Digital Signage

The scalability of FRAMR. Signage 1024 861 Sebastian Loos

The scalability of FRAMR. Signage

THE SCALABILITY OF
FRAMR. SIGNAGE

How scalable is digital signage? And to what extent can it grow with the company? In this article we provide the answers!

Skalierbarkeit von Digital Signage

Due to digitalization, companies are growing faster than ever before. This is because it is easier to automate processes and address a cross-regional target group. There are also various ways to make existing processes more efficient. 

The connection between digitization and company growth is also confirmed by a Microsoft study – which states that companies that have taken steps toward digitization at an early stage grow the fastest. 

Software is also indispensable for successful growth. There are solutions for every industry that promise greater efficiency and automate business processes. But apart from that, it is also important that software meets increasing requirements and is scalable. 

In the following, we address the scalability of digital signage solutions. We explain how our software solution, FRAMR. Signage, deals with increasing requirements and supports companies in the long term with digitalization. 

 

What does scalability mean in the context of digital signage?

Scalability means that an application ensures the same functionality or benefits as requirements increase. In the context of software, scalability refers to being able to handle an increasing number of users or demand without losing performance or limiting functionality. 

Example: let’s say you have a small business and want to digitize your advertising. To achieve this goal, you invest in digital signage software. To implement it, you want to set up three displays to better target potential customers. After a sustained period of growth, your company expands and relocates. You want to set up nine displays instead of three. Also, the scope expands – not just advertising is the focus, but also employee communication and real-time interaction through terminals. A scalable system easily meets these requirements and promises straightforward implementation.

Scalability of Digital Signage

 

Scalability of FRAMR. Signage

Software requirements increase as companies expand. This is because there is an increased demand in terms of application scenarios or the amount of data consumed. Often the team also grows and it must be ensured that several people use the same software at the same time. 

Digital signage solutions are no exception. As shown in the example, the areas of use may expand and thus the demand for certain functions also increases. Good software must also be able to play out content across multiple monitors at the same time. 

-> As demands increase and growth continues, FRAMR. solutions provide consistent performance. Let’s take a detailed look at scalability and how your business can benefit from it.

 

Displays

Whether monitor, LED or audio – the FRAMR. Players are designed for versatile use. As your needs grow, you can add another player to the application at any time, allowing you to play on more displays. 

 

Data volume

More displays also means more queries at the same time. Accordingly, solutions are required that can handle high data volumes to ensure trouble-free operation. Since FRAMR. Signage runs on a cloud and offers maximum performance standards, even the simultaneous operation of ten displays is no problem. 

 

Application areas

Digital signage promises cross-industry application for various fields of use. You can open up further areas of application at any time, be it in employee communication or in addressing customers. In doing so, you can expand and automate various company processes and areas more efficiently. 

 

Design possibilities

Let’s say you want to digitize your company’s advertising and reach more potential customers with a combination of images and videos. However, in order to exploit additional advantages in addressing target groups, gamification elements and an interactive experience are also useful. FRAMR. Signage works for all of these application scenarios. And with the sensor-based technology of our players, you can also design the target group approach flexibly. 

-> Learn more about FRAMR. modules and how you can use digital signage. 

 

Security and support

Regardless of the amount of data retrieved, FRAMR. Signage offers the highest security standards. Your data is safe, and we also take care of updates and monitoring to identify cyber-attacks as well as other threats. It doesn’t matter if you have been using digital signage for a short time or if your company is in the growth phase. You can read more about the security standards of our software here. 

 

Continuous operation

FRAMR. Signage is designed for 24h/continuous operation. Your company benefits from more performance at constant costs as well as from a time-flexible target group approach. 

 

Team processing

FRAMR.’s cloud-based service enables decentralized editing of your content. It is possible for several people to use the software and create content at the same time. This saves your company time and makes it more flexible. 

 

Cost

Our team is aware of the requirements for FRAMR. grow together with the company. Accordingly, we offer our customers advantageous subscription prices that promise financial benefits for additional functions. 

 

Conclusion

FRAMR. Signage grows together with your business. Our in-house digital signage solution is designed for sustainable business growth and offers you more power at fair prices as your needs grow.

 

Contact us

 

    Digital Signage as efficiency boost
    Digital signage as an efficiency booster for your business 1024 768 Sebastian Loos

    Digital signage as an efficiency booster for your business

    DIGITAL SIGNAGE AS AN EFFICIENCY BOOSTER FOR YOUR BUSINESS

    Digital signage not only enhances a company’s image, but also makes work processes more efficient.

