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Online webinars 994 537 Linda

Online webinars

FRAMR – Digitale Signage and it's functions

Fr. Jan. 27th 2023

11.00 a.m. – 12.00 p.m.

Seminar leader: Lukas Aumair

Seminar Management

Lukas Aumair

Lukas Aumair – Founder FRAMR & CEO Megatechnik Multimedia Professional GmbH

 

FAQ

Who are the online webinars suitable for?

The online webinars are suitable for anyone who wants to digitize and automate their work and communication processes. It doesn’t matter whether you have already had contact with digital signage or are looking for an introduction to the application.

 

Which tool do I need to participate in the webinars?

Participation in the webinars takes place via Google Meet. Therefore, you don’t have to install any additional tool.

 

What content do the online webinars cover?

Our goal is to show the benefits of digital signage and help you get started with the application. We also see the online webinars as an opportunity to interact with companies that are already using digital signage.

 

How long does the webinar last?

Our webinars last between 30 and 60 minutes. In terms of content, we try to finish after 30 to 45 minutes to allow time for questions.

 

How many people can attend per webinar?

We don’t commit to an exact number of participants, so we welcome anyone who wants to attend!

 

What are the first two online webinars about?

In the technical webinar “Digital Signage and its Functions”, we provide exclusive insights into the advantages and functions of signage software and how companies can benefit from it. In the second webinar, “Content Marketing in Digitalization”, we will discuss the influence of digitalization on advertising and strategic marketing processes. In addition, you can expect valuable impulses on trends and future developments. The webinars do not build on each other, but move thematically in a similar direction to provide a coherent overall picture.

 

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What is monitoring? Advantages, requirements & more 994 537 Linda

What is monitoring? Advantages, requirements & more

WHAT IS MONITORING? ADVANTAGES, REQUIREMENTS & MORE

Monitoring is becoming increasingly relevant for the supervision of business processes. In our article you will find out more about the advantages, data protection and co.

In this article:

  1. Monitoring: Supervision of business processes becomes increasingly relevant
  2. What is monitoring?
  3. How does monitoring work?
  4. Overview of the different types of monitoring
  5. What does remote maintenance mean?
  6. Digital signage monitoring: What are the opportunities for businesses?
  7. The advantages and disadvantages of monitoring
  8. Which monitoring software is available?
  9. Data protection: The legal situation
  10. What should be included in a maintenance contract?
  11. Conclusion
  12. FAQ

 

The most important information in a nutshell:

  • Monitoring describes a process of documentation, guarantee of safety and evaluation of data
  • Supervision of these processes is an important indicator to figure out key numbers in business
  • There are different types of monitoring
  • To avoid possible misunderstandings in data security, a maintenance contract is recommended

 

Monitoring: Supervision of business processes becomes increasingly relevant

Thanks to the given possibilities of digitalization, working processes of businesses become more efficient. For example, software automates processes and saves costs. But the advantages don’t only become visible in the usage of modern working methods but in their measurability too. FRAMR gives further insights into the advantages of monitoring and what businesses have to consider when choosing the right methods.

Software monitoring

Not only interesting in the blockchain sector: Software monitoring | © Behnam Norouzi

 

What is monitoring?

The term “monitoring” pretty much means “supervision” and describes all processes to measure and evaluate specific data under use of technical tools.

The controlled processes depend on industry and area of operation. A common goal of monitoring is to capture, measure and observe business related working processes to provide safety and quality standards. Aspects of safety are especially important because a detail oriented supervision of technical processes provides the possibility to prevent software failures and execute updates fastly.

Almost every industry is provided with advantages of monitoring and the possibilities of supervision are broadly diversified. Monitoring is used in the industries of medicine, digital signage, search engine optimization and finances. Usage and goals depend on the industry. Monitoring provides many attractive options in online marketing because businesses get further insights into relevant KPIs and therefore can optimize their processes successively.

 

How does monitoring work?

Basic requirement of monitoring is the connection between software and network infrastructure so that the desired processes can be measured. To guarantee flawless functionality, modern and foremost high quality technique is required.

Through the usage of monitoring software, businesses are given the possibility to collect and evaluate specific data. But in the foreground is not necessarily the evaluation of KPIs but, for example, the supervision of hardware and network infrastructure.

