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Online webinars 994 537 Linda

Online webinars

FRAMR – Digitale Signage and it's functions

Fr. Jan. 27th 2023

11.00 a.m. – 12.00 p.m.

Seminar leader: Lukas Aumair

Seminar Management

Lukas Aumair

Lukas Aumair – Founder FRAMR & CEO Megatechnik Multimedia Professional GmbH

 

FAQ

Who are the online webinars suitable for?

The online webinars are suitable for anyone who wants to digitize and automate their work and communication processes. It doesn’t matter whether you have already had contact with digital signage or are looking for an introduction to the application.

 

Which tool do I need to participate in the webinars?

Participation in the webinars takes place via Google Meet. Therefore, you don’t have to install any additional tool.

 

What content do the online webinars cover?

Our goal is to show the benefits of digital signage and help you get started with the application. We also see the online webinars as an opportunity to interact with companies that are already using digital signage.

 

How long does the webinar last?

Our webinars last between 30 and 60 minutes. In terms of content, we try to finish after 30 to 45 minutes to allow time for questions.

 

How many people can attend per webinar?

We don’t commit to an exact number of participants, so we welcome anyone who wants to attend!

 

What are the first two online webinars about?

In the technical webinar “Digital Signage and its Functions”, we provide exclusive insights into the advantages and functions of signage software and how companies can benefit from it. In the second webinar, “Content Marketing in Digitalization”, we will discuss the influence of digitalization on advertising and strategic marketing processes. In addition, you can expect valuable impulses on trends and future developments. The webinars do not build on each other, but move thematically in a similar direction to provide a coherent overall picture.

 

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What is monitoring? Advantages, requirements & more 994 537 Linda

What is monitoring? Advantages, requirements & more

WHAT IS MONITORING? ADVANTAGES, REQUIREMENTS & MORE

Monitoring is becoming increasingly relevant for the supervision of business processes. In our article you will find out more about the advantages, data protection and co.

In this article:

  1. Monitoring: Supervision of business processes becomes increasingly relevant
  2. What is monitoring?
  3. How does monitoring work?
  4. Overview of the different types of monitoring
  5. What does remote maintenance mean?
  6. Digital signage monitoring: What are the opportunities for businesses?
  7. The advantages and disadvantages of monitoring
  8. Which monitoring software is available?
  9. Data protection: The legal situation
  10. What should be included in a maintenance contract?
  11. Conclusion
  12. FAQ

 

The most important information in a nutshell:

  • Monitoring describes a process of documentation, guarantee of safety and evaluation of data
  • Supervision of these processes is an important indicator to figure out key numbers in business
  • There are different types of monitoring
  • To avoid possible misunderstandings in data security, a maintenance contract is recommended

 

Monitoring: Supervision of business processes becomes increasingly relevant

Thanks to the given possibilities of digitalization, working processes of businesses become more efficient. For example, software automates processes and saves costs. But the advantages don’t only become visible in the usage of modern working methods but in their measurability too. FRAMR gives further insights into the advantages of monitoring and what businesses have to consider when choosing the right methods.

 

What is monitoring?

The term “monitoring” pretty much means “supervision” and describes all processes to measure and evaluate specific data under use of technical tools.

The controlled processes depend on industry and area of operation. A common goal of monitoring is to capture, measure and observe business related working processes to provide safety and quality standards. Aspects of safety are especially important because a detail oriented supervision of technical processes provides the possibility to prevent software failures and execute updates fastly.

Almost every industry is provided with advantages of monitoring and the possibilities of supervision are broadly diversified. Monitoring is used in the industries of medicine, digital signage, search engine optimization and finances. Usage and goals depend on the industry. Monitoring provides many attractive options in online marketing because businesses get further insights into relevant KPIs and therefore can optimize their processes successively.

 

How does monitoring work?

Basic requirement of monitoring is the connection between software and network infrastructure so that the desired processes can be measured. To guarantee flawless functionality, modern and foremost high quality technique is required.