    Digital Signage at WKO

    Digital signage applications support the creation of a modern brand image. High-resolution displays grab the eye and the versatile design options meet high demands in terms of design.

    But the possibilities of digital signage go beyond that. Depending on the area of use, the applications also promise greater efficiency in the company, especially in communication. In the following, we explain the various ways in which digital signage can be used efficiently and provide tips for practical application.

     

    Centralized communication

    By using digital signage, communication is done through a cloud-based / centralized application that broadcasts content to all connected players. This makes it easy to highlight training or events.

    This also provides advantages when communicating work orders, plans and shopping lists. In fact, your business is flexible and transparent, and at the same time communication channels become shorter. 

    Digital signage creates few ambiguities when conveying information. The space for a flyer or a blackboard is limited, but FRAMR. displays offer a lot of space for communication/presentation of important information. Alternatively, you can arrange multiple slides in a row.

     

    Fast real-time updating of content 

    Digital signage allows updating information in real time. This is beneficial when something important changes at scheduled events, such as the location or time. Neither posters nor flyers offer this flexibility. 

    It also makes it easier to remind your team about upcoming events. Circular emails may well end up in the spam folder, but the countdown on a digital display catches the eye.

    By the way, don’t worry about employees overlooking the displays. The FRAMR. Text-to-Speech module provides you with a voice reproduction of text content. This ensures transparent communication. 

     

    Improved customer communication

    Info terminals facilitate customer communication and leave a good impression on the target group. This is an advantage especially for malls and large companies, because employees can concentrate on their core business and navigation as well as service is (partly) taken over by digital signage. 

    Targeted product advertising also increases efficiency in Businesses, because customers have more points of contact with the offer in strategically placed digital signage applications. Combined with a beautiful design, sales figures increase with less service effort. 

    There is also the possibility to communicate product information, schedules, instructions and event details. FRAMR. info terminal module allows individual interaction through the use of a touch screen, allowing each visitor / customer to access the desired information. 

     

    Short preparation times in marketing

    Campaign planning definitely needs a long preparation time. Discount campaigns require advertising posters or boards that first have to be produced and printed. The time required is high, as is the financial investment for design and printing. 

    Digital signage promises a fast and uncomplicated process here. Designs are created in real time and no print material is required, which means campaigns take a shorter preparation time. 

     

    Summary: The efficiency advantages of digital signage at a glance

    • Increased flexibility in communication and content creation
    • Updating of content in real time 
    • Cost savings through self-service 
    • No printing costs for advertising campaigns
    • Transparent and automated (customer) communication

    Contact us

     

      Anforderungen an Digital Signage
      7 important requirements for the use of digital signage 1024 576 Sebastian Loos

      7 important requirements for the use of digital signage

      7 IMPORTANT REQUIREMENTS FOR THE USE OF DIGITAL SIGNAGE

      In this article we list the seven most important requirements for the use of digital signage applications.

      Digital Signage Requirements

      By investing in digital applications, businesses promise themselves certain advantages. Especially in terms of efficiency and transparency in communication. However, not every company takes advantage of these benefits, the reason is often inadequate planning.

      Digital signage is a good example of this. The applications promise advantages in the area of advertising, but without a content strategy, your business will still not achieve its marketing goals. In fact, digital signage solutions are a regular part of comprehensive planning, which also takes into account issues related to content or locations. Therefore, we present to you the seven most important requirements for the successful use of digital signage.

       

      Overview of the requirements for digital signage

      It all depends on the right objectives

      A clear objective is the key factor for the successful use of digital signage. What does your business want to achieve? More sales through advertising? A better user experience? Or are there difficulties with internal communication? 

      First of all, define your goals and only then take the following steps. If possible, include KPIs to measure success, such as sales figures or how many people participate in a sweepstakes. 

      This also depends on your target audience. While the many design possibilities of digital signage offer your business advantages in content creation, your main goal should be to convince the target audience. Many companies get lost in the variety of design options but sometimes the simplest solutions are the best. So don’t overdo your options, because it will be perceived as annoying in the worst case. Better to keep it simple, but in line with the desires of your target audience.

       

      Budget planning

      FRAMR. offers you two subscription plans to choose from. You can also choose from different hardware solutions and add-ons. A basic budget planning, taking into account the objectives, creates transparency regarding the costs. 