In most cases businesses claim services of third parties of the IT industry. In exchange for money they receive a license which allows them to use monitoring software. As monitoring programs are hard to operate, an induction phase or internal workshop is necessary. Alternatively, there remains the option of remote maintenance, whereby the entire monitoring infrastructure is provided by an external provider.

 

Overview of the different types of monitoring

There are different types of monitoring. Mostly, monitoring is divided into three categories: Business, customer and market monitoring. This separation can be further specified (for example, website monitoring). Following, we will give descriptions of the most commonly used methods.

 

Application Performance Monitoring

The goal of application performance monitoring is to check functionality of applications and programs to improve user experience. Different options are available to achieve this goal. The used tools help to determine flaws and attain important information about data transmission speed.

 

Business Transaction Monitoring

As the name reveals, business transaction monitoring is all about supervising business processes. The goal is to optimize these processes which are directly connected to business transactions. A good example for that is the ordering process of an online shop and online payments.

 

System Monitoring

The goal of system monitoring is to review performance of a computer. Important measurements are determined in the first step, for example the performance of a network or the available amount of storage space. Under consideration of these aspects, the evaluation follows in the next step.

 

What does remote maintenance mean?

In connection with monitoring, another term is often mentioned: Remote maintenance. That means the administration of monitoring software is provided by a central location and external access to software as well as hardware is possible. Good and reliable hosting is essential because technical difficulties and required updates may lead to failures. 

An often used method of remote maintenance is cloud monitoring. The centralized data backup through cloud based solutions comes at lower risk because software and other technical applications work without internet connection as well. Other than that, cloud computing provides high safety standards because administration is provided by a professional protected data center.

Cloud computing

Cloud computing: A meaningful method for businesses – safety and regular updates are guaranteed! | © Caspar Camille Rubin

 

Digital signage monitoring: What are the opportunities for businesses?

Digital signage is often used in marketing and for good reason. The screens, assuming they are used as digital billboards, enable fast reaction times and the flexible customization of displayed content on a changing target group (in shopping malls for example). That creates potential for optimization in marketing based on KPIs.

But the amount of advantages reaches even further: Providing information through a central station and regular updates on a server expand the functions for all screens.

Remote maintenance is particularly useful for digital signage because digitized business processes require flawless functionality. The worst case scenario occurs when someone, for example, uses an information terminal and it doesn’t work or a player / signage device is offline and nobody notices that it’s not provided with new content. Cloud computing eliminates problems like these because regular updates and maintenance are provided by an external supplier who controls the events.

FRAMR. – The easy and intuitive digital signage solution
FRAMR is THE solution for easy and intuitive administration of digital content. Our offer fits the needs of all businesses which want to expand their digital processes and set an unforgettable customer experience as priority.

 

Our products convince with the following advantages:

  • Maximum performance
  • High flexibility
  • Independency
  • Safety
  • Storage space
  • Connection with leading hardware brands

 

But that’s not all! Our subscriptions promise a huge diversity of functions and modules. Administration and maintenance is provided by a strongly performing as well as GDPR compliant cloud. Updates, troubleshooting and other important changes is what you receive with a license. High quality is guaranteed and you can concentrate on your business.

 

What are the advantages of monitoring?

The advantages of monitoring are better quality and more safety of supervised processes. Other than that, monitoring provides a fast reaction to sudden failures as well as to maintenance and updates. Using monitoring for marketing comes with many advantages too because relevant KPIs are easier to evaluate.

Overview of the advantages of monitoring:

  • Providing safety
  • Evaluate marketing KPIs
  • Recognizing potential for improvement
  • Execute updates
  • React fast on software failures
  • Providing important functions
  • Prevention

 

Provide safety

With targeted monitoring, necessary maintenance work is carried out while maintaining high safety standards.Monitoring prevents the disruption of internal business processes and ensures smooth processes.

 

Evaluate marketing KPIs

Digitalization creates measurability. Evaluated data and results can be analyzed directly thanks to the usage of monitoring. Measuring relevant data has a significant impact on following events within a company and decision makers can determine important economical steps based on evaluated data.

 

Recognizing potential for improvement

Optimization not only concerns economical factors but also aspects of safety. In fact, businesses have the advantage to optimize all processes, no matter if it’s documentation, expanding technical systems or response time to possible problem fixes.

