Digital signage for recruitment and employee retention

Talent is highly competitive on the job market. In the wake of the skills shortage, companies are pulling out all the stops to position themselves as the best employer. Traditional recruiting methods such as newspaper advertisements are becoming less important in this respect, with companies instead taking advantage of e-recruiting and social media for better measurement and efficient usage of ressources. 

Being where the young talent is – a tried and tested means of recruitment. But young people are not only on social media, they are also on the move a lot. And this is where the strengths of outdoor digital signage come into play.

Digital outdoor screens attract attention. The combination of modern branding, visually appealing advertising messages and eye-catching technology gives your company an advantage in the competition for talent.

Summary: The advantages of digital signage over traditional recruiting measures

Digital signage enables cost-effective and dynamic communication of job advertisements, videos and interactive content. Your company reaches more potential applicants and promotes the brand image more efficiently compared to traditional recruiting.

 

Recruiting marketing with a decisive impact

Communicate job advertisements with concise advertising messages and target potential applicants. Outdoor displays and digital out-of-home solutions offer attractive insights into your company and its work culture. With the wide range of design options, you can also create videos and images to highlight career opportunities.

Ideas for approaching potential applicants:
✔ Benefits of your company
✔ Insights into the corporate and work culture
✔ Show career opportunities
✔ Information on the application process
✔ Show reviews from portals or employees

With digital signage, applications have never been so easy and straightforward. Interested parties can use QR codes to apply for a job directly from their smartphone or save the job offer. This also increases the number of applications because interested parties can interact directly with the job advertisement.

Modern branding appeals to young people

Let’s be honest, when was the last time you read the job advertisements in the newspaper? It’s probably been a while. No wonder, because a short text on paper doesn’t leave a lasting impression. But the visual properties of digital signage are completely different. Dynamic content and high-resolution displays are well received by applicants and underline a modern brand image.

 

Lower costs, more applicants

Digital signage advertising enables greater reach than traditional recruiting measures. In addition, your company reduces the costs for posters, flyers or advertisements.

With FRAMR. Signage, you can adapt and flexibly change content in real time. The scope for test phases is greater and you develop a better feel for the wishes of your target audience. There are also no additional costs compared to print advertising. So feel free to try things out and communicate different messages to appeal to applicants.

Digital signage also reduces recruiting costs. Content creation takes less time than distributing flyers or contacting newspapers or magazines. Although recruitment is not possible exclusively via digital signage, a targeted approach to applicants via displays has efficiency advantages and complements measures such as participation in trade fairs or print advertising.

 

Advertising for conferences and events

Open days or public events provide interesting insights into everyday working life and corporate culture. Use digital signage to promote such events and invite interested parties to get to know your company.

Initial, non-binding points of contact with your company build trust and promote contact between employees and potential applicants. Tours or live presentations provide transparent insights into your company and increase the number of applicants.

Your company also gains initial impressions of young talent. A lack of applications is not always a challenge, but rather the quality of applicants and high bounce rates in the recruitment process. Through interviews, HR employees gain initial impressions of whether applicants are a good fit for the company and what young talents want from an employer.

The mutual exchange also speeds up the application process. If both sides get on well with each other, the decision time for applicants is shortened. This not only improves recruitment rates, but also makes processes more efficient.

 

Reduce fluctuation rates through internal job postings

The labor market is becoming increasingly dynamic. Due to the shortage of skilled workers, companies are trying to retain their employees with various benefits. Often, however, changing jobs within the company is also an effective way of retaining employees.

Digital signage displays quickly catch the eye, which is why they are a target-oriented medium for employee communication. You can use this to show internal job advertisements and increase the applicant rate. Fluctuation rates are reduced and skills remain in the team.

 

A good first impression

The strengths of digital signage are not limited to job advertisements or attracting more talent. Displays in waiting rooms or offices also make a good impression in job interviews. Ideally, your company should combine the strengths of indoor and outdoor displays to improve its brand presence and communication across the board. Greater transparency and an attractive brand image will be remembered, making your company more interesting for applicants.