Case Study – Hollywood Megaplex
ENTERTAINMENT & CINEMA
Background and objectives
Print media is no longer suitable for movie theaters. It lacks the ability to offer an immersive experience and to flexibly adjust prices and information.
Solution
PlusCity is one of our largest projects, and the Hollywood Megaplex is part of it. We installed a total of 46 players to create an immersive video experience. At the same time, the Megaplex can now adjust prices and information in real time and design the movie schedule using various visual elements.
FRAMR. Players in use
PANORAMA
LED WALLS
We operate 13 trapezoidal LED walls with one FRAMR. Player Panorama. It combines all these segments into one gigantic screen that is distributed across the entire interior facade. This allows content to be played on them effortlessly, both individually and across the entire building.
PANORAMA
POPCORN BAR DISPLAYS
The current snack and beverage selection is also displayed at all popcorn bars by our product FRAMR. Player Panorama. All sujets are planned in advance inside the FRAMR. Cockpit and played on location in a time-controlled manner. For special promotions, each of 4 connected screens can also display overlapping – and thus very impressive – content.
PRO
PORTRAIT POS DISPLAYS
Above the box office, 7 portrait displays always show the current schedule of the movie halls. A plugin specifically developed for the customer automatically checks the data source for changes and displays the new information in the customer’s corporate identity.
PRO
LANDSCAPE CINEMA ENTRANCE DISPLAYS
For each theater entrance, a FRAMR.Player Pro displays information about the planned movie screening. Again, all data is automatically obtained from the data source and displayed including trailer video.
PRO
ADVERTISEMENT DISPLAYS
23 FRAMR.Player Pro entertain visitors with the latest trailers, animated movie posters and special information about the Hollywood Megaplex.
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