 

Execute updates

Updates provide better performance of technical processes as well as they ensure keeping up with required standards. For software, functions can often only be used to a limited extent if important updates are not carried out.

 

React fast on software failures

Software failures can’t be prevented completely. Targeted supervision ensures fast reaction and people in charge can get the system running again.

 

Providing important functions

This advantage concerns remote maintenance. When the portfolio of functions is updated, an uncomplicated expansion takes place through a central location. This means that updates do not have to be carried out independently or by an internal team – this is done by an IT service provider.

With remote maintenance, businesses take advantage of financial relief, because there are no additional personnel or training costs for hosting the monitoring software.

 

Prevention

More important than problem fixing is prevention of possible disruptions or obstacles. Problems or shortages in resources should not get fixed when they appear. Businesses rather recognize these problems early and react directly. Problems or failures are often a result of a row of incorrect processes and monitoring provides enough transparency here.

Monitoring

Measurability: One of the most important reasons for monitoring | © REEET Jank

What are the disadvantages of monitoring?

Data security is an important topic to consider and the number of warning letters because of personal data breach has increased in the past years. Monitoring is no gray zone as long as you use personal data responsibly. But that’s exactly the point: To prevent data privacy violations, a maintenance contract is necessary (keep reading!). In many collaborations it is exactly this aspect which is disregarded and ultimately leads to warnings or similar problems.

Another disadvantage is to keep yourself too busy with numbers, data and facts. Evaluations and measurable results are important but if businesses are too focused on determining KPIs and with documentation of relevant numbers then business related decisions might take too long.

For many people this doesn’t make sense because measurable results and numbers normally make decisions easier. But take a look at this from a different perspective: Imagine you have all the relevant data for your business processes and at the same time your team collects different ideas to execute or to improve business structures. The selection is big and that makes the decision harder. Information and measurability are good but too much information slows down the decision making process.

 

Which monitoring software is available?

There are many different variants of monitoring software available on the market and mentioning all of them would take too long. Therefore, we will take a closer look at three types of monitoring: Software as service (SaaS), proprietary and open source.

 

Software as a service (SaaS)

Software as a service is defined by external administration of monitoring software through a third party provider. A subscription allows customers access to specific functions. The biggest advantage of SaaS monitoring is the potential money saving for businesses because it’s a remote maintenance through which IT services providers take care of updates, maintenance, installations and safety.

 

Proprietary monitoring

In case that monitoring is not carried out to an external IT service provider, license based options offer a good alternative. Proprietary monitoring means that businesses get access to monitoring software in exchange for a monthly fee. Required updates and problem fixing are ensured by the licensor.

 

Open source monitoring

Open source monitoring is similar to proprietary monitoring but with one significant difference: The provided tools are for free. However, less costs also means less quality. Necessary updates need to be done by businesses themselves and hosting might cause a problem when there is no qualified expert hired. Remote maintenance is highly recommended. That costs money but all in all it’s still cheaper than SaaS monitoring.

 

What is the difference between monitoring, reporting and controlling?

The terms monitoring, reporting and controlling aren’t synonyms although they sound similar.

Monitoring: Monitoring describes supervision of technical processes. It’s actually like a general term for all measurements and observations of processes within a system.

Reporting: Reporting prioritizes collecting and processing business related data such as KPIs. Companies record this data in so-called “reports” and use them to optimize processes. These reports don’t only consider economical factors but general information about a company.

Controlling: Controlling is part of business administration and deals with planning as well as with coordinating a company. It’s distinguished between strategic and operative controlling. Strategic controlling deals with market analyses and potential development of the market whereas operative controlling deals with organizing budget and makes decisions based on determined numbers to use resources more efficiently.

Basically, monitoring describes a general process. The goal is to get access to relevant numbers with support of technical devices. Reporting is more specific which collects information about a company. Controlling on the other hand is all about figuring out economically relevant numbers and making decisions based on that.

 

Data protection: The legal situation

Remote maintenance and connecting technical devices with external IT systems raises the question of data protection. The actual difficulty is that there is no law to specify that.

To prevent possible misunderstandings and data protection breaches, a maintenance contract is recommended. Such a contract not only regulates and determines rights and obligations but data protection aspects as well. The parties are free in creating the contract but some clauses should consider the legal situation and clarify the processing of personal data as well as secrecy about it.

 

What should be included in a maintenance contract?

