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Cloud based solutions B2B: Advantages and more 994 537 Florian Friedl

Cloud based solutions B2B: Advantages and more

CLOUD BASED SOLUTIONS B2B: ADVANTAGES AND MORE

In this article you will find out more about cloud based solutions and how b2b businesses take advantage of them.

In this article:

  1. Cloud based solutions B2B: Digital signage and more
  2. Cloud computing simply explained
  3. Cloud computing and the advantages for businesses
  4. Cloud server digital signage
  5. How safe are cloud services?
  6. Conclusion
  7. FAQ

 

Cloud based solutions B2B: Digital signage and more

Digitalization makes businesses rethink their working processes and also more flexible as well as adaptive. Cloud based solutions for businesses offer many advantages and strengthen the position of a company against its competitors.

 

Cloud computing simply explained

The term “cloud” is defined in many different ways. Most people see it as a way to get access to content without a required internet connection. Others point out the advantage that no storage space is needed. Simply explained, cloud based solutions give the possibility to location independently save data as well as to be able to get access to them location independently.

Many people associate cloud based solutions with services such as Google Drive but the possible applications go further. Cloud based solutions even offer a location independently application, best example: Digital signage software. The cloud based usage of digital signage pursues the goal that businesses can display video and picture content without an internet connection. Other than that, businesses take advantage of provided servers. The storage of data is a good usage as well but the main advantage lies within the uncomplicated access to content and to show it to potential customers. Therefore, cloud based solutions not only offer a good way to save data but also to overcome communication boundaries with customers.

 

Cloud computing and the advantages for businesses

Switching to cloud based solutions means that businesses are given more advantages in the process of using and providing digital signage solutions. As the possibilities are not exclusively limited to save data, there are also advantages regarding costs and hosting.

 

Better organization and more flexibility

Cloud based solutions B2B provide a flexible as well as uncomplicated execution of applications within a service. The centralized data saving offers more safety when it comes to technical problems and is followed with fixing them fast thanks to the hosting service.

 

Save data storage

Worries regarding the safety of cloud computing are unjustified when you rely on a serious provider. Data management happens over a professional protected data center.

 

Competition advantages and focus on competences

Cloud computing means to automate processes and that makes it easier to implement further processes or new applications. That comes with advantages in competition with others and the automated processes enable a better focus on the core business. 

 

Flexible display of media

Cloud based solutions offer more flexibility, especially for digital signage software. Once the content is created, displaying it can easily be done with the help of cloud based solutions.

 

Less costs

More flexibility, less costs for human resources and uncomplicated possibilities to adapt come with less costs.

 

Breakdown safety

Cloud based solutions require maintenance work on a regular basis and meet high safety standards. The sudden loss of important data is therefore almost impossible to happen.

Cloud based solutions B2B not only come with advantages regarding flexibility in data saving but optimize the whole working process of a company. Businesses save money, centralize working processes and come with benefits in competition with others.

 

Cloud server digital signage

Cloud based solutions for businesses are diverse and are available in many different fields. With digital signage software it’s also possible to use a cloud and display content easily. Through the central data saving, you have access to content every time you need it and you get your own individual access for registration.

Thanks to cloud based digital signage solutions you won’t have to pay for establishing your own server and important updates as well as maintenance are done by the hoster. Because of that, maximum safety is provided and your focus is on the core business of your company.

That comes with the possibility to provide cheap license and subscription models. Your own server and maintenance work are expensive – often, unexpected problems occur and you have to pay even more. Cloud solutions for digital signage businesses create a clear cost structure to good conditions.

 

FRAMR. EASY AND INTUITIVE DIGITAL SIGNAGE SOLUTION

Show digital media content on common displays like consumer or professional screens or even LED walls! That’s simple digital signage, and that’s how we support your work with FRAMR. The answer for easy and intuitive management and presentation of media content.

