Digital signage offers your business innovative solutions for many application scenarios. Whether marketing, presentation or employee communication – there are no limits to your creativity. However, we have made the experience that businesses often have too concrete ideas about their areas of application and limit themselves to these. An approximate plan is a good thing, but you tend to overlook your possibilities. That’s why we want to inspire you with the following content ideas! 

News and events

You can use digital signage to draw attention to the latest news or events. This does not necessarily have to be information about discount promotions, you can also display information about opening hours, for example.

You are completely flexible in terms of design and don’t have long preparation times – simply create the content within a few minutes and display or adapt it in real time. With the time planning in the FRAMR. Cockpit, you can also plan opening hours for every day of the week – or even for public holidays – in advance and display them automatically on the relevant days.

Digital signage applications also allow your target audience to interact with information terminals and navigate independently. This is very easy with the intuitive user interface. Combine this with gamification elements and you can offer your target audience an appealing and interactive user experience that does not distract from the essentials.

Advertising campaigns

Whether as an indoor display or outdoor billboard, digital signage promises your campaigns more reach. Take advantage of the strengths of multi-channel marketing and promote your campaigns simultaneously via website, signage and other formats.

Product presentations

Did you know that 91% of consumers prefer visual content over text?  (source) That means, without digital signage you would be missing out on some opportunities in terms of audience engagement! The versatile options in content creation will showcase your product range perfectly and convince your customers. You want a video presentation? No problem! Or are you into something outstanding and want to present your products audio-visually? This is also possible with digital signage. 

Thanks to versatile hardware options, you are hardly limited in the format – not to mention the presentation in the highest resolution. Flexibility, quality and wow effects, only digital signage can do that!

Social Media Posts

Keep your customers up to date and present them your stunning social media feeds! You posted a gripping video on TikTok only a few days ago? Or an informative post on Facebook? Then show it off to your customers! And if your business has already reached a milestone or two on social media, you can proudly show off the follower count (good for social proof!). But it’s also benefitial for communicating pragmatic information. For instance, the following picture shows a facebook post on a display which is about a hacker attack to warn staff. 

Recruiting

Digital displays are 400% more likely to be seen than static advertising. A win for every recruiting campaign! Especially if you can show not only boring job advertisements, but also young, motivated people as shown in the following picture:

Information

The possibilities in content creation offer you plenty of scope for creative design. Take advantage of this for your company and present valuable tips that offer added value. Many medical practices show hygiene tips via digital signage, for example. And with beautiful images or videos, the whole thing doesn’t look loveless, but attractive and appealing.

Entertainment

Keep it simple! It doesn’t always have to be elaborate and complicated. A few pictures, videos or audio tracks arouse curiosity and enhance the appearance of your company.

Some inspiration for you: Show a countdown and when it has expired, you can present the latest news or new products, for example. Be creative and use the element of surprise to your advantage!

Live streams

Entertainment provides the ideal feel-good factor during lunch in a fast food restaurant or a slice of cake in a café. Digital signage offers an integrated live stream function for playing sports, music or other content. Very good for creating an immersive atmosphere!

Employee communication

Not only your target audience benefits from the strengths of innovative digital signage applications, but also your employees. Use the diverse design options of digital signage for employee communication in an appealing design. With modules such as Staffbase or RSS feed, you can dynamically import content from other communication channels.

Interactive content

The strengths of interactive signage are many and varied. At strategically advantageous locations, visitors can navigate independently and employees are relieved. But it also opens up new opportunities in the sales area, as customers can search for an item of clothing in the right size via displays and order it online in the store. In combination with gamification elements, your company creates an immersive experience!

Special offers

Of course, discount promotions always work. But with a nice visual presentation, they will be even better received by your target audience, because in addition to the discount, the design plays an important role. You can also show dynamic discount promotions that display the number of available items in real time or count down discounts.

Images

The most common one among digital signage content ideas. Images round off any digital menu and also play an important role in barrier-free communication. In addition, target audiences can remember visualized content better.

Welcome signs

A welcome that is not only warm, but also leaves a good impression. Digital welcome signs greet your customers and convey emotions.

Display capacity utilization / visitor management

The ability to display occupancy in real time or use digital signage as a ticket counter is particularly advantageous for public authorities or doctors’ surgeries.

User-generated content

Content created by users or target groups is also a digital signage content idea. For example, it is possible to display customer reviews from Google or sites such as Provenexpert. Or something minimalist and unusual like the image below:

Immersive content

Many companies face the challenge of communicating visually appealing advertising but not reaching anyone with it. There is a lack of immersive features. But with digital signage, this is not a problem.

Menus

One of the most common areas of application for digital signage (also with our customers!) is the digital menu. Not only because of its visual characteristics but because restaurants can adapt content in real time to communicate offers at short notice. With the planning function of digital signage, restaurants have maximum flexibility and can organize lunch offers days in advance.

Branding

Digital displays are perfect for representing your brand. This is not limited to the colors of your corporate identity, because the combination of high-quality designs and display reproduction enables new approaches in marketing. One example of this is our customer “Salzwelten”, which makes a good impression, especially on children, with its pit duck Sally.

Signposts

Navigation does not necessarily have to involve interactive displays, as classic steles are also perfectly suited as signposts.

Your creativity

We keep the last content idea very general and appeal to your creative streak. You don’t have to stick to specifications, because digital signage offers you a lot of creative freedom. Try something new, try your own creations and dare to do something unusual. Digital signage combines the strengths of digital marketing with user experience approaches and ultimately promises an innovative way to address your target audience.

That’s not all!