Through the usage of monitoring software, businesses are given the possibility to collect and evaluate specific data. But in the foreground is not necessarily the evaluation of KPIs but, for example, the supervision of hardware and network infrastructure.

In most cases businesses claim services of third parties of the IT industry. In exchange for money they receive a license which allows them to use monitoring software. As monitoring programs are hard to operate, an induction phase or internal workshop is necessary. Alternatively, there remains the option of remote maintenance, whereby the entire monitoring infrastructure is provided by an external provider.

 

Overview of the different types of monitoring

There are different types of monitoring. Mostly, monitoring is divided into three categories: Business, customer and market monitoring. This separation can be further specified (for example, website monitoring). Following, we will give descriptions of the most commonly used methods.

 

Application Performance Monitoring

The goal of application performance monitoring is to check functionality of applications and programs to improve user experience. Different options are available to achieve this goal. The used tools help to determine flaws and attain important information about data transmission speed.

 

Business Transaction Monitoring

As the name reveals, business transaction monitoring is all about supervising business processes. The goal is to optimize these processes which are directly connected to business transactions. A good example for that is the ordering process of an online shop and online payments.

 

System Monitoring

The goal of system monitoring is to review performance of a computer. Important measurements are determined in the first step, for example the performance of a network or the available amount of storage space. Under consideration of these aspects, the evaluation follows in the next step.

 

What does remote maintenance mean?

In connection with monitoring, another term is often mentioned: Remote maintenance. That means the administration of monitoring software is provided by a central location and external access to software as well as hardware is possible. Good and reliable hosting is essential because technical difficulties and required updates may lead to failures. 

An often used method of remote maintenance is cloud monitoring. The centralized data backup through cloud based solutions comes at lower risk because software and other technical applications work without internet connection as well. Other than that, cloud computing provides high safety standards because administration is provided by a professional protected data center.

Cloud computing

Cloud computing: A meaningful method for businesses – safety and regular updates are guaranteed! | © Caspar Camille Rubin

 

Digital signage monitoring: What are the opportunities for businesses?

Digital signage is often used in marketing and for good reason. The screens, assuming they are used as digital billboards, enable fast reaction times and the flexible customization of displayed content on a changing target group (in shopping malls for example). That creates potential for optimization in marketing based on KPIs.

But the amount of advantages reaches even further: Providing information through a central station and regular updates on a server expand the functions for all screens.

Remote maintenance is particularly useful for digital signage because digitized business processes require flawless functionality. The worst case scenario occurs when someone, for example, uses an information terminal and it doesn’t work or a player / signage device is offline and nobody notices that it’s not provided with new content. Cloud computing eliminates problems like these because regular updates and maintenance are provided by an external supplier who controls the events.

FRAMR. – The easy and intuitive digital signage solution
FRAMR is THE solution for easy and intuitive administration of digital content. Our offer fits the needs of all businesses which want to expand their digital processes and set an unforgettable customer experience as priority.

 

Our products convince with the following advantages:

  • Maximum performance
  • High flexibility
  • Independency
  • Safety
  • Storage space
  • Connection with leading hardware brands

 

But that’s not all! Our subscriptions promise a huge diversity of functions and modules. Administration and maintenance is provided by a strongly performing as well as GDPR compliant cloud. Updates, troubleshooting and other important changes is what you receive with a license. High quality is guaranteed and you can concentrate on your business.

 

What are the advantages of monitoring?

The advantages of monitoring are better quality and more safety of supervised processes. Other than that, monitoring provides a fast reaction to sudden failures as well as to maintenance and updates. Using monitoring for marketing comes with many advantages too because relevant KPIs are easier to evaluate.

Overview of the advantages of monitoring:

  • Providing safety
  • Evaluate marketing KPIs
  • Recognizing potential for improvement
  • Execute updates
  • React fast on software failures
  • Providing important functions
  • Prevention

 

Provide safety

With targeted monitoring, necessary maintenance work is carried out while maintaining high safety standards.Monitoring prevents the disruption of internal business processes and ensures smooth processes.