      This is not only about the purchase of digital signage, but also about personnel costs for content creation. Although Digital signage offers you cost advantages compared to traditional advertising methods, the applications are still not a no-brainer. Your team first needs to get familiar with the functions, carry out test runs and try out different formats. This results in additional financial expenses – so you’d better plan your budget a little more generously. 

       

      Content creation

      As already mentioned, digital signage offers your company a wide range of design options. However, the focus is on your target group. The most important thing is to implement content ideas that are beneficial for your business. In an advertising campaign, the focus is not on the complexity of a design, but on how well it appeals to your target audience. 

      Videos generally work very well, but FRAMR. Signage offers you other modules for a targeted approach. For example, image galleries, countdowns, and text-to-speech.

       

      Location selection

      The location is also crucial for the use of digital signage. The screens should not be placed too high, but also not too unimpressive. They should not block the way either. 

      Ideally, digital signage applications are highly visible, but not distracting or too obtrusive. The following pictures of our customer projects will sharpen your sense for the right location:

      Digital Signage Pluscity

      Machsport Digital Signage

      Digital Signage Sign

      It also depends on your industry. In a small store, digital signage applications are well placed in the window as well as behind the counter. In a mall, on the other hand, it is more practical to place info terminals next to the entrance to ensure good navigation. 

       

      Time frame

      FRAMR. Signage is quick to get up and running, but you need to get to know the applications first. It may well take a few weeks before you are familiar with all the features. Take enough time to get to know the functions. 

      As mentioned earlier, you also need to consider human resources. Your team is unfamiliar with the applications and will need a training period. Marketers don’t yet know the individual software requirements, and it should be noted across departments that information exchange will be done via digital signage in the future. Such processes take time. 

       

      Know the individual requirements

      Every business is different and so are the requirements. This refers not only to the target group, but also to the location, the use of resources and the application possibilities. While the requirements mentioned so far apply equally to all companies, even more important are the individual requirements and also possible hurdles.

      Example: Digital signage displays are ideally located at eye level and at hotspots (e.g. entrances). This makes them stand out quickly and your target audience is better focused on the content. However, not all businesses are able to place displays at the entrance. 

      In this case, it is difficult to meet the requirements and alternatives must be found. What those are, depends on your business – either free up space or move the displays elsewhere. 

       

      Be aware of all the advantages

      Digital signage is a true all-rounder and offers you a lot of advantages. Whether in terms of efficiency, improving communication or expanding organizational structures. You should use this versatility for your business

      Example: You plan to create advertising campaigns with digital signage. The goals are clearly defined, namely a better appearance, more reach and higher sales figures. However, after two years you want to expand the scope of digital signage and use it as a presentation medium for in-house training. With the available FRAMR. Modules this plan is easy to realize. 

      First, decide on a goal and familiarize yourself with digital signage applications. Then you can expand the areas of application and improve the communication structures in your company holistically. 

      Know your goals and set the direction. But be open to change and use digital signage for different areas of your business. This way you will get the most out of your investment and lay the foundation for the successful digitization of internal processes. 

      -> If you want to know more about the areas of application, we recommend our blog article about the different application areas of digital signage. 

       

      Conclusion

      The requirements for digital signage take into account budget planning in particular, but also the choice of location and human resource affairs. Deal with the requirements in advance in order to achieve your goals with digital signage – grant your team a time buffer so that everyone deals with the functions and gets to know the applications.

      Contact us

       

        Digital Signage for the public sector
        10 Eye-catching content ideas for digital signage 1024 768 Sebastian Loos

        10 Eye-catching content ideas for digital signage

        10 EYE-CATCHING CONTENT IDEAS FOR DIGITAL SIGNAGE

        We present 10 eye-catching content ideas for digital signage.

        Digital signage offers your business innovative solutions for many application scenarios. Whether marketing, presentation or employee communication – there are no limits to your creativity. However, we have made the experience that businesses often have too concrete ideas about their areas of application and limit themselves to these. An approximate plan is a good thing, but you tend to overlook your possibilities. That’s why we want to inspire you with the following content ideas! 

         

        News and events

        With digital signage you can point out current news or events. This doesn’t necessarily have to be information about discount promotions, you can also display information about opening hours, for example.

        You are completely flexible in the design and have no long preparation times – simply create the content within a few minutes and play it out or adapt it in real time. 

        Using digital signage applications, your target group can also interact and navigate independently with information terminals. The intuitive user interface makes it easy. Combine this with gamification elements and you offer your target audience an appealing and interactive user experience, which at the same time does not distract from the essentials. 

