The functions of digital signage go much further than just displaying advertising. We show what possibilities there are.
In this article:
- Digital Signage functions: An overview
- Overview of the functions
- What are the advantages?
- How do companies determine their needs?
- Hardware: More than TV and advertising boards
Digital signage functions: An overview
Digital billboard, advertising sign or screen advertising, under whatever term you know digital signage, you always hear about it in connection with advertising. But the functions go far beyond that. Progress in software programming allows versatile use, from providing information to employees to displaying crypto or stock quotes. In the following article, FRAMR clarifies the functions of digital signage and how companies determine their needs in order to benefit from the desired use.
The functions of digital signage software offer businesses interesting possibilities because software promises good options for better marketing and the company’s image is carried outward in a positive way. That’s not a surprise because digital signage solutions bring a fresh as well as a modern breeze into a business and symbolizes the digital spirit. All businesses take advantage of that, including startups and small companies.
Overview of the functions
Digital signage is mainly known for two functions. One is the playout of advertising and information. The other known usage is to show TV content in restaurants and snack bars. Progress in software development has expanded these functions and businesses can choose from a wide range of integrations which all promise advantages for every business industry.
The following functions can be used / outplayed with the use of digital signage software:
- Display of video and picture content
- Change in colors
- Outplay of RSS feeds
- Facebook / social media postings
- Calendars and appointments
- Crypto currencies and stock quotes
- Audio streams
- Embedded playlists
These aren’t all functions by far. Because of the regular optimization in software development, the possibilities expand step by step and digital signage provides advantages for all businesses.
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What do these functions look like in practice?
A picture here, embedded weather forecast there and all of that is rounded by an audio stream. Of course digital signage does not work like this in practice. These functions can rather be used and combined to show appealing content or to fulfill a benefit.
For example, many restaurants use digital signage to show their menu to customers. In administrations are screens which provide information for employees or to inform them about changes in the company. In malls, for instance, digital signage terminals are used to read credit cards.
The different functions make it easy for businesses to fulfill their desired benefits with digital signage. To give further insides, we have listed below other functions which are possible with digital signage:
- Screens to display advertising and information
- LED walls
- Departure times of trains
- Visualized directories for better navigation
- High format box office displays for showing information (movie showtimes for example)
- Counter displays do draw customers attention to innovations or new stuff
- Info terminals
- Internet radio for acoustic ambience
For a detailed overview of the different functions, we recommend you to take a closer look at FRAMR’s previous reference projects. This will give you an additional impression of how different industries can use digital signage and take advantage of it.
You shouldn’t think of digital signage as a connection of many different / individual functions that fit together like a puzzle. Instead, these different functions interact and support the outplay of specific, holistic content. Displaying content is not limited to static content or pictures.
→ Find out more about the application areas of digital signage and the advantages for your business
What are the advantages of digital signage?
A closer look at the functions also brings the question about the advantages of digital signage. Many businesses see the chance to bring digitization processes forward. Others follow the goal to make their business appear more modern. Both are valid reasons but what matters is which individual goals a business wants to reach. To set marketing specific goals, it’s important in the first step to know all the advantages.
An overview of the advantages of digital signage:
✔️ Dynamic content
✔️ Efficient optimization processes
✔️ Cost savings
✔️ Centralized hosting
✔️ Better brand experience and feedback
✔️ Improved communication between businesses and clients
Before digital signage was a thing, it was elaborate to adjust advertising. Every change also meant designing a new poster or advertising sign and then having it printed. That makes changing processes more complicated and still in 2023, many businesses face the challenge that internal working processes are not automated or too slow. That minimizes potential for optimization and cost savings.
Thanks to digital signage, things changed. Centralized administration makes a fast and uncomplicated change of content possible. Live streams are possible too. That digital content provides more opportunities in design isn’t surprising because design possibilities for a static poster are limited.
Efficient optimization processes
Mobility enables the flexible playout of different content. If a company’s analyses show that a certain type of content promises more visitors and sales in the evening, a short term change can be made accordingly. Content can be adapted to the target group quickly and easily. That promises more sales as well as more efficient marketing processes in the long term.
The measurability does not have to take place via digital signage. Content that proves for social media for example will also promise success elsewhere. Mobile and flexible testing phases promise quick adaptation possibilities which are not given by static posters.
The one-time investment in digital signage costs money, sure. But over many years you will save much more than you invested. Time savings are enormous thanks to digitization and automation of processes. Testing phases in marketing become shorter on the other hand which provides good optimization potential and an efficient use of resources in the long term. Therefore, cost savings aren’t particularly linked to savings in money investments but to time savings and shorter testing phases.
Worries about updates and maintenance? You better forget about that! Cloud servers for digital signage provide centralized hosting solutions which also provide service for maintenance for example. Realization of hosting is done under consideration of the GDPR and the highest safety standards to prevent risks.
Better brand experience and feedback
The beautiful presentation of digital signage software lets your (potential) customers better dive into the world of your brand. Content is tailored to the target group and promises “wow moments” the moment they walk by. When good, mobile and lively content meets the high quality resolution of a screen and it has a different effect on passers-by than static posters or billboards. Therefore, (potential) customers are given the possibility to provide uncomplicated feedback that can be considered and implemented quickly and easily.
How do companies determine their needs?
Decision making processes are more difficult because of the variety of functions and possibilities for digital signage. To determine needs for your businesses and to take advantage of all the given possibilities, we suggest you to ask yourself the following questions:
- What must the software be able to do and which goals do I want to reach with my business?
- How many screens need to be installed?
- What is my company’s content strategy?
- How much budget is available?
- When must the project be completed?
- What are the wishes of my target audience?
If you have the answers to these questions you can realize the implementation of digital signage for your business. The following processes are determined by functions of software – the offer of FRAMR. enables, for example, the connection between digital signage and mobile devices as well as a connection between different hardware providers.
Simply explained: You need software, hardware, content and installation. Good hosting and connectivity isn’t a must but highly recommended to provide high quality.
Hardware: More than TV and advertising boards
The progress of digital signage is also reflected in its compatibility with hardware. Content can be played not only on classic TVs but also on extra large screens or digital customer stoppers.
Loss in quality? Absolutely not! The actual challenge for digital signage software is to show content independently of the hardware without any loss of quality – and thanks to progress in software development and compatibility, this is achieved without any problems.
The progress reaches so far that different variations during outplay of content are given. For example, digital signage software makes it possible to play the desired content on multiple screens at the same time or to combine the content on multiple hardware devices into one overall image.
Modern and high quality hardware is also safe from vandalism and there is no loss in quality when displaying content. Exactly this makes a good combination between hardware and software: Both components fulfill high quality standards and have no security gaps.
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Show digital media content on common displays like consumer or professional screens or even LED walls! That’s simple digital signage, and that’s how we support your work with FRAMR. The answer for easy and intuitive management and presentation of media content.
Feel free to take a look at our cockpit to try digital signage FOR FREE!
Many businesses know how to use the advantages of digital signage. For a long time these advantages were only visible for advertising but progress in software development provides more possibilities, starting with information sharing up to visual improvements in a company. The offer reaches out to all industries and businesses of all sizes. Therefore, it’s to be expected that the demand for digital signage will rise in the future.
Lastly, we will answer frequently asked questions about the functions of digital signage.
How much does digital signage cost?
Digital signage combines a one time investment in hardware (between a few hundred and few thousand euros) and a monthly fee for the software. Prices vary but usually start at about 10 euros per month.
What is needed for digital signage?
In the first step, installed software and hardware are required. You also need content to display it. These three components, software, hardware and content, are the center of functional digital signage.
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