A legally secure maintenance contract shouldn’t give any space for interpretations and clarifies the most important questions about the collaboration between companies.

These are the most important components of a maintenance contract at a glance*:

  • Maintenance item
  • Rights and duties of the contract parties
  • Contract period
  • Cancellation
  • Scope of services
  • Liability for defects and warranty
  • Maintaining

The components of a legally secure maintenance contract should be determined individually and based on the interests of both parties. There are templates to create such a contract but more efficiently is to talk to a lawyer. Violations against the GDPR cost a lot of money and legal consulting will clear things up. The risks reach much further because the majority of actions on the internet provide consent. With good legal consulting you are safe.

What is data management? Strategy, tasks & advantages

 

Our final recommendation: Use backup software

Using software always comes with risks even when developing teams keep up to high standards and qualified software testers check the end result. Still, we highly recommend performing a backup when using monitoring software. Backup software is an additional storage medium which creates a safety copy of existing data. Especially in monitoring, saving data can be an important factor because many evaluations (KPIs for example) are relevant for economic development of a business.

 

Conclusion

Monitoring makes working processes of companies easier and allows them to focus on their key business. Potential for saving money is especially possible in evaluation KPIs, although businesses shouldn’t focus on these numbers too much. Central administration makes it possible that business required applications are used safely and get updated regularly. In case of remote maintenance, a contract is highly recommended to clear up any misunderstandings regarding data protection.

 

FAQ

Lastly, we will answer frequently asked questions about monitoring and remote maintenance.

There are many different types of monitoring. The three most common ones are business, customer and market monitoring.

Monitoring software helps companies to figure out business related numbers such as KPIs but also to measure technical processes and to prevent risks.

Contact us

 

    *Legal notice: All information in this article is for general information purposes only. It does not constitute legal advice in individual cases and cannot and should not replace such advice. 

     

    Sources

    https://www.acronis.com/de-de/articles/monitoring-tools/
    https://www.juraforum.de/muster-vorlagen/wartungsvertrag

     

    Pictures: © Canva.com

    How to find the right advertising media and use it purposefully 994 537 Linda

    How to find the right advertising media and use it purposefully

    HOW TO FIND THE RIGHT ADVERTISING MEDIA AND USE IT PURPOSEFULLY

    When choosing the right advertising media, a wide variety of factors must be taken into account, whether strategically or in terms of design.

    In this article:

    1. What is advertising media?
    2. How do I choose the right advertising media
    3. Design tipps
    4. Usage in a targeted manner
    5. Our final advice
    6. Conclusion
    7. FAQ

     

    The most important information summarized

    • The choice and design of advertising media depend on your target audience.
    • The combination of analog and digital advertising methods is purposeful.
    • Take customer needs into account when communicating.

     

    What is advertising media?

    In connection with the term, one encounters the most diverse definitions and opinions. For many it’s the ballpoint pen or USB stick with a company’s logo, but here we talk about advertising articles or promotion products. “Advertising media” is a general term which describes all actions to convey an advertising message. Promotion products also fall under this category but other actions are also part of this.

    Overview of the most known advertising media:

    • Promotion products such as ballpoint pens or flyers
    • Ads (digital or print)
    • Posters
    • Digital signage
    • Banners
    • TV spots
    • Content (Blog, podcasts)

     

    How do I choose the right advertising media?

    The decision depends on many different factors. During the selection of possibilities it’s not that easy to choose the right method but even more important is a good strategy to avoid bad investments.

     

    The target audience is the most important factor

    In marketing, the focus on one’s own target group is the core criterion for choosing the right advertising media. For example, it doesn’t make sense to choose promotion products such as ballpoint pens when potential clients primarily use digital media and barely have personal contact to a business. On the other hand, crafts, for example, take advantage of promotion products because clients show up at the location.

    Through digital ads the opportunity of communicating messages in different ways is given. Use this diversity and speak to all of your interested parties and clients. In the end, a company has many different target groups and you should reach out to all of them as well as considering their different needs. Don’t forget: The benefit does not depend on a product or service but on the needs of the customers.

    But it’s not only about choosing the right medium but also how you speak to your target group. Young people wish for different advertising than someone who is in his fifties and that should be clear when communicating with your target audience. Younger people are more likely to consider how innovative or timeless the advantages of a product are communicated, older people on the other hand care more about safety and price.