 

Evaluate marketing KPIs

Digitalization creates measurability. Evaluated data and results can be analyzed directly thanks to the usage of monitoring. Measuring relevant data has a significant impact on following events within a company and decision makers can determine important economical steps based on evaluated data.

 

Recognizing potential for improvement

Optimization not only concerns economical factors but also aspects of safety. In fact, businesses have the advantage to optimize all processes, no matter if it’s documentation, expanding technical systems or response time to possible problem fixes.

 

Execute updates

Updates provide better performance of technical processes as well as they ensure keeping up with required standards. For software, functions can often only be used to a limited extent if important updates are not carried out.

 

React fast on software failures

Software failures can’t be prevented completely. Targeted supervision ensures fast reaction and people in charge can get the system running again.

 

Providing important functions

This advantage concerns remote maintenance. When the portfolio of functions is updated, an uncomplicated expansion takes place through a central location. This means that updates do not have to be carried out independently or by an internal team – this is done by an IT service provider.

With remote maintenance, businesses take advantage of financial relief, because there are no additional personnel or training costs for hosting the monitoring software.

 

Prevention

More important than problem fixing is prevention of possible disruptions or obstacles. Problems or shortages in resources should not get fixed when they appear. Businesses rather recognize these problems early and react directly. Problems or failures are often a result of a row of incorrect processes and monitoring provides enough transparency here.

What are the disadvantages of monitoring?

Data security is an important topic to consider and the number of warning letters because of personal data breach has increased in the past years. Monitoring is no gray zone as long as you use personal data responsibly. But that’s exactly the point: To prevent data privacy violations, a maintenance contract is necessary (keep reading!). In many collaborations it is exactly this aspect which is disregarded and ultimately leads to warnings or similar problems.

Another disadvantage is to keep yourself too busy with numbers, data and facts. Evaluations and measurable results are important but if businesses are too focused on determining KPIs and with documentation of relevant numbers then business related decisions might take too long.

For many people this doesn’t make sense because measurable results and numbers normally make decisions easier. But take a look at this from a different perspective: Imagine you have all the relevant data for your business processes and at the same time your team collects different ideas to execute or to improve business structures. The selection is big and that makes the decision harder. Information and measurability are good but too much information slows down the decision making process.

 

Which monitoring software is available?

There are many different variants of monitoring software available on the market and mentioning all of them would take too long. Therefore, we will take a closer look at three types of monitoring: Software as service (SaaS), proprietary and open source.

 

Software as a service (SaaS)

Software as a service is defined by external administration of monitoring software through a third party provider. A subscription allows customers access to specific functions. The biggest advantage of SaaS monitoring is the potential money saving for businesses because it’s a remote maintenance through which IT services providers take care of updates, maintenance, installations and safety.

 

Proprietary monitoring

In case that monitoring is not carried out to an external IT service provider, license based options offer a good alternative. Proprietary monitoring means that businesses get access to monitoring software in exchange for a monthly fee. Required updates and problem fixing are ensured by the licensor.

 

Open source monitoring

Open source monitoring is similar to proprietary monitoring but with one significant difference: The provided tools are for free. However, less costs also means less quality. Necessary updates need to be done by businesses themselves and hosting might cause a problem when there is no qualified expert hired. Remote maintenance is highly recommended. That costs money but all in all it’s still cheaper than SaaS monitoring.

 

What is the difference between monitoring, reporting and controlling?

The terms monitoring, reporting and controlling aren’t synonyms although they sound similar.

Monitoring: Monitoring describes supervision of technical processes. It’s actually like a general term for all measurements and observations of processes within a system.

Reporting: Reporting prioritizes collecting and processing business related data such as KPIs. Companies record this data in so-called “reports” and use them to optimize processes. These reports don’t only consider economical factors but general information about a company.

