aspect. While choosing cost-effective software saves more money, hurdles in terms of user experience are more expensive in the long run.


Digital Signage: A great example of intuitive software

User-friendly software is easy to operate and accessible via various end devices. In addition, there is ideally the possibility to make individual adjustments. However, there are other ways to make software more user-friendly – including allowing multiple people to use an application at the same time.

FRAMR’s digital signage software also meets these requirements. During development, our team made sure to combine customer requirements with user experience elements. In addition to ease of use, flexibility and customization, it is also possible for multiple people to use the application at the same time. 

Through an interactive interface, our customers create appealing designs with a manageable amount of work. A wide range of design options enables an individual target group approach in the corporate identity. Digital signage solutions are also industry-independent and can be used via mobile devices. In case of difficulties regarding the application, our support area is at your disposal, which deals with all important questions in detail. In addition, we offer a free trial version to familiarize yourself with the application in advance. Feel free to try it out and see for yourself!


The future development of user experience in the software sector 

The demand for high-quality software is increasing. The primary desire of users is to make applications as simple as possible. At the same time, users want a wide range of functions and individual application options. However, in terms of user experience, the two are only compatible to a limited extent. Sebastian from our marketing team also experiences this on a regular basis. He reports:

As a hobby musician, I use software for various tasks. Creating electronic drums and guitar riffs, cutting audio, creating videos, and so on. I’ve noticed that while there are more and more options and application scenarios, software is becoming more complex at the same time. Hardly any application can be used without a YouTube tutorial. Even a free video editing software with limited functions requires a three-hour training phase. 

One of the biggest challenges in software development is to meet higher demands while at the same time fulfilling user experience requirements. On the one hand, customers want more individuality and functions than with competing products. On the other hand, software is becoming more complex as a result – user-friendly solutions are relevant here. 



Software must meet user experience requirements in order for companies to fully realize efficiency benefits. Digital signage is a good example of this. However, more steps in user-centricity are important to unite advanced functionality and UX. 


Image: ©

Digital out of home
Digital out of Home: Definition, Advantages and Examples 541 961 Sebastian Loos

Digital out of Home: Definition, Advantages and Examples


In this article, we explain what Digital out of Home means and go further into the benefits it offers to businesses.

In this article:

  1. What is Digital out of Home?
  2. Important advantages for companies
  3. Digital out of Home Advertising: The best formats for ads
  4. Digital out of Home examples
  5. FRAMR: Your Software for DOOH Advertising
  6. Conclusion


With Digital out of Home, advertising has changed in recent years. Gone are the days of posters or flyers, companies are increasingly relying on the strengths of digital applications. And for good reason, as they promise some advantages over traditional advertising methods. 

But first things first. You may have noticed that more and more businesses are putting up digital screens. Your eye catches a display with advertising or information in almost every store while shopping in the city. Only one format is less present in comparison, namely digital out of home. 

In this article you will learn everything you need to know about Digital out of Home. We clarify the definition, name advantages and possible areas of application. To sharpen your practical sense, we also show application scenarios for our software. 


What is Digital out of Home?

Digital out of Home describes the use of digital media to communicate advertising messages or information via outdoor displays. The goal is to expand reach, strengthen brand image, and reach more customers.

We encounter out-of-home advertising every day in the form of posters or customer stoppers. For years, however, the trend has been toward digital out of home because companies are becoming aware of the advantages over classic advertising methods. These include flexible customization options, more design options, long-term cost savings and ecological aspects. 

Digital out of Home applications are used in various industries. Among them are healthcare, hospitality, public administration, logistics, tourism and entertainment. And the increase is becoming increasingly apparent: in Germany alone, there are approximately 135,000 displays on 45,000 sites (as of 2022). 


Digital out of Home: Important advantages for companies

Reach building and an improved brand image sound promising, but strictly speaking, billboards also offer these benefits. That’s why we’re taking a closer look at the benefits and why digital out of home is a better choice compared to traditional advertising methods. 



The process leading up to the poster takes a lot of time. In the first step, you need a designer to create a concept and marketing managers to define the actual content. Then the design is printed. These two steps already take a lot of time and cost money. In the last step, however, the poster still has to be installed. The last two steps usually take the longest.

It’s not just a question of the resources used, but of the delay until new advertising campaigns start. In comparison, digital out of home solutions are more efficient because there are no additional costs for the design. The time required is also low, because content changes can be made in real time. 


Competitive advantages

Not many businesses take advantage of the strengths of Digital out of Home solutions. This on the other hand has advantages for your company, because your advertising stands out from the crowd and catches the eye better. These advantages probably won’t last forever as more companies realize the strengths of digital displays. But in 2023, there is still a lot of potential. 

Digital advertising is better remembered and your business has more design options compared to traditional advertising methods. Accordingly, digital screens are a great way to better position yourself in the competitive marketplace. 