    However, there are also communication channels through which all target groups are addressed. One example for this is digital signage – the greater flexibility allows content to be targeted precisely at different groups of people and this is not just done by manual means, because by using artificial intelligence, sensors can recognize the person in front of the digital screen and target advertising. This flexibility gives companies greater leeway in strategy development and the budget is also used more purposefully as a result.

     

    The marketing strategy determines the objectives

    A strategy determines the framework and sets the direction. Research, identification of customer needs, setting of deadlines and analyses are the foundation for choosing the best advertising media. If the goal is “customer loyalty”, promotional products are a proven way of expressing appreciation to customers. However, if the focus is on acquiring new customers, promotional items are not helpful; instead, advertisements with discount promotions or giveaways are.

    The strategy also defines the timing of the advertising. Many companies finance their ideas via crowdfunding campaigns with a predefined goal and deadline. Here it would be fatal to focus exclusively on the goal but not inform anyone about the timing so that the investment is also made within the deadline.

    Ideally, choose advertising materials that fit both strategically and in terms of timing. It doesn’t make sense to hand out flyers for a company anniversary two days beforehand, but it’s just as useless to run ads promoting an anniversary in Munich but addressing a target group from Berlin.

     

    The budget question

    Companies have a specific budget for their marketing and that is to consider because the target group depends on that. Some businesses create a few thousand euros of marketing costs each month and they use the advantages of outsourcing. This approach is barely recommendable for freelancers or small start ups. They don’t have the opportunities to reach as many businesses as possible with their limited budget.

    The available budget determines the type and scope of advertising media as well as the pursued goal. Little businesses with a 1000 € marketing budget per month rather focus on one goal (e. g. expanding reach), big companies with more than 10.000 € marketing budget on the other hand have the possibility to execute a full marketing strategy with lead generation.

    Just take a look at your target group again – if you, for example, sell luxury products, your customers will expect more than a pen or a lighter. In determining the available budget not only your business is involved but also your target group and their wishes.

     

    Design Tipps

    To communicate the emotions associated with advertising, using visual elements is necessary. But a nice presentation isn’t enough to use the strengths of advertising.

     

    Consider your corporate identity

    Uniformity is essential for the identification of a company and the recognition value for the target group. Don’t use random colors during the designing process but remain true to the corporate identity created. The colors of a promotion product don’t necessarily have to match with the colors of a website, but depending on format and media the colors should be alike. If you represent your website and your logo in a combination of black and green for example, it’s not good to design digital ads in, for instance, yellow.

    An unified look also means to use key elements. The logo, or at least the lettering, must be on advertising media to create recognition value. Likewise, the unique selling proposition or a slogan does well to stand out decisively from competitors. Visual elements (placing pictures, form elements etc.) are welcome to differ in order to offer variety but don’t deviate too much from your color scheme.

    Corporate identity

    Corporate identity: The fundament to create a brand with recognition value | Source: canva.com

     

    Communicate a positive feeling

    Besides a strong message, advertising is defined by a good strategy. What matters the most is how clients view your advertising. Use your strategy to awaken positive feelings of hope or excitement. Depending on your target group, you can use humor too. In order to strengthen the good impression we suggest to use positive formulations of sentences – nobody likes to read negative words such as “problem”, but rather positive alternatives like “challenge”. You are not necessarily aware of such little details but they have an influence on the overall impression.

    If possible, use advertising media to speak to the senses of your target audience. A ballpoint pen should feel comfortable in the hands and create a “wow-effect” when looking at it. The reason why videos work so well as advertising media is because they speak to the human senses and visualizing helps to understand a message much better. Use these advantages for your business.

    In terms of visualization, nothing can beat digital billboards. In general, digital advertising is visually more appealing than print media because in the process of creation designers have more possibilities and displaying content on a screen is supported by effects which can’t be used for print media.

    Article → What are use cases? Definition and examples

     

    Check for completeness

    In the first step, the purpose of advertising media is to support marketing. But strong messages and promises alone won’t help your target group when important information is missing. Take care that your contact data is deposited and that important information regarding prices, references or spectrum of services is not missing.