Our content ideas serve as inspiration, but there are even more possibilities. Digital signage is intuitive, flexible and visually appealing – a combination that promises several advantages for your company in terms of marketing and communication.

So be sure to take a look at our case studies to get to know the versatile world of digital signage and its design options.

Companies around the world take advantage of the power of social media. According to Hootsuite, increasing brand awareness is one of the most important goals here. So too with the use of digital displays.

The combination of digital signage and social media promises benefits in terms of brand building, communication and engagement. That’s why the FRAMR. team has developed several modules to combine the strengths of both applications.

In short: What are the benefits of playing out social feeds via digital signage? 

Integrating social media feeds with digital signage provides real-time interaction, drives audience engagement, strengthens brand presence, and enables the display of customer reviews. This dynamic connection optimizes communication and provides an effective way to combine online and offline presence.

Below, you’ll learn:

• What benefits the combination of digital signage and social media promises,
• which modules our team has developed
• and what content your team can create to promote different goals.

The FRAMR social media modules at a glance

HTML plugin for Facebook and Instagram 

Through HTML you can easily display posts from Facebook and Instagram via digital signage. Crossposting is not the only option here, because you can also customize the posts according to your ideas and show them to different target groups. And if you want to change something visually, you can also change text and image separately via the respective modules. 

-> Here you can find instructions to configure Facebook content with FRAMR. Signage. 

You can also easily show tweets via displays to share the latest news or refer to events. Twitter has published a step-by-step guide for embedded posts on its website.

TikTok videos

Of course, the fastest growing social media channel can’t be missing here. With TikTok integration, you can reach your target audience in an entertaining way. Especially useful for businesses with a younger target audience. What’s more, the TikTok module enables real-time display updates, so you’re always presented with the latest content. 

YouTube

Using a YouTube link, the module uploads a video and plays it as if it was stored locally in the playlist. Especially good for companies that want to present an image film and generally use the strengths of videos. 

How does the integration of the social media modules work?

FRAMR. modules integrate via an intuitive, easy-to-use drag-and-drop system. In the application, you can create and arrange content according to your preferences. Select the module you want and then configure it with the content. Here you can test this process for free. 

-> You want to know ALL the requirements for the successful use of digital signage? Then we recommend our article “7 important requirements for the use of digital signage“. 

Social media integration: the best content ideas for FRAMR. Signage

• Informative articles
• News from the company or the industry
• Customer ratings and reviews
• Sweepstakes 
• Customer stories or success stories 
• Product demonstrations and tutorials
• Information about public holidays or vacation
• User-generated content (e.g., product photos)

Digital signage and social media: The advantages at a glance

More reach, more time

Cross-posting saves your company a lot of time in content creation. For example, if your team has created a Facebook post, it can be shared simultaneously on FRAMR. Signage. As a result, your posts also generate more reach. 

Also consider this benefit in terms of digital signage’s location independence. Your posts will not only be seen in-house, but also outside at different times of the day via outdoor steles. This also creates touch points with people who have never had anything to do with your company. 

Increase transparency

In a survey, 74% of employees say they don’t hear news from the company because internal communications are not good enough. The combination of digital signage and social media effectively addresses this issue.

Digital signage applications are a great way to improve employee communication – screens catch the eye quickly and visual elements are better remembered. This is also where social media’s strengths come into play, as a post typically includes an image or video. Recent news communicated via social media can also be shared easily via displays, allowing all employees to see it. 

There are also advantages in customer communications in terms of transparency. In certain industries, there is a certain dependency on information regarding vacation planning, for example, in order to get an appointment at the doctor or at the car repair shop. Digital signage can be used to inform patients or customers in good time about a company vacation or the team’s absence in general. 

Here, your team can also announce periods with expected increased utilization. An example of this is auto repair shops that expect increased utilization in March/April and October/November due to tire changes. By giving advance notice, appointments can be better coordinated.

Authenticity and social proof

With the social media integration, it is possible to share customer reviews. This facilitates the marketing of your products or services, plus it eases the decision-making process of potential customers because the feedback answers remaining questions and positively influences the perception of the brand. 

Social media posts about teamwork or a behind-the-scenes look at your business makes it more reachable. It comes across as more down-to-earth, more likable and therefore more likely to be perceived as a brand. This also overcomes inhibitions of potential customers, business partners and applicants. 

Engagement and interaction

Through posts, the target group engages more with your social media profiles and opens up new touch points within the customer journey, for example by following your profiles. This promotes customer loyalty and possibly increases revenue per customer. 

But there are also multiplier effects, because new followers increase reach and engagement rates. This sends positive signals to social media algorithms, causing more people to see your profiles. In addition, an increasing number of followers improves the external perception and makes your company appear more attractive – be it to customers, business partners or applicants. 

Interaction by visitors or customers is particularly interesting in connection with sweepstakes. Few people will interact with digital signage through informative posts, but sweepstakes increase the number of participants. The applications create an innovative, modern customer experience – plus your business generates more leads and increases the engagement rates. 

-> Leads and engagement rates are not the only relevant metrics, however. In our article “5 important KPIs for measuring the success of digital signage“, we list the relevant measures of success.

Branding

The interaction of digital signage and social media promotes brand building. Corporate identity posts leave a good overall impression and digital signage displays enhance a modern brand image. Through strong messages, your company positions itself additionally and stays in the minds of the target group.

Conclusion

The combination of digital signage and social media combines two essential components for a modern brand image. Whether it’s higher engagement, brand building or more transparency in communication – your company benefits in many ways from the FRAMR. Modules. 

Here, you can post from the most popular social media channels, i.e. Facebook, Instagram, TikTok and YouTube. However, you don’t have to adopt the posts one-to-one, but you can customize them with the different modules.