Due to digitalization, companies are growing faster than ever before. This is because it is easier to automate processes and address a cross-regional target group. There are also various ways to make existing processes more efficient. 

The connection between digitization and company growth is also confirmed by a Microsoft study – which states that companies that have taken steps toward digitization at an early stage grow the fastest. 

Software is also indispensable for successful growth. There are solutions for every industry that promise greater efficiency and automate business processes. But apart from that, it is also important that software meets increasing requirements and is scalable. 

In the following, we address the scalability of digital signage solutions. We explain how our software solution, FRAMR. Signage, deals with increasing requirements and supports companies in the long term with digitalization. 

What does scalability mean in the context of digital signage?

Scalability means that an application ensures the same functionality or benefits as requirements increase. In the context of software, scalability refers to being able to handle an increasing number of users or demand without losing performance or limiting functionality. 

Example: let’s say you have a small business and want to digitize your advertising. To achieve this goal, you invest in digital signage software. To implement it, you want to set up three displays to better target potential customers. After a sustained period of growth, your company expands and relocates. You want to set up nine displays instead of three. Also, the scope expands – not just advertising is the focus, but also employee communication and real-time interaction through terminals. A scalable system easily meets these requirements and promises straightforward implementation.

Scalability of FRAMR. Signage

Software requirements increase as companies expand. This is because there is an increased demand in terms of application scenarios or the amount of data consumed. Often the team also grows and it must be ensured that several people use the same software at the same time. 

Digital signage solutions are no exception. As shown in the example, the areas of use may expand and thus the demand for certain functions also increases. Good software must also be able to play out content across multiple monitors at the same time. 

-> As demands increase and growth continues, FRAMR. solutions provide consistent performance. Let’s take a detailed look at scalability and how your business can benefit from it.

Displays

Whether monitor, LED or audio – the FRAMR. Players are designed for versatile use. As your needs grow, you can add another player to the application at any time, allowing you to play on more displays. 

Data volume

More displays also means more queries at the same time. Accordingly, solutions are required that can handle high data volumes to ensure trouble-free operation. Since FRAMR. Signage runs on a cloud and offers maximum performance standards, even the simultaneous operation of ten displays is no problem. 

Application areas

Digital signage promises cross-industry application for various fields of use. You can open up further areas of application at any time, be it in employee communication or in addressing customers. In doing so, you can expand and automate various company processes and areas more efficiently. 

Design possibilities

Let’s say you want to digitize your company’s advertising and reach more potential customers with a combination of images and videos. However, in order to exploit additional advantages in addressing target groups, gamification elements and an interactive experience are also useful. FRAMR. Signage works for all of these application scenarios. And with the sensor-based technology of our players, you can also design the target group approach flexibly. 

-> Learn more about FRAMR. modules and how you can use digital signage. 

Security and support

Regardless of the amount of data retrieved, FRAMR. Signage offers the highest security standards. Your data is safe, and we also take care of updates and monitoring to identify cyber-attacks as well as other threats. It doesn’t matter if you have been using digital signage for a short time or if your company is in the growth phase. You can read more about the security standards of our software here. 

Continuous operation

FRAMR. Signage is designed for 24h/continuous operation. Your company benefits from more performance at constant costs as well as from a time-flexible target group approach. 

Team processing

FRAMR.’s cloud-based service enables decentralized editing of your content. It is possible for several people to use the software and create content at the same time. This saves your company time and makes it more flexible. 

Cost

Our team is aware of the requirements for FRAMR. grow together with the company. Accordingly, we offer our customers advantageous subscription prices that promise financial benefits for additional functions. 

By investing in digital applications, businesses have certain advantages. Especially in terms of efficiency and transparency in communication. However, not every company takes advantage of these benefits, the reason is often inadequate planning.

Digital signage is a good example for this. The applications promise advantages in the area of advertising, but without a content strategy, your business will still not achieve its marketing goals. In fact, digital signage solutions are a regular part of comprehensive planning, which also takes into account issues related to content or locations. Therefore, we present to you the seven most important requirements for the successful use of digital signage.

Overview of the requirements for digital signage

You need to know your objectives

A clear objective is the key factor for the successful use of digital signage. What does your business want to achieve? More sales through advertising? A better user experience? Or are there difficulties with staff communication? 