    Also, don’t go into detail too much and focus on key information. The goal is to deliver important information as short and “straight to the point” as possible because the span of attention is short.
    Here again, the advantages of digital advertising become apparent: For example, digital advertising screens can be set in such a way that the content played out changes by itself after a few seconds. This constant change of advertising messages keeps the viewer’s curiosity alive and makes addressing the target group more flexible.

     

    Tailor content to the target group

    Your target group is the key factor, the same applies to the design of advertising materials. There is no such thing as a consistent formula, instead the needs of your clients matter. Some place more value on safety, to others good conditions are more important. Exactly this is to consider when delivering an advertising message. Admittedly, it’s harder with promotion products such as lighters or ballpoint pens but it’s easier with advertising brochures to design content in a targeted manner.

    What’s also important is to differ between B2B and B2C customers / clients. In B2C marketing, the main focus is to communicate emotions and customers expect lower prices. In B2B marketing on the other hand, innovation and objective facts / data which support the selling of a product or good primarily matter.

    Make your target group understand: “You need to do this to contact us” – we’re referring to the Call-To-Action, that is, to perform an action. Many website owners regularly optimize their texts but still aren’t successful. The reason is not necessarily the bad findability or because something is wrong with the texts. Often it’s because the Call-To-Action is missing. Many businesses oversee that interests and customers want to be taken by the hand. The User experience is one of the most important criteria for successful usage of advertising media and especially through the progress of digitalization it becomes more relevant.

     

    Consider the visual details

    As already mentioned, visuals aren’t everything but under the line they are still important. Brochures don’t look good when pictures are pixelated or spacing from text to edge isn’t enough. Likewise, print mistakes, which are often caused by an incorrectly set color channel of a program, aren’t good either. Pictures are ideally in the vector format (to make sure they are not pixelated), the writing big enough and the spacing unified. You should also consider choosing the right format so that there are no difficulties in terms of size when printing.

     

    Store your promotion products the right way

    Promotion products such as brochures quickly accumulate dust, even more important is the right storage. Do not store promotional items openly in the basement or in damp areas, this will damage them and make them less attractive or even affect their function (e. g. lighters).

    Promotion

     

    The targeted use

    When it comes to certain promotional items, there are a few little things to consider that many overlook at first glance. It is not helpful to produce a large quantity of promotional items or blindly play out advertisements, because depending on the target group, there are various special features to consider.

     

    The occasion matters

    Especially in the B2B sector meetings and events are a common thing. To convince their business partners, you better give it all you got and use luxurious advertising materials. It’s better to invest a little bit more money to provide good quality. But don’t only consider the price, but also personal preferences and wishes of business partners.

     

    Don’t be intrusive

    Many people see advertising as intrusive or bothering. Respect the wishes of all of your customers and that some of them are just not interested in advertisement. That actually gives you the possibility to plan better for the future and to figure out who is actually interested in your advertising and who is not.

     

    Our final advice

    Take a look at your competitors and consider your experience. News regarding current trends does not always tell you the best methods for choosing advertising media because your own market research is still the most reliable source for information. Taking a look at your competitors promotes creativity and inspires for new ways to do things. Don’t copy content of other businesses but question their procedure during creation of advertising media to expand and improve your own strategy.

     

    Conclusion

    The right choice of advertising media is based on three factors: The wishes of the target group, the right use and a good design to arouse emotions. If you act without a strategy, you end up investing a lot of money and getting no results – so beforehand, always make an analysis that takes into account the wishes of the target audience and forecast the result.

     

    FAQ

    At the end of the article we answer frequently asked questions about promotional items.

    Digital media provides businesses with higher flexibility. Ads can be optimized easily and changed in real time. Other than that, the success of digital media can be measured precisely.

    In terms of digital advancement, objectively speaking, digital ads work best. However, the choice of the right advertising media depends on the target group and the company’s goal.

    Contact us

     

      Pictures: © Canva.com

      FRAMR developer Lukas Aumair about Digital Signage 849 566 Linda

      FRAMR developer Lukas Aumair about Digital Signage

      FRAMR DEVELOPER LUKAS AUMAIR ABOUT DIGITAL SIGNAGE

      Digital signage offers new chances on the market and is all about innovation in times of digitization.

      Guide for the interview:

      1. What is FRAMR and how was the idea behind it developed?
      2. Which steps were to consider during development?
      3. What about the current demand for digital signage products?
      4. Why do more businesses rely on digital billboards?
      5. Recommendations of Lukas Aumair
      6. Which industries take the most advantage of digital signage?
      7. How can working processes be simplified?
      8. What are the future perspectives of digital signage?