More attention

Digital advertising catches the eye better. Displays are more present and moving images or videos arouse our curiosity. So it stands to reason that DOOHM is the better alternative to billboards. In addition, there are advantages in terms of reach building and new customer acquisition. 


New approaches in recruiting

Digital out of Home opens up new ways of recruiting. Your company reaches prospective employees from the surrounding area and addresses them with targeted messages. Your company can position itself as a good employer, which also leaves a good impression on your target group. 


Improved brand image

Modern and appealing advertising improves the brand image of your company. With the various options in content creation, your company presents advertising messages that leave a lasting impression and stay better in the minds of your target audience. 



Did you know that each package delivery emits 600 grams of CO2? An expense that is incurred with every delivery of flyers or posters. Digital out of home solutions are more environmentally friendly in comparison, because changes to content occur digitally and independent of location. 


“Greater” regionality

In the wake of digitalization, the focus is primarily on reaching out to national markets, but that doesn’t benefit every business. However, with digital out-of-home ads, your business can reach more people on a regional level and expand your local customer base. 

In comparison, however, there are not only advantages. There are few public spots for Digital out of Home solutions, on the other hand, providers provide advantageous advertising locations for billboards. Depending on your location, you may have no alternative but to place your displays near your business. This limits your options in terms of expanding reach. However, this depends on the location, because there are many suitable spots for digital out of home solutions, especially in large cities.  


Digital out of Home: The best formats for ads 

There are different formats for digital out of home advertising. Some are more static, others are moving. And as with online advertising, certain formats work better, some worse. 

  • Infoboard: A commonly used format for communicating relevant information to one’s target audience, such as industry-specific news.
  • Digital steles: This format is mainly used in malls to promote products, sweepstakes or events. Companies also use this format at airports, train stations or in the event sector.
  • Digital customer stoppers: The alternative to the classic customer stopper offers an attractive way of addressing buyers for the retail sector. 
  • Digital advertising pillars: A rather unknown format for outdoor advertising. Digital advertising pillars quickly catch the eye and are suitable for ads with concise advertising messages. 
  • LED walls: A popular advertising format at trade shows to showcase new products or advertising messages. Many companies also use LED walls as outdoor stele. 

Which formats work best depends on your company and individual goals. Your target audience also plays an important role. Plan a little more time for test phases in the beginning to find out which formats are suitable.


Digital out of Home examples

Your software for Digital out of Home advertising!

FRAMR. is our answer to everyone who is looking for a high quality software for DOOH advertising. Intuitive, flexible and cloud-based – our software combines entrepreneurial requirements to an all-round carefree package. With the flexible application options and the numerous modules, the software meets high user demands. There are no restrictions in terms of compatibility and cross-advertising is also possible.

FRAMR: The innovative solution for your business

As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image. 

Your advantages with FRAMR:

✔ Years of experience
✔ Highest safety standards
✔ Innovative technology that promises quality
✔ GDPR compliant solutions
✔ Cost transparency
✔ Great service
✔ User-friendly applications

Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization. 


Digital out of Home solutions are a target-oriented advertising format to improve the brand image and to gain more customers. Your company gains competitive advantages because only a few competitors use the strengths of DOOH solutions. You are flexible in content creation, your company’s carbon footprint improves and the entire communication structures become more efficient.

Green Signage
Green signage: technology as a path to more sustainability 512 384 Sebastian Loos

Green signage: technology as a path to more sustainability


We list all the important aspects related to green signage and what companies need to do to use digital signage sustainably.

Green Signage

In the past years, a change in thinking has taken place. Not only in society, but also in entrepreneurship. The importance of social aspects and sustainability has increased significantly. The latter is also becoming increasingly important in technology – it is no longer just about productivity and efficiency, but also about environmental aspects and saving resources.

Digital signage meets these requirements and convinces not only with its technical advantages but also with high environmental standards. In the following, we will look at why digital signage is a target-oriented technology for sustainable work processes and how the decisions of companies and legislators ensure resource-saving implementation.  


How sustainable is digital signage? 

First, let’s take a look at the sustainability of digital signage applications. Generally speaking, technologies are becoming more and more environmentally friendly and manufacturers have also recognized that companies are changing their priorities. In addition to good performance, they are also seeking durability in products and resource-saving work processes. Accordingly, digital signage application providers are also aiming to develop sustainable technologies. 



Digital signage is not an application that already needs to be replaced or exchanged after a few years. The software is safe from failure and the high-quality processed hardware promises longevity. Although it can never be ruled out that a display will break, this is rather rarely the case. Even outdoor steles are safe from environmental influences and vandalism. 

Not all companies use digital signage for continuous usage, which is why the load on displays is not very high. However, this does not mean that continuous usage leads to difficulties, because the applications are made for high loads. In both cases, digital signage promises long-lasting and sustainable use.