First of all, define your goals and only then take the following steps. If possible, include KPIs to measure success, such as sales figures or how many people participate in sweepstakes. 

Setting goals also depends on your target audience. While the many design possibilities of digital signage offer your business advantages in content creation, your main goal should be to convince  and not to create for the sake of it. Many companies get lost in the variety of design options but sometimes the simplest solutions are the best. So don’t overdo your options, because it will be perceived as annoying in the worst case. Better to keep it simple, but in line with the desires of your target audience.

Budget planning

A basic budget planning, taking into account the objectives, creates transparency regarding the costs. This is not only about the purchase of digital signage (software and hardware), but also about personnel costs for content creation and potential scaling. Although Digital signage offers you cost advantages compared to traditional advertising methods, the applications are still not a no-brainer. Your team first needs to get familiar with the functions, carry out test runs and try out different formats. This results in additional financial expenses – so you’d better plan your budget a little more generously. 

It’s not possible to give you exact insights into the potential costs. But in our article “How much does digital signage cost?” we give you a general overview of the costs with practical examples. 

Content creation

As already mentioned, digital signage offers your company a wide range of design options. However, the focus is on your target audience and to communicate the right messages. The most important thing is to implement content ideas that are beneficial for your business. In an advertising campaign, the focus is not on the complexity of a design, but on how well it appeals to your target audience. Videos generally work very well, but FRAMR. Signage offers you other modules for a targeted approach. For example, image galleries, countdowns, and text-to-speech.

Our advice: Be creative! Finding the right digital signage content is all about trial and error. Consider your branding and what your target audience wants – and then try multiple variants to see whether a piece of content works or not. Thanks to the monitoring features of digital signage, you can evaluate KPIs to see what your target audience likes. 

Location selection

The location is also crucial for the use of digital signage. The screens should not be placed too high, but also not too unimpressive. They should not block the way either. Ideally, digital signage applications are highly visible, but not distracting or too obtrusive. The following pictures of our customer projects will sharpen your sense for the right location:

It also depends on your industry. In a small store, digital signage applications are well placed in the window as well as behind the counter. In a mall, on the other hand, it is more practical to place info terminals next to the entrance to ensure good navigation. 

Time frame

Digital Signage is quick to get up and running, but you need to get to know the applications first. It may well take a few weeks before you are familiar with all the features. Take enough time to get to know the functions. 

As mentioned earlier, you also need to consider human resources. Your team is unfamiliar with the applications and will need a training period. Marketers don’t yet know the individual software requirements, and it should be noted across departments that information exchange will be done via digital signage in the future. Such processes take time. This is why, for instance, we offer our clients a one hour instruction to understand the basics in content creation and how FRAMR. Signage works. 

Know the individual requirements

Every business is different and so are the requirements. This refers not only to the target audience, but also to the location, the use of resources and the application possibilities. While the requirements mentioned so far apply equally to all companies, even more important are the individual requirements and also possible hurdles.

Example: Digital signage displays are ideally located at eye level and at hotspots (e.g. entrances). This makes them stand out quickly and your target audience is better focused on the content. However, not all businesses are able to place displays at the entrance. In this case, it is difficult to meet the requirements and alternatives must be found. What those are, depends on your business – either make some space or move the displays elsewhere. 

Be aware of all the advantages

Digital signage is a true all-rounder and offers you a lot of advantages. Whether in terms of efficiency, improving communication or expanding organizational structures. You should use this versatility for your business

Example: You plan to create advertising campaigns with digital signage. The goals are clearly defined, namely a better appearance, more reach and higher sales figures. However, after two years you want to expand the scope of digital signage and use it as a presentation medium for in-house training. You can easily scale digital signage by using it in multiple ways and by simultaneously improving communication, marketing and navigation. 

We suggest to first decide on a goal and familiarize yourself with digital signage applications. Then you can expand the areas of application and improve the communication structures in your company holistically. 

-> If you want to know more about the areas of application, we recommend our blog article about the different application areas of digital signage. 

Conclusion

The requirements for digital signage take into account budget planning in particular, but also the choice of location and human resource affairs. Deal with the requirements in advance in order to achieve your goals with digital signage – grant your team a time buffer so that everyone deals with the functions and gets to know the applications.