       

      Digital signage, software and more – for many businesses it’s the unknown but for Lukas Aumair it’s daily business. In the FRAMR interview, the CEO of Megatechnik professional multimedia GmbH describes how important digital signage will be for businesses in the future and which chances can be used. Other than that, he also talks further about important advantages regarding digital advertising.

      Lukas Aumair

      Lukas Aumair: Developer of FRAMR and CEO of Megatechnik multimedia professional GmbH

       

      What is FRAMR and how was the idea behind it developed?

      A digital working environment requires the right solutions but many businesses fail in that area. Digital screens are known to most people, although not necessarily under the Term “Digital Signage”. What most people don’t see on the outside: The processes behind the development of software to display content on a digital screen require detailed programming as well as a qualified team. At the end, everything needs to work properly, starting from the idea through to marketing.

      “The content management team of our company looked for a solution to remotely manage content of digital screens in a mall. All solutions on the market were locally installed and therefore only accessible under unsafe as well as complicated conditions and the usability was bad.”

      The thoughts of Lukas Aumair to get to the idea make clear which challenges his team had to face. Missing usability and flexibility are common problems in digitalization but FRAMR takes an approach to these challenges.

       

      Which steps were to consider during development?

      From the beginning the creation and concept of a scalable cloud system was important to offer clients from all over the world a good service. Also, FRAMR should be usable without software installation and be ready within seconds. Competitors partly still don’t make their services work without a team of educated technicians.

      Lastly, the usage of Linux over Microsoft was essentially to provide proper system safety. There is no worse situation in the field of digital signage than a “player” which doesn’t work properly after a windows update.

       

      What about the current demand for digital signage products?

      A growing number of businesses rely on digital solutions because of the corona crisis. That also comes with a higher demand for digital signage. Financial support of states in the European Union fuels this trend.

       

      Why do more businesses rely on digital billboards?

      In a fast living world and an agile working environment digital billboards offer faster reaction times to new events, a faster display of advertising as well as faster actions and available information for employees in comparison to classic print products. The exchange of content happens instantly whereas print products need to be printed in the first step and then be deployed manually. Other than that, a moving image is always a better eyecatcher than static posters. Lastly, with the right setup it is possible to change the little worlds for visitors / customers within seconds.

       

      FRAMR Player

       

      Recommendations of Lukas Aumair

      Basically, I recommend professional displays with continuous operation in order to provide sustainable and long term usage. For reasons of sustainability, it’s best for businesses to use passive cooling. I also recommend a short usage of extra hardware such as signal distribution and transmission routes – a direct configuration with displays through a player is better – for example with a HTML5-browser or FRAMR player.

      → Find out more about the application areas of digital signage and how your business will take advantage of it. 

       

      Which industries take the most advantage of digital signage?

      Businesses with many display locations because the speed of digital signage can be used very well.

       

      Are there any functions to simplify working processes in order to provide a better usability for customers?

      There are many options to support this goal. These are the following:

      • Cloud based solutions with mobile optimization to edit content from all over the world.
      • Scheduling of content enables complete planning of the playout to the point of creation.
      • Drag and drop functionality for an easy and intuitive usage.
      • Monitoring functions to supervise the usage of these functions.

      Article → 7 underestimated advantages of business digitalization

       

      What will the possible future development of digital signage look like?

      Digital signage will be much more interactive and additional add-ons, for example new features, will improve the products. Other than that, it will be possible for digital signage to react to the environment and be controlled by it. Our FRAMR add-on “FRAMR Eye” for example recognizes personas through AI. Based on data, digital signage can locally decide if, for instance, a man or woman stands in front of the display and then can control the display of content.

      That comes with the following advantages:

      • Opportunity to personalize advertising
      • Data will only be processed locally and not be saved in cloud based systems
      • GDPR-compatibility

      In the future it will be important that Software of a specific digital signage provider will work on many different platforms, no matter if it’s LG, Panasonic, Android or any other provider. It will also be a future challenge to connect one digital signage software with many hardware devices. Today, professional displays offer integrated HTML5-browsers in which digital signage can directly be shown to some extent. Just a comparison to the early days: A player is connected with a display and provides content.

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