Case Study – Rotax
Motorsport
Initial situation and objectives
The “Rotax” e-kart experience center was already using a digital signage solution from Brightsign. However, this solution did not meet the requirements: Each display had to be updated individually via a USB drive and each playlist had to be created separately using Windows software. For a karting center with frequently changing content, this lacked flexibility and the ability to create dynamic content for an immersive experience.
Rotax’s objective was therefore to find a centrally controllable solution that would bring the racing experience to life without requiring additional work on each individual screen for every adjustment.
Solution
FRAMR. Signage replaces the single-screen approach with centralized, dynamic content management. Our solutions enable Rotax to update, schedule and modify content across multiple displays simultaneously in real time. This makes content creation more intuitive and allows the Rotax team to customize content remotely — including advertisements, live rankings/leaderboards and explanatory videos for visitors.
Result [Before/After]
| Before | After (with FRAMR.) |
| Displays had to be updated individually | All displays are updated simultaneously (upon request) |
| Lack of momentum in content creation | Ability to schedule and play back content |
| Displays had to be updated on site | Displays can be updated remotely for various locations |
FRAMR. Players in use
ECO-PLAYER
8 FRAMR. Player Eco
Rotax uses the FRAMR. Player Eco for advertising, information on the current race (e.g. leaderboards) and to create an ambience that is suitable for racing.
Would you like a clear assessment of how you can use digital signage?
No sales pitch, just an assessment: What are your goals, what does your current setup look like and what are the challenges? Based on our experience from numerous projects, we’ll tell you — with no obligation — what makes sense for your specific use case.
Lukas Aumair
CEO & Sales
Pascal Kreilhuber
Sales
Clemens Stübler
Sales
Michael Thalmann
Sales