Controlling: Controlling is part of business administration and deals with planning as well as with coordinating a company. It’s distinguished between strategic and operative controlling. Strategic controlling deals with market analyses and potential development of the market whereas operative controlling deals with organizing budget and makes decisions based on determined numbers to use resources more efficiently.

Basically, monitoring describes a general process. The goal is to get access to relevant numbers with support of technical devices. Reporting is more specific which collects information about a company. Controlling on the other hand is all about figuring out economically relevant numbers and making decisions based on that.

 

Data protection: The legal situation

Remote maintenance and connecting technical devices with external IT systems raises the question of data protection. The actual difficulty is that there is no law to specify that.

To prevent possible misunderstandings and data protection breaches, a maintenance contract is recommended. Such a contract not only regulates and determines rights and obligations but data protection aspects as well. The parties are free in creating the contract but some clauses should consider the legal situation and clarify the processing of personal data as well as secrecy about it.

 

What should be included in a maintenance contract?

A legally secure maintenance contract shouldn’t give any space for interpretations and clarifies the most important questions about the collaboration between companies.

These are the most important components of a maintenance contract at a glance*:

  • Maintenance item
  • Rights and duties of the contract parties
  • Contract period
  • Cancellation
  • Scope of services
  • Liability for defects and warranty
  • Maintaining

The components of a legally secure maintenance contract should be determined individually and based on the interests of both parties. There are templates to create such a contract but more efficiently is to talk to a lawyer. Violations against the GDPR cost a lot of money and legal consulting will clear things up. The risks reach much further because the majority of actions on the internet provide consent. With good legal consulting you are safe.

What is data management? Strategy, tasks & advantages

 

Our final recommendation: Use backup software

Using software always comes with risks even when developing teams keep up to high standards and qualified software testers check the end result. Still, we highly recommend performing a backup when using monitoring software. Backup software is an additional storage medium which creates a safety copy of existing data. Especially in monitoring, saving data can be an important factor because many evaluations (KPIs for example) are relevant for economic development of a business.

 

Conclusion

Monitoring makes working processes of companies easier and allows them to focus on their key business. Potential for saving money is especially possible in evaluation KPIs, although businesses shouldn’t focus on these numbers too much. Central administration makes it possible that business required applications are used safely and get updated regularly. In case of remote maintenance, a contract is highly recommended to clear up any misunderstandings regarding data protection.

 

FAQ

Lastly, we will answer frequently asked questions about monitoring and remote maintenance.

There are many different types of monitoring. The three most common ones are business, customer and market monitoring.

Monitoring software helps companies to figure out business related numbers such as KPIs but also to measure technical processes and to prevent risks.

Contact us

 

    *Legal notice: All information in this article is for general information purposes only. It does not constitute legal advice in individual cases and cannot and should not replace such advice. 

     

    Sources

    https://www.acronis.com/de-de/articles/monitoring-tools/
    https://www.juraforum.de/muster-vorlagen/wartungsvertrag

     

    Pictures: © Canva.com

    FRAMR developer Lukas Aumair about Digital Signage 849 566 Linda

    FRAMR developer Lukas Aumair about Digital Signage

    FRAMR DEVELOPER LUKAS AUMAIR ABOUT DIGITAL SIGNAGE

    Digital signage offers new chances on the market and is all about innovation in times of digitization.

    Guide for the interview:

    1. What is FRAMR and how was the idea behind it developed?
    2. Which steps were to consider during development?
    3. What about the current demand for digital signage products?
    4. Why do more businesses rely on digital billboards?
    5. Recommendations of Lukas Aumair
    6. Which industries take the most advantage of digital signage?
    7. How can working processes be simplified?
    8. What are the future perspectives of digital signage?

     

    Digital signage, software and more – for many businesses it’s the unknown but for Lukas Aumair it’s daily business. In the FRAMR interview, the CEO of Megatechnik professional multimedia GmbH describes how important digital signage will be for businesses in the future and which chances can be used. Other than that, he also talks further about important advantages regarding digital advertising.