FRAMR uses its own and safe cloud, based in the European union. It is supported by a connected Content Delivery Network (CDN) for safe delivery. We provide maintenance work and offer central data saving in exchange for fair subscription prizes. Our products connect with different devices and come with many advantages, starting from the amount of data you can save within the cloud to high quality resolution and powerful processors. Oor products are all GDPR compliant.

Recommended reading → 7 underestimated advantages of business digitalization

 

How safe are cloud devices?

Many people argue that cloud based solutions aren’t safe when it comes to protecting data but you don’t have to worry about it. The communication between internet service and local disk is cryptic. Therefore, it’s safe from hackers. Other than that, cloud based solutions mostly require passwords which provides more safety.

But there is no guarantee that you won’t lose your data. Weaknesses in programming may lead to the loss of data and average saved registrations might leave hackers a chance for a strike. Many people can’t figure out how safe cloud services are and that makes them worried the most – especially because cloud based solutions offer such good services makes people worried that something unknown might cause a bigger problem.

 

How safe is FRAMR?

When using FRAMR, you won’t have to worry about such problems. Our cloud system provides safe data administration and hosting as well as crypting working processes to prevent hacker strikes. We are responsible and want to offer safe solutions as well as we hold up to standards as we regularly finish required updates and do the maintenance work for you.

 

Conclusion

Cloud based solutions for businesses are an important factor in competing with others. Providers have many advantages because it makes organization easier and investing for server hardware is not necessary. But even consumers have advantages because being local independently as well as not being dependent on an internet connection provides the easy and uncomplicated service potential customers want.

 

FAQ

Below we answer some of the most frequently asked questions about cloud based solutions.

Cloud storage is a computing model which saves data in a logical pool (cloud). That gives the possibility to get access to saved data without having to have an internet connection.

Data in a cloud is safe because the communication between server and local disk is cryptic. Unwarranted access is not possible because of safety standards and password requirements.

Resource pooling describes the process in which providers of cloud software give many users access to their server.

Centralized data saving is GDPR compliant when users accept the terms of services and allow the processing of personal data.

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    Pictures: © Canva.com

    Here is why digital advertising is better than offline marketing 994 537 Lukas Aumair

    Here is why digital advertising is better than offline marketing

    DIGITAL ADVERTISING: BETTER THAN OFFLINE MARKETING?

    The influence of digital advertising can be seen in the success of many companies. But are digital measures better than classic marketing?

    In this article: 

    1. Digital advertising: Better than offline marketing?
    2. Adaptability is required
    3. What is digital advertisement?
    4. What does digital media offer that TV advertising does not?
    5. What are the costs of digital advertising?
    6. Offline marketing vs. online marketing: Which one is better?
    7. Conclusion
    8. FAQ

     

    Digital advertising: Better than offline marketing?

    Businesses prove themselves against competitors with good marketing. Because of the rising competition, it is required to re-think strategies and be innovative. But even more important is advertising to reach the right target group. In the past years, the direction has changed and social media as well as facebook advertising have started a new age of marketing. But are these methods better than the classic ones?

    Digital advertising

    Digital advertising: More than Social Media | © Adem AY

     

    Digital advertising: Adaptability is required

    A company’s success is defined not only by a brilliant idea or marketing strategy, but also by its ability to adapt to current trends. Until around 2010, digital marketing was still in its infancy and only a few companies even had their own website or email inbox. But in recent years, it has become very clear how businesses of all sizes benefit from digital marketing. It has never been so easy to achieve national or even international recognition and to address one’s target group in a targeted manner.

    How dangerous it is to oversleep such trends is demonstrated by the company “Quelle”. The company from the Bavarian town of Fürth successfully held its own on the market for more than 80 years, but the situation changed – the company continued to rely on the tried-and-tested Quelle catalog and disregarded digital trends. The insolvency application followed in 2009. Admittedly, an insolvency application is not due to a single misstep, but oversleeping current marketing trends played a serious role in this case.

