Digital customer information in the shopping mall
Shopping & Retail
Background and objectives
PlusCity’s building management system needs to inform visitors about last-minute disruptions — such as a broken elevator, an escalator undergoing maintenance, restroom cleaning or temporary closures. Traditional printouts or analog signage had to be created, printed and replaced each time. This process is time-consuming, and analog signage does not attract as much attention as digital solutions.
PlusCity’s goal was to integrate a mobile solution that is immediately available on-site, can be updated in minutes and still looks professional.
Solution
FRAMR. Portable addresses the challenges faced by PlusCity: a mobile digital customer display on wheels that can be easily moved to wherever information is needed. The content can be updated remotely and in real time. Thanks to the design flexibility offered by over 50 modules, the communication is more visually appealing and reflects the modern character of PlusCity.
Technical Challenge
The deployment location cannot be planned in advance (incidents occur spontaneously), so the device had to be battery-powered, weatherproof and ready for immediate use without the need for cable installation. The technical features of the customer stopper meet these requirements with a battery life of 16 hours, IP65 protection (dustproof and moisture-resistant), and a wheel mount for easy relocation.
Result [Before/After]
| Before | After (with FRAMR.) |
| Signs may have had to be replaced | The content on the customer stopper can be updated at any time |
| Many people don’t notice analog signs | Digital customer stoppers are noticed by most people because of their visual qualities |
| Signs and warning notices must be posted at the respective locations | By designating fixed locations for warning signs, customer stoppers can be installed there and their content can be updated remotely |
Would you like a clear assessment of how you can use digital signage?
No sales pitch, just an assessment: What are your goals, what does your current setup look like and what are the challenges? Based on our experience from numerous projects, we’ll tell you — with no obligation — what makes sense for your specific use case.
Lukas Aumair
CEO & Sales
Pascal Kreilhuber
Sales
Clemens Stübler
Sales
Michael Thalmann
Sales