And should a display fail, there is still maintenance and repair. Repairing hardware presents no difficulties and is a routine task for technicians. This shows a clear advantage over alternatives to digital signage applications in terms of sustainability. A good example is advertising: posters or flyers have to be disposed of after use, but with digital signage you can just change the content. 


Production costs

Since we are already talking about posters or flyers: The production effort for digital signage is low in comparison. Two components are required for use, namely software and hardware. The software does not require any components and the hardware consists of displays for usage and players for the software configuration. This results in lower production costs compared to traditional advertising methods. Flyers and posters are printed in high amounts and then disposed of. That is inefficient and not environmentally friendly.

But the production effort is not only lower compared to advertising methods. Digitizing menus or providing information about upcoming events also saves resources. 


Modern technology

The FRAMR. team is currently converting its product range to ARM-based CPUs / GPUs, which (in addition to cost reduction) have significantly lower energy consumption in comparison to Intel / AMD-based hardware during operation. Most of our players are also fanless because the waste heat is correspondingly low due to the player and CPU architecture.


Resource consumption

When it comes to power consumption, cloud-based solutions are often criticized. But cloud computing is actually better for the environment than on-premise hosting and also promises greater efficiency. 

Cloud computing promises a better infrastructure because content and functions can be accessed more quickly and less wattage needs to be accessed. Cloud-based solutions are also focused on efficient energy use and therefore regulate the temperatures of their servers better. 

An interesting finding about the power consumption of a cloud: the Lawrence Berkeley National Laboratory found in a case study that energy consumption drops by up to 87% when business software runs via a cloud. Sure, depending on the application and the cloud, power consumption varies, but at its core, cloud-based solutions require less power than the on-premise server. 


Companies also have a responsibility

The sustainable features of digital signage are not enough to make the technology resource-efficient. After all, it also depends on how businesses use the applications. Here we recommend the following measures to save electricity when using digital signage:


Switch off displays 

Some companies use digital signage 24 hours a day. This flexibility gives advantages in communication but it is not equally useful for every business. At night, it’s better to turn off applications to save power. It is also possible to turn off some displays during the day, for example, if they are placed in inconvenient locations. 


Dimming displays

Darkening monitors saves power and offers an alternative to turning them off completely. This has no disadvantages for targeting, as the content is still visible. And don’t worry about darkening either – with good room lighting, there are no difficulties and the content remains clearly visible. 


Dark content

Dark content consumes less power because the LEDs are not active. Doing without bright / white content is not a suitable solution for every business but it is definitely an alternative. However, it should be mentioned that this variant probably saves the least amount of electricity.



The recycling process is not completely transferable to digital signage displays, but there is the possibility of reuse. Very bright displays lose some of their brightness over the years, these can then be operated in areas with little ambient light for further years without any problems.

But the processing of certain components and parts is also a possible solution. The recycling process is not completely transferable to digital signage displays, but there is the possibility of reuse. According to a study by the Fraunhofer Institute, valuable raw materials can be recovered from display devices. The goal is to both reduce strategic dependence on raw material imports and avoid the environmental impact of disposing of the devices. 

This approach also assists in reducing current hurdles to capturing end-of-life display devices. This refers to parts or components that are no longer available or manufactured. 


Buying high-quality products 

When buying digital signage, companies ideally make sure that they purchase durable hardware. Low-cost suppliers from China or consumer displays from electronics retailers offer nowhere near the durability of professional displays (e.g. Sanyo).


Can legislative changes ensure more sustainability? 

In the context of digital signage, it is difficult to legislate for resource conservation. But in general, there are several ways to ensure more sustainability in technology beyond the legal route.


Introduce certificates 

Certifications should be viewed critically because large companies use them for a lot of greenwashing. Positive changes are therefore only possible if the requirements change and the legislator sets higher quality standards. A certificate should not serve the image, but be an objective, qualitative proof for environmentally friendly technology and work processes. This is the only way to increase their value again and provide the end customer with more transparency. Certificates should ideally be available to companies of all sizes so that there is no distortion of competition. 


Repair instead of throwaway society

Disposing of displays harms the environment. Repairs, on the other hand, ensure longevity, which also reduces the environmental impact. An obligation to repair is less effective because displays may break down and can no longer be repaired – but the legislator has the option of making companies responsible if they throw away their displays directly and do not carry out the repair. 


Avoid greenwashing

The already mentioned greenwashing has become more relevant in the past years. It’s a negative trend as companies boast about supposedly environmentally friendly ways of working. Digital signage offers a sustainable solution for businesses, but this should not be allowed to mislead them into positioning themselves as environmentally conscious when, in the overall scheme of things, their work processes do not conserve resources. “Green” can only be called by those who manufacture, distribute or use sustainable technologies. 