    Lukas Aumair

    Lukas Aumair: Developer of FRAMR and CEO of Megatechnik multimedia professional GmbH

     

    What is FRAMR and how was the idea behind it developed?

    A digital working environment requires the right solutions but many businesses fail in that area. Digital screens are known to most people, although not necessarily under the Term “Digital Signage”. What most people don’t see on the outside: The processes behind the development of software to display content on a digital screen require detailed programming as well as a qualified team. At the end, everything needs to work properly, starting from the idea through to marketing.

    “The content management team of our company looked for a solution to remotely manage content of digital screens in a mall. All solutions on the market were locally installed and therefore only accessible under unsafe as well as complicated conditions and the usability was bad.”

    The thoughts of Lukas Aumair to get to the idea make clear which challenges his team had to face. Missing usability and flexibility are common problems in digitalization but FRAMR takes an approach to these challenges.

     

    Which steps were to consider during development?

    From the beginning the creation and concept of a scalable cloud system was important to offer clients from all over the world a good service. Also, FRAMR should be usable without software installation and be ready within seconds. Competitors partly still don’t make their services work without a team of educated technicians.

    Lastly, the usage of Linux over Microsoft was essentially to provide proper system safety. There is no worse situation in the field of digital signage than a “player” which doesn’t work properly after a windows update.

     

    What about the current demand for digital signage products?

    A growing number of businesses rely on digital solutions because of the corona crisis. That also comes with a higher demand for digital signage. Financial support of states in the European Union fuels this trend.

     

    Why do more businesses rely on digital billboards?

    In a fast living world and an agile working environment digital billboards offer faster reaction times to new events, a faster display of advertising as well as faster actions and available information for employees in comparison to classic print products. The exchange of content happens instantly whereas print products need to be printed in the first step and then be deployed manually. Other than that, a moving image is always a better eyecatcher than static posters. Lastly, with the right setup it is possible to change the little worlds for visitors / customers within seconds.

     

    FRAMR Player

     

    Recommendations of Lukas Aumair

    Basically, I recommend professional displays with continuous operation in order to provide sustainable and long term usage. For reasons of sustainability, it’s best for businesses to use passive cooling. I also recommend a short usage of extra hardware such as signal distribution and transmission routes – a direct configuration with displays through a player is better – for example with a HTML5-browser or FRAMR player.

    → Find out more about the application areas of digital signage and how your business will take advantage of it. 

     

    Which industries take the most advantage of digital signage?

    Businesses with many display locations because the speed of digital signage can be used very well.

     

    Are there any functions to simplify working processes in order to provide a better usability for customers?

    There are many options to support this goal. These are the following:

    • Cloud based solutions with mobile optimization to edit content from all over the world.
    • Scheduling of content enables complete planning of the playout to the point of creation.
    • Drag and drop functionality for an easy and intuitive usage.
    • Monitoring functions to supervise the usage of these functions.

    Article → 7 underestimated advantages of business digitalization

     

    What will the possible future development of digital signage look like?

    Digital signage will be much more interactive and additional add-ons, for example new features, will improve the products. Other than that, it will be possible for digital signage to react to the environment and be controlled by it. Our FRAMR add-on “FRAMR Eye” for example recognizes personas through AI. Based on data, digital signage can locally decide if, for instance, a man or woman stands in front of the display and then can control the display of content.

    That comes with the following advantages:

    • Opportunity to personalize advertising
    • Data will only be processed locally and not be saved in cloud based systems
    • GDPR-compatibility

    In the future it will be important that Software of a specific digital signage provider will work on many different platforms, no matter if it’s LG, Panasonic, Android or any other provider. It will also be a future challenge to connect one digital signage software with many hardware devices. Today, professional displays offer integrated HTML5-browsers in which digital signage can directly be shown to some extent. Just a comparison to the early days: A player is connected with a display and provides content.

    Contact us