         

        Product presentations

        Did you know that 91% of consumers prefer visual content over text? That means, without digital signage you would be missing out on some opportunities in terms of audience engagement! The versatile options in content creation will showcase your product range perfectly and convince your customers. You want a video presentation? No problem! Or are you into something outstanding and want to present your products audio-visually? This is also possible with digital signage. 

        Thanks to versatile hardware options, you are hardly limited in the format – not to mention the presentation in the highest resolution. Flexibility, quality and wow effects, only digital signage can do that!

         

         

        Social Media Posts

        Keep your customers up to date and present them your stunning social media feeds! You posted a gripping video on TikTok only a few days ago? Or an informative post on Facebook? Then show it off to your customers! And if your business has already reached a milestone or two on social media, you can proudly show off the follower count (good for social proof!).

         

        Customer reviews

        Speaking of social proof, nothing builds trust like reviews from satisfied customers. It’s up to you in which format the testimonials are displayed. Whether text with customer image or star badge. Testimonials won’t distract from the essentials either, because you can freely arrange content and display customer reviews in a small format, for example.

         

        Tips and tricks

        The possibilities in content creation offer you a lot of scope for creative designs. Use this for your business and present helpful tips that offer added value. Many medical practices show hygiene tips via digital signage, for example. And with beautiful pictures or videos, the whole thing doesn’t look uninspired, but attractive and appealing.

         

        Entertainment

        Keep it simple! It doesn’t always have to be elaborate and complicated. A few pictures, videos or audio tracks arouse curiosity and enhance the appearance of your company. 

        Inspiration: Show a countdown and when it expires, you can present the latest news or new products, for example. Be creative and use the element of surprise for yourself! 

         

         

        Live streams

        You know how it is: at lunch in a fast food restaurant or with a piece of cake in a café, sports or musical entertainment provides the ideal feel-good factor. Digital signage offers an integrated live stream function for playing sports, music or other content. 

         

        Employee communication

        Not only your target audience benefits from the strengths of innovative digital signage applications, but also your employees. Use the diverse design options and communicate current information with appealing, visual designs. 

         

        Offers

        Sure, discount promotions always work. But with a nice visual presentation they are even better received by your target group, because besides the price reduction, the design plays an important role. 

         

        Your creativity

        We keep the last content idea quite general and appeal to your creative vein. You don’t have to stick to the guidelines, because digital signage offers you a lot of creative leeway. Try something new, try your own creations and dare to do something unusual. Digital signage combines the strengths of digital marketing with the approaches of user experience and promises an innovative end result to address its target audience. 

         

        That’s not all!

        Our content ideas serve as inspiration, but there are more possibilities. Digital signage is intuitive, flexible and visually appealing – a combination that promises your business some advantages in terms of marketing and communication. 

        So be sure to take a look at the FRAMR. Cockpit to explore the versatile world of digital signage and your design options. 

        Are you curious? Then contact us! We’ll be happy to answer any questions you may have about digital signage and how it can benefit your business.

         

        Contact us

         

          Digital Signage in PlusCIty
          Statistics prove: Digital signage works! [2024] 1024 768 Sebastian Loos

          Statistics prove: Digital signage works! [2024]

          STATISTICS PROVE:
          DIGITAL SIGNAGE WORKS!

          Have you ever wondered if Digital Signage actually works? Well, this article is the answer to your questions!

          Digital Signage in PlusCIty

          Have you ever wondered why YouTube Reels and TikTok videos do so well? It’s not because of the content or because these channels/formats are trending, it’s because the videos are barely longer than 30 seconds. 

          We always want more variety and new things in the media world – that’s also one of the reasons why more and more businesses invest in digital signage. The flexible display options combined with the wide variety of designs enable the same effect as short videos and draw attention to your company. 

          But these are by far not the only advantages of digital signage. They range from process optimization and modern marketing to user experience. We thought: Let’s pack the most important statistics* into a blog article and let the numbers speak for themselves! 

          *At the end of the article you will find all sources for the statistics. 

           

          Visual is simply better

          Beautiful, visual layouts are an important component for successful targeting. The popularity of social media channels can be explained by the fact that visual elements like images and videos are better remembered than text alone. Digital signage is also a visual medium and this promises your business corresponding advantages in addressing target groups. 

          This is also proven by statistics: 91% of consumers prefer visual elements over text content or want images/videos to complement blogs. 

           

          Let me entertain you!