Create transparency

Digital signage applications from FRAMR. promise both durability and high quality standards. However, there are also providers who do not use high-quality displays and thus promise less performance, but also ensure a poorer environmental balance. Customers should therefore be able to see where the displays come from or how efficient they are. More transparency ensures that sustainable and fairly produced applications have a stronger presence. And in terms of environmental protection, that’s a good thing.


Promoting knowledge

Bans and sanctions alleviate the symptoms, but don’t address the root causes. Transparency and knowledge promotion are essential to achieving sustainable goals. Whether it’s training, education programs or transparency obligations for companies, legislators ideally focus on education rather than sanctions because the impact achieved is greatest. Knowledge is passed on through trusted entities and thus awareness develops equally among all stakeholders involved in the process. 


How digital signage supports sustainable goals

Apart from the resource-saving advantages, digital signage also supports the implementation of sustainable goals. Advertising campaigns are paperless and no printed flyers or posters are necessary. In addition, there is less space available for the content on posters or flyers, which further increases the printing effort.

In gastronomy, at least in small cafés or snack bars, digital signage also largely replaces menus. Image films or digital information material also reduce the amount of printing required for advertising materials at trade fairs. 

It is not possible to replace all business processes with digital signage. But that is not the goal either. Rather, it is about discovering sustainable alternatives and using them. Digital signage offers a good foundation for this and thus reduces power consumption in the business.

Depending on the size of the company and its goals, digital signage also reduces the amount of used paper. An example of this are interactive terminals with digital raffles. Normally, visitors or customers fill out a card and with that they participate in a raffle. However, with digital signage the entry is made via the touchscreen and completely digitally.

In the future, there will be further advances in connection with digital signage. The applications started as advertising boards and information terminals, but now they offer many possible applications. In terms of security, there are no more gaps and the design options are flexible. Digital signage is also developing more and more in terms of sustainable aspects and helps companies to design work processes in a more environmentally friendly way. 



Digital signage is, when used correctly, an environmentally friendly technology that offers a wide range of benefits. Provided one of the company’s goals is to implement sustainable work processes, digital signage offers a good solution regardless of the industry. However, additional actions and measures by buyers and legislators are required to ensure maximum environmental standards. 

FRAMR: The innovative solution for your business

As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image. 

Your advantages with FRAMR:

✔ Years of experience
✔ Highest safety standards
✔ Innovative technology that promises quality
✔ GDPR compliant solutions
✔ Cost transparency
✔ Great service
✔ User-friendly applications

Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization. 

The scalability of FRAMR. Signage 1024 861 Sebastian Loos

The scalability of FRAMR. Signage


How scalable is digital signage? And to what extent can it grow with the company? In this article we provide the answers!

Skalierbarkeit von Digital Signage

Due to digitalization, companies are growing faster than ever before. This is because it is easier to automate processes and address a cross-regional target group. There are also various ways to make existing processes more efficient. 

The connection between digitization and company growth is also confirmed by a Microsoft study – which states that companies that have taken steps toward digitization at an early stage grow the fastest. 

Software is also indispensable for successful growth. There are solutions for every industry that promise greater efficiency and automate business processes. But apart from that, it is also important that software meets increasing requirements and is scalable

In the following, we address the scalability of digital signage solutions. We explain how our software solution, FRAMR. Signage, deals with increasing requirements and supports companies in the long term with digitalization. 


What does scalability mean in the context of digital signage?

Scalability means that an application ensures the same functionality or benefits as requirements increase. In the context of software, scalability refers to being able to handle an increasing number of users or demand without losing performance or limiting functionality. 

Example: let’s say you have a small business and want to digitize your advertising. To achieve this goal, you invest in digital signage software. To implement it, you want to set up three displays to better target potential customers. After a sustained period of growth, your company expands and relocates. You want to set up nine displays instead of three. Also, the scope expands – not just advertising is the focus, but also employee communication and real-time interaction through terminals. A scalable system easily meets these requirements and promises straightforward implementation.

Scalability of Digital Signage


Scalability of FRAMR. Signage

Software requirements increase as companies expand. This is because there is an increased demand in terms of application scenarios or the amount of data consumed. Often the team also grows and it must be ensured that several people use the same software at the same time. 

Digital signage solutions are no exception. As shown in the example, the areas of use may expand and thus the demand for certain functions also increases. Good software must also be able to play out content across multiple monitors at the same time. 

-> As demands increase and growth continues, FRAMR. solutions provide consistent performance. Let’s take a detailed look at scalability and how your business can benefit from it.



Whether monitor, LED or audio – the FRAMR. Players are designed for versatile use. As your needs grow, you can add another player to the application at any time, allowing you to play on more displays. 


Data volume

More displays also means more queries at the same time. Accordingly, solutions are required that can handle high data volumes to ensure trouble-free operation. Since FRAMR. Signage runs on a cloud and offers maximum performance standards, even the simultaneous operation of ten displays is no problem. 