    This example shows the serious consequences that affect even established companies if they fail to adapt to change. The transition from classic marketing methods to digital advertising is not complete – on the contrary – new trends regularly emerge and this allows more creative scope, but this also increases the pressure in the competitive battle.
    The change is having an effect, and this becomes clear when looking at the strategies of companies of all sizes. Terms such as “social media” or “content” did not attract any attention ten years ago, but in 2022 they are an integral part of every marketing portfolio.

     

    What is digital advertisement?

    Marketing and advertising – many use these terms as synonyms but they have different meanings. Marketing is a holistic, strategic process which doesn’t only focus the aspects of advertising but also involves administrative and personnel decisions. Advertising on the other hand is how businesses communicate their marketing strategies to their potential customers. Classic marketing methods are TV advertising, flyers and banners. Digital marketing re-defines the process of communication and focuses on social media as well as social advertising.

    Examples for digital advertising:

    The influence of digital advertising is growing and plays a decisive role in the marketing of a company’s own offering. This also expands the opportunities to try out creative approaches (e.g. gamification). A few years ago, few people would have thought of presenting their advertising via a screen rather than a billboard. But it was precisely these changes that redirected the course of success for many companies.

     

    What does digital media offer that TV advertising does not?

    More and more businesses use the possibilities given by the age of digitalization. People of all ages use social media as well as they use google search to find inspiration. Digital displays prove themselves because they appear more high-grade than classic banners and the possibilities regarding designs are much bigger. There are many more reasons because besides reaching the right target group and the process of design, businesses find more other advantages.

    The advantages of digital advertising are the following: 

    • Higher adaptability
    • Mobile availability
    • Efficiency in terms of costs
    • More discreet

    Both companies and their target group benefit from these advantages – this interaction makes digital advertising an useful option as a whole because businesses work more efficiently and they reach new customers at the same time.

     

    Higher adaptability

    Growing competition is causing companies from all industries to think in several directions. Not only does a company’s own offering and its relevance for potential new customers play an important role, it must also constantly keep an eye on the competition. Competitive analyses were already part of a company’s tasks before the digital transformation, but in the course of digitization, this subarea is weighted more heavily than ever before. New trends are regularly established and there are changes in marketing, which means that companies that do not take these trends into account will be at a competitive disadvantage.

    The short-lived needs of the target group also require a flexible rendition of advertising in order to appeal to precisely these needs and target people. Classic advertising methods such as flyers or banners reach their limits here. The design and printing process takes more time than content creation for digital advertising, and adaptation options are few and far between. Every time a trend changes, new flyers or posters are required and the entire process behind them takes a lot of time.

    Taking digital billboards as an example, it shows how uncomplicated modern ways of advertising are: Throughout the day it is possible to display ads for target group A and in the evening businesses can reach target group B. The content of digital signage is adaptive and unbound – even service providers take advantage of that because they are given the possibility to display the latest information on a specific topic.

     

    Mobile availability

    Having access to content everytime and everywhere – the flexibility of tablets and smartphones has a positive impact on businesses’ reach. Banners almost exclusively reach people from one region and flyers barely make it outside the neighbors post box. Things work differently with digital advertising: The target group searches for something on google and then goes to facebook – thanks to social ads a company from Vienna reaches customers from Munich.

     

    Efficiency in terms of costs

    The purchase of a mobile display might appear expensive and social ads can also cost businesses a lot of money. But the adaptability creates space for test phases. Especially social ads provide advantages because the measurability of results gives a better insight and therefore creates potential for improvement.

     

    More discreet

    Digital advertising primarily reaches people who have a potential interest in services or products. Google ads are only visible for people who searched for something specific and digital ads aren’t intrusive either. However, it’s a different story with a flier in the post box and advertising breaks on TV are also annoying (because they interrupt the most exciting scenes of a movie).

    Communication: Thanks to digital marketing it is uncomplicated and businesses reach more potential customers | © Headway

     

    What are the costs of digital advertising?

