Build That Brand! Show your social feeds via FRAMR. Signage

Companies around the world take advantage of the power of social media. According to Hootsuite, increasing brand awareness is one of the most important goals here. So too with the use of digital displays.

The combination of digital signage and social media promises benefits in terms of brand building, communication and engagement. That’s why the FRAMR. team has developed several modules to combine the strengths of both applications.

 

In short: What are the benefits of playing out social feeds via digital signage? 

Integrating social media feeds with digital signage provides real-time interaction, drives audience engagement, strengthens brand presence, and enables the display of customer reviews. This dynamic connection optimizes communication and provides an effective way to combine online and offline presence.

Below, you’ll learn:

• What benefits the combination of digital signage and social media promises,
• which modules our team has developed
• and what content your team can create to promote different goals.

 

The FRAMR social media modules at a glance

HTML plugin for Facebook and Instagram 

Through HTML you can easily display posts from Facebook and Instagram via digital signage. Crossposting is not the only option here, because you can also customize the posts according to your ideas and show them to different target groups. And if you want to change something visually, you can also change text and image separately via the respective modules. 

-> Here you can find instructions to configure Facebook content with FRAMR. Signage. 

You can also easily show tweets via displays to share the latest news or refer to events. Twitter has published a step-by-step guide for embedded posts on its website.

 

TikTok videos

Of course, the fastest growing social media channel can’t be missing here. With TikTok integration, you can reach your target audience in an entertaining way. Especially useful for businesses with a younger target audience. What’s more, the TikTok module enables real-time display updates, so you’re always presented with the latest content. 

 

YouTube

Using a YouTube link, the module uploads a video and plays it as if it was stored locally in the playlist. Especially good for companies that want to present an image film and generally use the strengths of videos. 

 

How does the integration of the social media modules work?

FRAMR. modules integrate via an intuitive, easy-to-use drag-and-drop system. In the application, you can create and arrange content according to your preferences. Select the module you want and then configure it with the content. Here you can test this process for free. 

-> You want to know ALL the requirements for the successful use of digital signage? Then we recommend our article “7 important requirements for the use of digital signage“. 

 

Social media integration: the best content ideas for FRAMR. Signage

• Informative articles
• News from the company or the industry
• Customer ratings and reviews
• Sweepstakes 
• Customer stories or success stories 
• Product demonstrations and tutorials
• Information about public holidays or vacation
• User-generated content (e.g., product photos)

 

Digital signage and social media: The advantages at a glance

More reach, more time

Cross-posting saves your company a lot of time in content creation. For example, if your team has created a Facebook post, it can be shared simultaneously on FRAMR. Signage. As a result, your posts also generate more reach. 

Also consider this benefit in terms of digital signage’s location independence. Your posts will not only be seen in-house, but also outside at different times of the day via outdoor steles. This also creates touch points with people who have never had anything to do with your company. 

 

Increase transparency

In a survey, 74% of employees say they don’t hear news from the company because internal communications are not good enough. The combination of digital signage and social media effectively addresses this issue.

Digital signage applications are a great way to improve employee communication – screens catch the eye quickly and visual elements are better remembered. This is also where social media’s strengths come into play, as a post typically includes an image or video. Recent news communicated via social media can also be shared easily via displays, allowing all employees to see it. 

There are also advantages in customer communications in terms of transparency. In certain industries, there is a certain dependency on information regarding vacation planning, for example, in order to get an appointment at the doctor or at the car repair shop. Digital signage can be used to inform patients or customers in good time about a company vacation or the team’s absence in general. 

Here, your team can also announce periods with expected increased utilization. An example of this is auto repair shops that expect increased utilization in March/April and October/November due to tire changes. By giving advance notice, appointments can be better coordinated.

 

Authenticity and social proof

With the social media integration, it is possible to share customer reviews. This facilitates the marketing of your products or services, plus it eases the decision-making process of potential customers because the feedback answers remaining questions and positively influences the perception of the brand. 

Social media posts about teamwork or a behind-the-scenes look at your business makes it more reachable. It comes across as more down-to-earth, more likable and therefore more likely to be perceived as a brand. This also overcomes inhibitions of potential customers, business partners and applicants. 

 

Engagement and interaction

Through posts, the target group engages more with your social media profiles and opens up new touch points within the customer journey, for example by following your profiles. This promotes customer loyalty and possibly increases revenue per customer. 

But there are also multiplier effects, because new followers increase reach and engagement rates. This sends positive signals to social media algorithms, causing more people to see your profiles. In addition, an increasing number of followers improves the external perception and makes your company appear more attractive – be it to customers, business partners or applicants. 

Interaction by visitors or customers is particularly interesting in connection with sweepstakes. Few people will interact with digital signage through informative posts, but sweepstakes increase the number of participants. The applications create an innovative, modern customer experience – plus your business generates more leads and increases the engagement rates. 

-> Leads and engagement rates are not the only relevant metrics, however. In our article “5 important KPIs for measuring the success of digital signage“, we list the relevant measures of success.

 

Branding

The interaction of digital signage and social media promotes brand building. Corporate identity posts leave a good overall impression and digital signage displays enhance a modern brand image. Through strong messages, your company positions itself additionally and stays in the minds of the target group.

 

Conclusion

The combination of digital signage and social media combines two essential components for a modern brand image. Whether it’s higher engagement, brand building or more transparency in communication – your company benefits in many ways from the FRAMR. Modules. 

Here, you can post from the most popular social media channels, i.e. Facebook, Instagram, TikTok and YouTube. However, you don’t have to adopt the posts one-to-one, but you can customize them with the different modules.