Application areas

Digital signage promises cross-industry application for various fields of use. You can open up further areas of application at any time, be it in employee communication or in addressing customers. In doing so, you can expand and automate various company processes and areas more efficiently. 


Design possibilities

Let’s say you want to digitize your company’s advertising and reach more potential customers with a combination of images and videos. However, in order to exploit additional advantages in addressing target groups, gamification elements and an interactive experience are also useful. FRAMR. Signage works for all of these application scenarios. And with the sensor-based technology of our players, you can also design the target group approach flexibly. 

-> Learn more about FRAMR. modules and how you can use digital signage. 


Security and support

Regardless of the amount of data retrieved, FRAMR. Signage offers the highest security standards. Your data is safe, and we also take care of updates and monitoring to identify cyber-attacks as well as other threats. It doesn’t matter if you have been using digital signage for a short time or if your company is in the growth phase. You can read more about the security standards of our software here. 


Continuous operation

FRAMR. Signage is designed for 24h/continuous operation. Your company benefits from more performance at constant costs as well as from a time-flexible target group approach. 


Team processing

FRAMR.’s cloud-based service enables decentralized editing of your content. It is possible for several people to use the software and create content at the same time. This saves your company time and makes it more flexible. 



Our team is aware of the requirements for FRAMR. grow together with the company. Accordingly, we offer our customers advantageous subscription prices that promise financial benefits for additional functions. 



FRAMR. Signage grows together with your business. Our in-house digital signage solution is designed for sustainable business growth and offers you more power at fair prices as your needs grow.


FRAMR: The innovative solution for your business

As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image. 

Your advantages with FRAMR:

✔ Years of experience
✔ Highest safety standards
✔ Innovative technology that promises quality
✔ GDPR compliant solutions
✔ Cost transparency
✔ Great service
✔ User-friendly applications

Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization. 

Digital Signage at WKO
Digital signage as an efficiency booster for your business 1024 576 Sebastian Loos

Digital signage as an efficiency booster for your business


Digital signage not only enhances a company’s image, but also makes work processes more efficient.

Digital Signage at WKO

Digital signage applications support the creation of a modern brand image. High-resolution displays grab the eye and the versatile design options meet high demands in terms of design.

But the possibilities of digital signage go beyond that. Depending on the area of use, the applications also promise greater efficiency in the company, especially in communication. In the following, we explain the various ways in which digital signage can be used efficiently and provide tips for practical application.


Centralized communication

By using digital signage, communication is done through a cloud-based / centralized application that broadcasts content to all connected players. This makes it easy to highlight training or events.

This also provides advantages when communicating work orders, plans and shopping lists. In fact, your business is flexible and transparent, and at the same time communication channels become shorter. 

Digital signage creates few ambiguities when conveying information. The space for a flyer or a blackboard is limited, but FRAMR. displays offer a lot of space for communication/presentation of important information. Alternatively, you can arrange multiple slides in a row.


Fast real-time updating of content 

Digital signage allows updating information in real time. This is beneficial when something important changes at scheduled events, such as the location or time. Neither posters nor flyers offer this flexibility. 

It also makes it easier to remind your team about upcoming events. Circular emails may well end up in the spam folder, but the countdown on a digital display catches the eye.

By the way, don’t worry about employees overlooking the displays. The FRAMR. Text-to-Speech module provides you with a voice reproduction of text content. This ensures transparent communication. 


Improved customer communication

Info terminals facilitate customer communication and leave a good impression on the target group. This is an advantage especially for malls and large companies, because employees can concentrate on their core business and navigation as well as service is (partly) taken over by digital signage. 

Targeted product advertising also increases efficiency in Businesses, because customers have more points of contact with the offer in strategically placed digital signage applications. Combined with a beautiful design, sales figures increase with less service effort. 

There is also the possibility to communicate product information, schedules, instructions and event details. FRAMR. info terminal module allows individual interaction through the use of a touch screen, allowing each visitor / customer to access the desired information. 


Short preparation times in marketing

Campaign planning definitely needs a long preparation time. Discount campaigns require advertising posters or boards that first have to be produced and printed. The time required is high, as is the financial investment for design and printing. 

Digital signage promises a fast and uncomplicated process here. Designs are created in real time and no print material is required, which means campaigns take a shorter preparation time. 


Summary: The efficiency advantages of digital signage at a glance

  • Increased flexibility in communication and content creation
  • Updating of content in real time 
  • Cost savings through self-service 
  • No printing costs for advertising campaigns
  • Transparent and automated (customer) communication

FRAMR: The innovative solution for your business

As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image. 

Your advantages with FRAMR:

✔ Years of experience
✔ Highest safety standards
✔ Innovative technology that promises quality
✔ GDPR compliant solutions
✔ Cost transparency
✔ Great service
✔ User-friendly applications

Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization. 

