How FRAMR. Signage improves internal communication
When it comes to digital transformation, the entire team has to get on board. Here, it is not enough to deal with artificial intelligence or to improve monitoring in marketing. The strengths of digitization also serve to expand internal communication structures. This is the only way to establish transparent processes.
Digital signage is one of many ways to improve communication within the company. For this purpose, our team has developed various modules that can be easily combined with FRAMR. applications. For different scenarios and goals.
Summary: What are the advantages with the modules of FRAMR.?
The integration of communication tools with digital signage enables real-time interaction with employees and target groups, improves the internal dialog and creates efficient structures. Increased transparency increases employee satisfaction and engagement with the team as well as with the target audience.
Below you’ll learn:
- What benefits the combination of digital signage and tools for communication promises,
- which modules are available to you and
- how your team can use the modules to improve communication.
All modules at a glance
RSS feed
With this module you integrate external news from an RSS provider into our system. This is used to communicate current news and similar content. It is also possible, for example, to connect a blog to the application and display news or press releases in real time.
Calendar
The module for displaying appointments can be used in many ways. For example, appointments can be coordinated, managed and booked. Via displays, everyone in the team has insight into the appointments and when events, meetings or training take place. Local appointments can even be assigned to individual displays so that no irrelevant information is shown at the respective location.
A useful addition to the calendar is the countdown module. You can use it to communicate reminders for upcoming events, for example. You are free to choose whether you want to announce events a few days or weeks in advance, because the countdown is freely configurable.
(Live) video stream
With the video modules you can show content from playlists or go live. The visual features of digital signage make it easy to communicate with your team or target audience. You can connect and customize the videos with other modules.
Staffbase Channel
Our team has developed the Staffbase channel to outsource employee communication to a central platform. You can use it to reach all employees via FRAMR. For example, it is possible to show the entire news content through one channel.
Microsoft Teams
With the Teams plugin, communication takes place within a separate channel. For example, news or images come directly to the displays to interact with colleagues. This also facilitates location-independent communication during group meetings in conference rooms.
How does the integration of the modules work?
FRAMR. modules integrate via an intuitive, easy-to-use drag-and-drop system. In the application, you can add and arrange content according to your preferences. Select the respective module and then configure it with the content – here you can test this process for free.
-> You want to know ALL the requirements for the successful use of digital signage? Then we recommend our article “7 important requirements for the use of digital signage“.
The advantages of FRAMR. Modules
Improved employee communication and more transparency
Many companies face the challenge that important information does not reach all employees. While they use different channels and tools, not everyone on the team is engaged. Digital signage effectively combats this because information shown via displays is easily accessible.
Place displays in central locations, such as your company’s cafeteria. There are many employees, especially at lunchtime, who can access news or information via digital signage. Combine the visual communication with the audio module to reach even more people.
Modules such as calendar or countdown make the entire communication more transparent by giving timely notice of upcoming events. Digital signage applications are also convincing on a visual level, as appealing images or videos catch the eye and promote the flow of information.
More participation in events / increased engagement
More transparency enables a better flow of information, which in turn also increases engagement. Employees can register directly for events or book appointments via interactive info terminals. Registration takes place in just a few steps.
This also generates synergy effects. The more employees are informed about events, the more registrations are received. As a result, more people in the team exchange information about the events, which means that more people become aware of them and register. If the events offer added value, such as broadening skills, the improved communication structures also increase productivity in the team, since there are more participants.
Increased employee satisfaction
Improved communication results in higher employee satisfaction. Your team becomes more involved in what’s going on in the company and gains more insights into current events. This also promotes team dynamics, as more employees give feedback or interact with the information being communicated. They actively participate in the process and help shape it.
Digital signage applications also work as signposts for external employees. Large companies in particular benefit from this, because employees find the right direction more quickly. And barriers are also broken down for employees with disabilities, for example, through audio playback of content that they would otherwise not be able to read.
The combination of digital surveys and interactive signage opens up new ways to expand employee satisfaction, for example via interactive feedback forms. Employees can express their wishes and make suggestions for improvement at any time. Measures are then taken to sustainably improve the well-being of the team.
Digital signage: content ideas for the FRAMR. Modules
- Information, for example on product and stock levels
- Current news
- Presentations
- Display calendar and countdown
- Interactive feedback
- Signposts for external employees
- Hints for upcoming events / deadlines
Conclusion: A targeted improvement of communication
With the FRAMR. modules, your business is well on its way to improving internal dialog. Digital signage applications do not replace holistically established communication structures, but they complement them. You will reach more employees, the number of participants at events will increase and employee satisfaction will be improved because there is more transparency and a better flow of information.