    Companies better calculate more generously at the beginning, because the first step requires some test phases that cost money accordingly. However, it must be weighed up which goals a company sets. If the focus is on lead generation, more budget is required than if brand awareness is to be expanded.

    The cost aspect must always be considered on a case-by-case basis. The more extensive the strategy and the advertising measures that go with it, the more expensive it is to implement. Much more important than the costs, however, is the efficient use of the available budget. In the long term, the measurability of digital marketing measures allows for good potential savings and better targeting of advertising to the target group.

    Not every form of digital advertising grants good measurability, however, but the potential for savings can be seen in other ways. Let’s take the digital billboard as an example: it’s hard to track how many people buy a product in a clothing store through advertising displays, but parallel processes for evaluating the target group enable more effective reproduction of content. If analyses show that mainly younger people visit a shopping center in the afternoon at 3 p.m. and middle-aged people tend to visit in the evening from 7 p.m. onwards, the flexibility in content playback allows the content to be aligned with the target group accordingly.

     

    Offline marketing vs. online marketing: Which one is better?

    It’s wrong to say that all classic marketing methods are bad because they are the fundamental approach to digital marketing and many businesses use flyers as well as banners successfully. In comparison, digital marketing only provides advantages.

    That mainly shows in the possibilities to adapt, mobile availability, measurability of results and efficiency. The investment in classic marketing is a risk because businesses can’t determine concrete numbers. Sure, not every method provides good measurability but a holistic digital marketing strategy does.

    However, there are also two disadvantages in offline marketing. On the one hand it’s complicated to start the right way. Those who have never occupied themselves with digital marketing 101 might need a consultant or many hours of research to find the best strategies for their own business. Another disadvantage are the high expectations – especially small businesses expect too many new customers once they created their own website or started with social media. The rising competition makes that a tough challenge because the good places in google and social media channels are limited.

    However, search engines and social media aren’t the only ways to use digital marketing. In the end, a good strategy combines the strengths of many different areas. In case a company has always been successful with events it of course can still be part of a holistic strategy.

     

    Conclusion: A lasting trend that requires innovation

    The comfort zone is a dangerous place especially in marketing. If there is one disadvantage in digital marketing it’s to ignore current trends. However, a turnaround is not accomplished from one day to the next and businesses have time to adapt.

    Digital advertising is superior to offline marketing, no matter if we talk about flexibility, costs or mobility. The only disadvantage is the amount of given possibilities and that companies choose the wrong ones. However, the ones who are prepared will not fail.

    Article → Cloud based solutions B2B: Digital signage and more

     

    FAQ

    Following we will answer the most frequently asked questions about digital advertising.

    It depends on how much money you spend and what you want to achieve. You can start with just a few euros but if you want a positive return on investment you will have to invest a few thousand euros each month to succeed.

    Digital advertising includes all media which can be used to market products or services, so facebook ads, google ads, social media, newsletter marketing, content or videos.

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      Pictures: © Canva.com

      FRAMR developer Lukas Aumair about Digital Signage 849 566 Linda

      FRAMR developer Lukas Aumair about Digital Signage

      FRAMR DEVELOPER LUKAS AUMAIR ABOUT DIGITAL SIGNAGE

      Digital signage offers new chances on the market and is all about innovation in times of digitization.

      Guide for the interview:

      1. What is FRAMR and how was the idea behind it developed?
      2. Which steps were to consider during development?
      3. What about the current demand for digital signage products?
      4. Why do more businesses rely on digital billboards?
      5. Recommendations of Lukas Aumair
      6. Which industries take the most advantage of digital signage?
      7. How can working processes be simplified?
      8. What are the future perspectives of digital signage?

       

      Digital signage, software and more – for many businesses it’s the unknown but for Lukas Aumair it’s daily business. In the FRAMR interview, the CEO of Megatechnik professional multimedia GmbH describes how important digital signage will be for businesses in the future and which chances can be used. Other than that, he also talks further about important advantages regarding digital advertising.