Anforderungen an Digital Signage
7 important requirements for the use of digital signage 1024 576 Sebastian Loos

7 important requirements for the use of digital signage


In this article we list the seven most important requirements for the use of digital signage applications.

Digital Signage Requirements

By investing in digital applications, businesses promise themselves certain advantages. Especially in terms of efficiency and transparency in communication. However, not every company takes advantage of these benefits, the reason is often inadequate planning.

Digital signage is a good example of this. The applications promise advantages in the area of advertising, but without a content strategy, your business will still not achieve its marketing goals. In fact, digital signage solutions are a regular part of comprehensive planning, which also takes into account issues related to content or locations. Therefore, we present to you the seven most important requirements for the successful use of digital signage.


Overview of the requirements for digital signage

It all depends on the right objectives

A clear objective is the key factor for the successful use of digital signage. What does your business want to achieve? More sales through advertising? A better user experience? Or are there difficulties with internal communication? 

First of all, define your goals and only then take the following steps. If possible, include metrics to measure success, such as sales figures or how many people participate in a sweepstakes. 

This also depends on your target audience. While the many design possibilities of digital signage offer your business advantages in content creation, your main goal should be to convince the target audience. Many companies get lost in the variety of design options but sometimes the simplest solutions are the best. So don’t overdo your options, because it will be perceived as annoying in the worst case. Better to keep it simple, but in line with the desires of your target audience.


Budget planning

FRAMR. offers you two subscription plans to choose from. You can also choose from different hardware solutions and add-ons. A basic budget planning, taking into account the objectives, creates transparency regarding the costs. 

This is not only about the purchase of digital signage, but also about personnel costs for content creation. Although Digital signage offers you cost advantages compared to traditional advertising methods, the applications are still not a no-brainer. Your team first needs to get familiar with the functions, carry out test runs and try out different formats. This results in additional financial expenses – so you’d better plan your budget a little more generously. 


Content creation

As already mentioned, digital signage offers your company a wide range of design options. However, the focus is on your target group. The most important thing is to implement content ideas that are beneficial for your business. In an advertising campaign, the focus is not on the complexity of a design, but on how well it appeals to your target audience. 

Videos generally work very well, but FRAMR. Signage offers you other modules for a targeted approach. For example, image galleries, countdowns, and text-to-speech.


Location selection

The location is also crucial for the use of digital signage. The screens should not be placed too high, but also not too unimpressive. They should not block the way either. 

Ideally, digital signage applications are highly visible, but not distracting or too obtrusive. The following pictures of our customer projects will sharpen your sense for the right location:

Digital Signage Pluscity

Machsport Digital Signage

Digital Signage Sign

It also depends on your industry. In a small store, digital signage applications are well placed in the window as well as behind the counter. In a mall, on the other hand, it is more practical to place info terminals next to the entrance to ensure good navigation. 


Time frame

FRAMR. Signage is quick to get up and running, but you need to get to know the applications first. It may well take a few weeks before you are familiar with all the features. Take enough time to get to know the functions. 

As mentioned earlier, you also need to consider human resources. Your team is unfamiliar with the applications and will need a training period. Marketers don’t yet know the individual software requirements, and it should be noted across departments that information exchange will be done via digital signage in the future. Such processes take time. 


Know the individual requirements

Every business is different and so are the requirements. This refers not only to the target group, but also to the location, the use of resources and the application possibilities. While the requirements mentioned so far apply equally to all companies, even more important are the individual requirements and also possible hurdles.

Example: Digital signage displays are ideally located at eye level and at hotspots (e.g. entrances). This makes them stand out quickly and your target audience is better focused on the content. However, not all businesses are able to place displays at the entrance. 

In this case, it is difficult to meet the requirements and alternatives must be found. What those are, depends on your business – either free up space or move the displays elsewhere. 


Be aware of all the advantages

Digital signage is a true all-rounder and offers you a lot of advantages. Whether in terms of efficiency, improving communication or expanding organizational structures. You should use this versatility for your business

Example: You plan to create advertising campaigns with digital signage. The goals are clearly defined, namely a better appearance, more reach and higher sales figures. However, after two years you want to expand the scope of digital signage and use it as a presentation medium for in-house training. With the available FRAMR. Modules this plan is easy to realize. 

First, decide on a goal and familiarize yourself with digital signage applications. Then you can expand the areas of application and improve the communication structures in your company holistically. 

Know your goals and set the direction. But be open to change and use digital signage for different areas of your business. This way you will get the most out of your investment and lay the foundation for the successful digitization of internal processes. 

-> If you want to know more about the areas of application, we recommend our blog article about the different application areas of digital signage. 



The requirements for digital signage take into account budget planning in particular, but also the choice of location and human resource affairs. Deal with the requirements in advance in order to achieve your goals with digital signage – grant your team a time buffer so that everyone deals with the functions and gets to know the applications.

