Digital Signage for Transportation
Digital signage is an integral part for communication for visitors and also for marketing in many industries. Healthcare and the retail sector are hereby just two examples. But transportation also benefits from the advantages of digital communication and is particularly well suited for organizational purposes in this regard.
Digital signage simplifies communication at airports and train stations. The B2B sector is also effectively expanding its structures, for example in the navigation of suppliers to loading sites.
Your business can use digital signage in transportation as follows:
- Wayfinding systems for suppliers and visitors
- Interactive airport terminals
- Digital information boards for public transport
- Daily updated figures and information on employee motivation, such as the number of orders processed
- Screens and video walls
- Security tips
Wayfinding systems for visitors to airports and train stations
With FRAMR. digital signage applications, visitors to airports or train stations can quickly find their way around and are informed of changes (e.g. cancellations) in real time. The precise wayfinding system for visitor traffic shows arrival and departure times, and the screens also present relevant information such as security tips. The 24-hour use of digital signage is particularly advantageous for airports and train stations in this regard, in order to meet permanent operations.
With the interactive features make it easy for visitors to self-check-in and book flights or rides on the spot, and FRAMR.’s features also enable barrier-free interaction.
With the versatile possibilities in content creation, you can also, for example, create a FAQ section that any visitor can access at the terminal. This has a positive effect on the service and leaves a good impression. User-friendliness is one of the greatest strengths of digital signage anyway.
Digital signage reduces the perceived waiting time of visitors. At the same time, airports and train stations can use the applications to advertise stores or draw attention to special offers. This boosts sales figures. It is also possible to show entertainment media such as videos to bridge waiting times.
Visually appealing and efficient
Video walls and high-resolution screens leave an appealing, lasting impression. Posters or display stands can’t compete. The positive impression is imprinted in the minds of visitors and thus strengthens your brand as a whole.
But there are also advantages in terms of workflow, because digital signage allows you to adapt content in real time, among other things. In addition, you can save templates that have already been created and reuse them at any time. This results in efficiency advantages and varied possibilities in content creation, be it videos, images, news, safety tips or information for visitors (e.g. on maintenance work or how to reach a destination the fastest).
Better organization for suppliers
Our client VOG is a good example of how digital signage applications from FRAMR. make organization easier for businesses. Suppliers usually have to dialogue with employees to find the right access – but with the high-resolution screens they get all relevant information in different languages.
FAQ
Finally, we answer frequently asked questions about digital signage software.
The prices for digital signage vary and depend on the individual area of application. FRAMR. Signage solutions start from €459 – player + annual subscription. Click here and find out more about our prices, subscription models and additional services.
The design options of digital signage range from pictures and videos to audio, social media, RSS-feeds, weather information, PDFs and YouTube. Here you can find an exact listing of the FRAMR design options.
During development our team has considered highest quality standards and therefore promises a safe software which is protected from external influences. In our article “digital signage safety” we dive further into this topic.
Feel free to check out our showroom to get a first impression of the practical execution of digital signage applications.
In summary, digital signage is suitable as an advertising and presentation medium as well as a source of information. But this does not describe in detail how your business can benefit from the applications. For this purpose, we have written an article on digital signage applications.
Digital signage is a modern technology with moderate power consumption. The products are durable and the production costs are low. Read our article “Green Signage” to learn more.
For the successful use of digital signage, it is important to know your individual goals. You should also look at the possibilities for use and design. Find out more here.