      Lukas Aumair

      Lukas Aumair: Developer of FRAMR and CEO of Megatechnik multimedia professional GmbH

       

      What is FRAMR and how was the idea behind it developed?

      A digital working environment requires the right solutions but many businesses fail in that area. Digital screens are known to most people, although not necessarily under the Term “Digital Signage”. What most people don’t see on the outside: The processes behind the development of software to display content on a digital screen require detailed programming as well as a qualified team. At the end, everything needs to work properly, starting from the idea through to marketing.

      “The content management team of our company looked for a solution to remotely manage content of digital screens in a mall. All solutions on the market were locally installed and therefore only accessible under unsafe as well as complicated conditions and the usability was bad.”

      The thoughts of Lukas Aumair to get to the idea make clear which challenges his team had to face. Missing usability and flexibility are common problems in digitalization but FRAMR takes an approach to these challenges.

       

      Which steps were to consider during development?

      From the beginning the creation and concept of a scalable cloud system was important to offer clients from all over the world a good service. Also, FRAMR should be usable without software installation and be ready within seconds. Competitors partly still don’t make their services work without a team of educated technicians.

      Lastly, the usage of Linux over Microsoft was essentially to provide proper system safety. There is no worse situation in the field of digital signage than a “player” which doesn’t work properly after a windows update.

       

      What about the current demand for digital signage products?

      A growing number of businesses rely on digital solutions because of the corona crisis. That also comes with a higher demand for digital signage. Financial support of states in the European Union fuels this trend.

       

      Why do more businesses rely on digital billboards?

      In a fast living world and an agile working environment digital billboards offer faster reaction times to new events, a faster display of advertising as well as faster actions and available information for employees in comparison to classic print products. The exchange of content happens instantly whereas print products need to be printed in the first step and then be deployed manually. Other than that, a moving image is always a better eyecatcher than static posters. Lastly, with the right setup it is possible to change the little worlds for visitors / customers within seconds.

       

      FRAMR Player

       

      Recommendations of Lukas Aumair

      Basically, I recommend professional displays with continuous operation in order to provide sustainable and long term usage. For reasons of sustainability, it’s best for businesses to use passive cooling. I also recommend a short usage of extra hardware such as signal distribution and transmission routes – a direct configuration with displays through a player is better – for example with a HTML5-browser or FRAMR player.

      → Find out more about the application areas of digital signage and how your business will take advantage of it. 

       

      Which industries take the most advantage of digital signage?

      Businesses with many display locations because the speed of digital signage can be used very well.

       

      Are there any functions to simplify working processes in order to provide a better usability for customers?

      There are many options to support this goal. These are the following:

      • Cloud based solutions with mobile optimization to edit content from all over the world.
      • Scheduling of content enables complete planning of the playout to the point of creation.
      • Drag and drop functionality for an easy and intuitive usage.
      • Monitoring functions to supervise the usage of these functions.

      Article → 7 underestimated advantages of business digitalization

       

      What will the possible future development of digital signage look like?

      Digital signage will be much more interactive and additional add-ons, for example new features, will improve the products. Other than that, it will be possible for digital signage to react to the environment and be controlled by it. Our FRAMR add-on “FRAMR Eye” for example recognizes personas through AI. Based on data, digital signage can locally decide if, for instance, a man or woman stands in front of the display and then can control the display of content.

      That comes with the following advantages:

      • Opportunity to personalize advertising
      • Data will only be processed locally and not be saved in cloud based systems
      • GDPR-compatibility

      In the future it will be important that Software of a specific digital signage provider will work on many different platforms, no matter if it’s LG, Panasonic, Android or any other provider. It will also be a future challenge to connect one digital signage software with many hardware devices. Today, professional displays offer integrated HTML5-browsers in which digital signage can directly be shown to some extent. Just a comparison to the early days: A player is connected with a display and provides content.

      Contact us