FRAMR: The innovative solution for your business

As experts, we develop high quality digital signage solutions for b2b businesses. The possible applications range from advertising to customer interaction. In doing so, we pursue the goal of improving digital structures of companies and modernizing their image.

Your advantages with FRAMR:

✔ Years of experience
✔ Highest safety standards
✔ Innovative technology that promises quality
✔ GDPR compliant solutions
✔ Cost transparency
✔ Great service
✔ User-friendly applications

Contact us today to secure a no-obligation offer that fits your strategy. Our team of experts will provide you with helpful advice and support in the area of digitization.

Digital Signage for the public sector
10 Eye-catching content ideas for digital signage 1024 768 Sebastian Loos

10 Eye-catching content ideas for digital signage


We present 10 eye-catching content ideas for digital signage.

Digital signage offers your business innovative solutions for many application scenarios. Whether marketing, presentation or employee communication – there are no limits to your creativity. However, we have made the experience that businesses often have too concrete ideas about their areas of application and limit themselves to these. An approximate plan is a good thing, but you tend to overlook your possibilities. That’s why we want to inspire you with the following content ideas! 


News and events

With digital signage you can point out current news or events. This doesn’t necessarily have to be information about discount promotions, you can also display information about opening hours, for example.

You are completely flexible in the design and have no long preparation times – simply create the content within a few minutes and play it out or adapt it in real time. 

Using digital signage applications, your target group can also interact and navigate independently with information terminals. The intuitive user interface makes it easy. Combine this with gamification elements and you offer your target audience an appealing and interactive user experience, which at the same time does not distract from the essentials. 


Product presentations

Did you know that 91% of consumers prefer visual content over text? That means, without digital signage you would be missing out on some opportunities in terms of audience engagement! The versatile options in content creation will showcase your product range perfectly and convince your customers. You want a video presentation? No problem! Or are you into something outstanding and want to present your products audio-visually? This is also possible with digital signage. 

Thanks to versatile hardware options, you are hardly limited in the format – not to mention the presentation in the highest resolution. Flexibility, quality and wow effects, only digital signage can do that!



Social Media Posts

Keep your customers up to date and present them your stunning social media feeds! You posted a gripping video on TikTok only a few days ago? Or an informative post on Facebook? Then show it off to your customers! And if your business has already reached a milestone or two on social media, you can proudly show off the follower count (good for social proof!).


Customer reviews

Speaking of social proof, nothing builds trust like reviews from satisfied customers. It’s up to you in which format the testimonials are displayed. Whether text with customer image or star badge. Testimonials won’t distract from the essentials either, because you can freely arrange content and display customer reviews in a small format, for example.


Tips and tricks

The possibilities in content creation offer you a lot of scope for creative designs. Use this for your business and present helpful tips that offer added value. Many medical practices show hygiene tips via digital signage, for example. And with beautiful pictures or videos, the whole thing doesn’t look uninspired, but attractive and appealing.



Keep it simple! It doesn’t always have to be elaborate and complicated. A few pictures, videos or audio tracks arouse curiosity and enhance the appearance of your company. 

Inspiration: Show a countdown and when it expires, you can present the latest news or new products, for example. Be creative and use the element of surprise for yourself! 



Live streams

You know how it is: at lunch in a fast food restaurant or with a piece of cake in a café, sports or musical entertainment provides the ideal feel-good factor. Digital signage offers an integrated live stream function for playing sports, music or other content. 


Employee communication

Not only your target audience benefits from the strengths of innovative digital signage applications, but also your employees. Use the diverse design options and communicate current information with appealing, visual designs. 



Sure, discount promotions always work. But with a nice visual presentation they are even better received by your target group, because besides the price reduction, the design plays an important role. 


Your creativity

We keep the last content idea quite general and appeal to your creative vein. You don’t have to stick to the guidelines, because digital signage offers you a lot of creative leeway. Try something new, try your own creations and dare to do something unusual. Digital signage combines the strengths of digital marketing with the approaches of user experience and promises an innovative end result to address its target audience. 


That’s not all!

Our content ideas serve as inspiration, but there are more possibilities. Digital signage is intuitive, flexible and visually appealing – a combination that promises your business some advantages in terms of marketing and communication. 

So be sure to take a look at the FRAMR. Cockpit to explore the versatile world of digital signage and your design options. 

Are you curious? Then contact us! We’ll be happy to answer any questions you may have about digital signage and how it can benefit your business.


Digital Signage in PlusCIty
Statistics prove: Digital signage works! [2023] 1024 768 Sebastian Loos

Statistics prove: Digital signage works! [2023]


Have you ever wondered if Digital Signage actually works? Well, this article is the answer to your questions!

