Case Study – Giant LED wall in the PlusCity parking garage A
Shopping & Retail
About the project
One of Austria’s largest outdoor LED walls has been installed in parking garage A at PlusCity (Pasching location). The aim of the project was to replace the previous static advertising area with an eye-catching, flexible, and digitally controlled LED advertising space. This was intended to further strengthen PlusCity’s brand presence and avoid the costly replacement of conventional tension frame motifs in the future.
Challenges
The challenge lay in the sheer scale of the project: covering an area of over 220 square meters, the LED wall is one of the largest of its kind in Austria. Particular precision was required, as the existing wall structure had a slope of seven centimeters with a complex 117° angle. The substructure had to be adjusted with millimeter precision in order to align the LED modules perfectly. In addition, the schedule was extremely tight—commissioning had to take place by the beginning of October at the latest, which required meticulous coordination between all the companies involved.
Technical implementation
FRAMR. technology was used for the LED wall in combination with high-quality modules and control systems:
- Player: FRAMR. Player PRO with 4K output
- Display type: Outdoor LED wall (pixel pitch 8 mm)
- Total size: 3.36 + 12.48 m (W) × 13.76 m (H), total area 220 m²
- Resolution: 1,980 × 1,720 pixels
- Brightness: 7,000 nits for optimal readability in direct sunlight
- Special feature: 117° corner angle for realistic 3D effects
- Control: FRAMR. Player PRO + NovaStar H2 controller with integrated light sensor
- Energy efficiency: Automatic brightness control to reduce power consumption and minimize light emission
The technical planning and visualization were implemented by Megatechnik in close cooperation with PlusCity. A total of five companies were involved in the planning and installation. The implementation took less than 100 days.
Results
The result is a visual landmark that impresses visitors as soon as they arrive at PlusCity. Thanks to its brightness and high refresh rate, the LED wall delivers smooth, brilliant images both during the day and at night. In combination with the surrounding light installations, the LED wall blends harmoniously into the overall architectural design of the shopping center.
Content can be changed in seconds – directly via the FRAMR. digital signage system, which can be controlled via a web browser or smartphone. This gives PlusCity maximum flexibility, reduced maintenance costs, and a modern public image that strengthens the brand image in the long term.
Impressions
