Case Study – Rotax
Motorsport
Initial situation and objectives
The “Rotax” e-kart experience center was already using a digital signage solution from Brightsign. However, this solution did not meet the requirements: Each display had to be updated individually via a USB drive and each playlist had to be created separately using Windows software. For a karting center with frequently changing content, this lacked flexibility and the ability to create dynamic content for an immersive experience.
Rotax’s objective was therefore to find a centrally controllable solution that would bring the racing experience to life without requiring additional work on each individual screen for every adjustment.
Solution
FRAMR. Signage replaces the single-screen approach with centralized, dynamic content management. Our solutions enable Rotax to update, schedule and modify content across multiple displays simultaneously in real time. This makes content creation more intuitive and allows the Rotax team to customize content remotely — including advertisements, live rankings/leaderboards and explanatory videos for visitors.
Result [Before/After]
| Before | After (with FRAMR.) |
| Displays had to be updated individually | All displays are updated simultaneously (upon request) |
| Lack of momentum in content creation | Ability to schedule and play back content |
| Displays had to be updated on site | Displays can be updated remotely for various locations |
FRAMR. Players in use
ECO-PLAYER
8 FRAMR. Player Eco
Rotax uses the FRAMR. Player Eco for advertising, information on the current race (e.g. leaderboards) and to create an ambience that is suitable for racing.
FRAMR. Features in Use
Playlist with Live Preview
Playlists are checked in a realistic preview before publication, ensuring that content and sequence are right on the displays.
» More about the feature
Planning
Content is scheduled precisely so that the right message appears reliably on the displays at the right time.
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Browser-based
The project team manages content centrally in the browser and can publish changes immediately without an on-site visit.
» More about the feature
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