Digital Signage in PlusCIty

Have you ever wondered why YouTube Reels and TikTok videos do so well? It’s not because of the content or because these channels/formats are trending, it’s because the videos are barely longer than 30 seconds. 

We always want more variety and new things in the media world – that’s also one of the reasons why more and more businesses invest in digital signage. The flexible display options combined with the wide variety of designs enable the same effect as short videos and draw attention to your company. 

But these are by far not the only advantages of digital signage. They range from process optimization and modern marketing to user experience. We thought: Let’s pack the most important statistics* into a blog article and let the numbers speak for themselves! 

*At the end of the article you will find all sources for the statistics. 


Visual is simply better

Beautiful, visual layouts are an important component for successful targeting. The popularity of social media channels can be explained by the fact that visual elements like images and videos are better remembered than text alone. Digital signage is also a visual medium and this promises your business corresponding advantages in addressing target groups. 

This is also proven by statistics: 91% of consumers prefer visual elements over text content or want images/videos to complement blogs


Let me entertain you!

Lunch at the fast food restaurant simply tastes better when live streams or music videos are broadcast. After all, the whole thing contributes to a good atmosphere. And this plays an important role for customers, because more than 80% also judge a company by its appearance.

In terms of presentation, digital signage is convincing all over the place. Hardware in different, high-quality resolutions and versatile possibilities in content creation promise a great feel-good atmosphere.


Interaction is fun and drives sales

You can combine digital signage with gamification elements to encourage user interaction. You don’t necessarily have to create quizzes; surveys at info terminals are also well received. Statistics prove this too: In the U.S., 30% of 16- to 24-year-olds report a positive experience with gamification

Other statistics show that the use of gamification elements improves playful interaction with the target group as well as customer acquisition. While these benefits do not relate directly to digital signage, it does show the impact that gamified interaction has on target audiences. 


Digital signage promises a good user experience

In 2023, user experience is on everyone’s mind. A mix of beautiful designs, easy-to-understand content and accessibility add up to one of the most important requirements for businesses. Even Google updates its quality guidelines regularly to ensure websites are pushing user experience.

Statistics show that approximately 94% of users form their first impression about a company based on its web design. This confirms how important it is to have a modern, but also appealing look. However, this statistic doesn’t just refer to the design, otherwise it wouldn’t be about the user experience. Rather, it’s about the overall impression, including how easy a website is to use. If we transfer the whole thing to digital signage, we come to the same conclusion, because it is much easier for target groups to interact with companies.

Here are a few examples:

  • In shopping malls, visitors can navigate easily.
  • Cinemas give out numbers for orders and through digital signage these are displayed to tell visitors they can pick up their snacks. 
  • In trade fairs, digital signage applications can show the way to different halls.


Not only your target group benefits

Investing in digital signage applications has benefits for your target audience, but also for your business. Processes are automated, adjustments are made in real time, marketing test phases are shorter and you are more flexible overall. This results in long-term cost savings, modernization of your business and advantages in competition. 

To illustrate the advantages for businesses, let’s take the example of gamification again. Through individually created surveys, your company gains more information about the wishes and suggestions of its customers. In turn, you can use this to optimize existing processes and improve both your offering and your service. Ideally, you combine the benefits for your target audience to ensure advantages for your company. 


Can’t traditional marketing do that too?

When we present the advantages of digital signage, we should accordingly draw a comparison to classic marketing methods. Here, however, it is clear that digital signage emerges as the winner. 

The real challenge of e.g. posters is to update them regularly. Via digital signage applications you have access to your content at any time and can adapt it in real time. The effort behind posters or magazines is much more complex. In addition, visitors can’t navigate as easily. 

The comparison between digital signage and classic advertising methods should not only be viewed from the perspective that one measure is better than the other. Rather, it’s about the benefits for companies. Digital signage is flexible, user-friendly, accessible, interactive and state-of-the-art. There may be companies that don’t benefit, but those are few exceptions.

We don’t need to draw the comparison between digital signage and other online marketing efforts like blogs or social media. After all, they complement each other. Through RSS or social media modules you can display postings through digital signage applications and give them more reach. 


Away from the numbers: What does digital signage look like in practice?

Let’s move away from statistics and give it a more practical approach. Below we present you a few pictures from existing projects to let digital signage have an effect on you and bring you closer to the atmosphere:

If you want to know more about it, take a look at our Use Cases. You can expect more ideas for the practical implementation of digital signage. Of course, you can also learn more about the application possibilities and how your business can best use digital signage. 

Digital information point in PlusCity

Digital Signage business application in a cinema



Conclusion: User Experience is King!

In our digitized world, user experience takes on an important role. With applications like digital signage, it’s no different – your target audience wants a modern look and flexibility, while at the same time the applications should be as straightforward as possible and offer variety. Many companies have recognized this and are therefore increasingly saying goodbye to classic advertising measures such as posters or customer stoppers.