DIGITAL SIGNAGE

A WORLD THAT INSPIRES & EXCITES

In this article:

1. Digital signage as a versatile medium
2. How does digital signage use the advantages of streaming content?
3. Live streaming formats of FRAMR
4. The advantages for your business
5. Use streaming content precisely
6. FAQ 

Digital signage as a versatile medium

Businesses increasingly look for flexible solutions to display media and to present content to a broad target group. Especially solutions which ensure a versatile usage are useful. That saves money and provides the desired flexibility. One of these opportunities is digital signage.

Whether as information medium or digital billboard, the flexible application areas of digital signage ensure an uncomplicated as well as versatile display of different types of content. The media versatility reaches from videos and pictures to social media, RSS-feeds and audio streams. Other than that, digital signage facilitates interaction with a variety of applications. Examples are parking machines, electronic signposts or booking systems for cinemas.

Even more interesting than the media versatility is the effect of digital signage on your target group. The applications appear more attractive and modern through which user experience improves. That also has advantages for your business positioning in competition and strengthens the external effect your company creates.

Due to the high-quality and intelligent software it’s easier for businesses to align content to their target group and reach it. The AI of digital signage ensures an intuitive interaction with users and aligns the content to the right group of people automatically by using sensors. We explain how this works more precisely in our article “Software development: The future of marketing?”

How does digital signage use the advantages of streaming content?

Basically, there are many advantages by using digital signage – and the possibilities in the area of streaming content are versatile. But what matters are the advantages of digital signage through the display of streaming content.

On the one hand there is the possibility to use many services at once. Your business is not bound to, for example, displaying videos in a continuous loop. Instead, you can design and organize content as you want. Furthermore the parallel display of different content formats is possible.

Other than that, the displayed content can be combined with the atmosphere of your business, through which content unfolds a completely different effect. Your target group dives into the world of your company.

One example for that are electronic markets which show content of new video games. Unlike social media- and TV-advertising, there is no “distance” to the product during the moment of interaction because your target group is located in your business. Advertising is therefore not perceived as a side effect, instead your target group is immersed in a world of experience.

The combination of content and business atmosphere comes with another advantage: It creates an effect in your target group which motivates interaction and creates a positive association with your business.

When, for example, electronic markets show content about new video games, it rather motivates your target group to buy than when they are at home watching the same content on YouTube. (Potential) customers are already there, where they normally find video games and recognize a connection between location and advertising.

The positive connection to a business through streaming content can be shown well by using a doctor’s office as an example: Displays are set up in many waiting rooms which show current news regarding health care. But often, doctor’s offices use displays to introduce their employees. Thereby doctor’s offices strengthen the trust in their patients even before they receive treatment.

Live streaming formats of FRAMR

In the classic sense, streaming content describes the live transmission of media. Digital signage allows live streaming as well as displaying pre-recorded or -produced content, whereby the latter ensures more content diversity. Still, there is progress in live streaming and that creates advantages regarding content production. Live renditions don’t require pre-produced content through which businesses save resources.

FRAMR supports several live streaming formats. We offer the following listed services as own modules which can be embedded in playlists:

Not all businesses equally profit from these mentioned advantages. Live streaming doesn’t yet offer the same flexibility in content playback as pre-produced media. And most video streams require a high bandwidth or have high latency times.

But don’t think that the mentioned advantages only exist in theory. The following use cases prove that live streaming is more than just a way to display content:

• Radio streams can be used to control the public address system of, for example, business premises or restaurants, and seasonal streams can be planned in advance (Christmas, summer, …).
• Any playback device like SAT or cable TV can be integrated as an element in a playlist and thus be processed to an “own” info channel or news channel.
• For LIVE events, the live picture, e.g. from the stage, can be easily enriched with additional information by a playlist, such as sponsor logos or the program schedule.
• Switching playback between static advertising and live program can be pre-scheduled in FRAMR. to automatically switch playback to the live signal at the start of the event.

You want to know more about the advantages and application areas of digital signage? Then you should definitely take a look at our article “Digital signage applications for businesses”. You will be surprised how versatile digital signage is!

The advantages for your business

You have many advantages through the combined usage of digital signage and streaming content, including the following:

• Flexible content display
• Target group oriented marketing
• Brand building
• Automated content display
• Time saving
• Modern business image
• Addressing your target group directly
• Your business remains in memory thanks to audio-visualized content

Many of our customers use the advantages of streaming content in combination with digital signage. Feel free to take a look at our case studies to convince yourself!

Use streaming content precisely

To use the advantages of streaming content, you ideally display content purposefully. Awake curiosity in your target group and present high quality content which creates a “wow-effect”. Objective advantages are only useful when you use them purposefully for your business.

Ask yourself the following questions to ideally use the advantages of streaming content:

• Who is my target group and what do they wish for?
• How do I use streaming content purposefully?
• Where do I place hardware (e. g. information terminals) to reach my target group?
• What are current content trends?
• How can I use streaming content to strengthen the position of my brand?

It is essential to think about these questions. Only with the right planning will you use digital signage purposefully.

Consider not to use too many content formats at once because there is the danger of information overload. Content prioritizing belongs to the biggest challenge when using digital signage. To have many choices also means that you might make wrong decisions. Plan the usage as precisely as possible and rely on internal data about your target group (e. g. market research).

Are you looking for a competent partner who knows streaming content inside out and has years of experience in the development and application of digital signage? Do you want to prioritize your content and play it out in a targeted manner? Then you have come to the right place! FRAMR is your reliable provider for high-quality and intuitive digital signage software. We help you to find the right offer, and we also advise you on your application possibilities and advantages.

FAQ

Finally, we answer frequently asked questions about digital signage software.