Case Study – Rotax

Motorsport

Company and starting point

Rotax has a deep connection to racing, so it was a logical step to create an environment where everyone can experience the thrill of it firsthand. Under the motto “Race like never before,” Rotax developed a concept for a karting hall that opens up a completely new world of racing experiences.

Before our collaboration with Rotax began, the company was already using Brightsign’s digital signage software. However, the usability of the system did not match Rotax’s requirements – for example, each display had to be updated individually using a USB stick and each playlist had to be created individually in Microsoft Windows software. There was a lack of flexibility. It also lacked the ability to create dynamic content for an immersive experience.

Solution approach

FRAMR. Signage is the ideal solution for Rotax, as our software allows the company to create dynamic, customized content for different displays. The biggest advantage here is the flexibility, as displays do not have to be updated individually on site – instead, the team takes care of all screens remotely and can also schedule content and update it at will.

A total of 7 FRAMR. Player Eco are installed in the restaurant and spectator areas. Among other things, Rotax uses the displays for immersive advertising that matches the racing atmosphere. Due to the flexibility, it is also possible to place advertising blocks in different time slots to create a varied, dynamic environment.

Visitors also benefit from the dynamic content. Karting tracks, for example, are popular destinations for company events – and signage content enables adaptation to different settings. For example, the leaderboards can be displayed in a company’s branding and logos can also be displayed.

Another area of application is communication on the kart track. Rotax uses FRAMR. Signage to display split times and leaderboards – displays provide information about the race in real time. And Rotax has more than 40 modules at its disposal for the design, which enable versatile configuration.

Another FRAMR. Player Eco is used as a display for explanatory videos so that visitors understand the processes and rules on the kart track. Using a standard remote control with color function buttons, employees start the desired video in the language of their choice, whereby the command from the remote control is sent to the FRAMR. Player and the video is started on the player.

CEC is a feature of the HDMI standard for controlling several devices connected via HDMI with just one remote control. This means that the commands to the TV are forwarded directly to the FRAMR. Player and can be used as required to display playlists and dynamic modules in the playlist. Language barriers are effectively broken down and staff are relieved.