          Lunch at the fast food restaurant simply tastes better when live streams or music videos are broadcast. After all, the whole thing contributes to a good atmosphere. And this plays an important role for customers, because more than 80% also judge a company by its appearance.

          In terms of presentation, digital signage is convincing all over the place. Hardware in different, high-quality resolutions and versatile possibilities in content creation promise a great feel-good atmosphere.

           

          Interaction is fun and drives sales

          You can combine digital signage with gamification elements to encourage user interaction. You don’t necessarily have to create quizzes; surveys at info terminals are also well received. Statistics prove this too: In the U.S., 30% of 16- to 24-year-olds report a positive experience with gamification. 

          Other statistics show that the use of gamification elements improves playful interaction with the target group as well as customer acquisition. While these benefits do not relate directly to digital signage, it does show the impact that gamified interaction has on target audiences. 

           

          Digital signage promises a good user experience

          In 2023, user experience is on everyone’s mind. A mix of beautiful designs, easy-to-understand content and accessibility add up to one of the most important requirements for businesses. Even Google updates its quality guidelines regularly to ensure websites are pushing user experience.

          Statistics show that approximately 94% of users form their first impression about a company based on its web design. This confirms how important it is to have a modern, but also appealing look. However, this statistic doesn’t just refer to the design, otherwise it wouldn’t be about the user experience. Rather, it’s about the overall impression, including how easy a website is to use. If we transfer the whole thing to digital signage, we come to the same conclusion, because it is much easier for target groups to interact with companies.

          Here are a few examples:

          • In shopping malls, visitors can navigate easily.
          • Cinemas give out numbers for orders and through digital signage these are displayed to tell visitors they can pick up their snacks. 
          • In trade fairs, digital signage applications can show the way to different halls.

           

          Not only your target group benefits

          Investing in digital signage applications has benefits for your target audience, but also for your business. Processes are automated, adjustments are made in real time, marketing test phases are shorter and you are more flexible overall. This results in long-term cost savings, modernization of your business and advantages in competition. 

          To illustrate the advantages for businesses, let’s take the example of gamification again. Through individually created surveys, your company gains more information about the wishes and suggestions of its customers. In turn, you can use this to optimize existing processes and improve both your offering and your service. Ideally, you combine the benefits for your target audience to ensure advantages for your company. 

           

          Can’t traditional marketing do that too?

          When we present the advantages of digital signage, we should accordingly draw a comparison to classic marketing methods. Here, however, it is clear that digital signage emerges as the winner. 

          The real challenge of e.g. posters is to update them regularly. Via digital signage applications you have access to your content at any time and can adapt it in real time. The effort behind posters or magazines is much more complex. In addition, visitors can’t navigate as easily. 

          The comparison between digital signage and classic advertising methods should not only be viewed from the perspective that one measure is better than the other. Rather, it’s about the benefits for companies. Digital signage is flexible, user-friendly, accessible, interactive and state-of-the-art. There may be companies that don’t benefit, but those are few exceptions.

          We don’t need to draw the comparison between digital signage and other online marketing efforts like blogs or social media. After all, they complement each other. Through RSS or social media modules you can display postings through digital signage applications and give them more reach. 

           

          Away from the numbers: What does digital signage look like in practice?

          Let’s move away from statistics and give it a more practical approach. Below we present you a few pictures from existing projects to let digital signage have an effect on you and bring you closer to the atmosphere:

          If you want to know more about it, take a look at our Use Cases. You can expect more ideas for the practical implementation of digital signage. Of course, you can also learn more about the application possibilities and how your business can best use digital signage. 

          Digital information point in PlusCity

          Digital Signage business application in a cinema

           

           

          Conclusion: User Experience is King!

          In our digitized world, user experience takes on an important role. With applications like digital signage, it’s no different – your target audience wants a modern look and flexibility, while at the same time the applications should be as straightforward as possible and offer variety. Many companies have recognized this and are therefore increasingly saying goodbye to classic advertising measures such as posters or customer stoppers.

          Contact us

           

            Sources:

            https://www.lxahub.com/stories/gamification-in-marketing-stats-and-trends-for-2022

            https://tech.co/digital-marketing/visual-content-marketing-statistics#:~:text=91%25%20of%20consumers%20prefer%20visual,content%20or%20landing%20pages%20(Venngage)

            https://www.helpscout.com/75-customer-service-facts-quotes-statistics/

            Digital Signage in a waiting room
            Digital signage and videos: A dream combination! 1024 768 Sebastian Loos

            Digital signage and videos: A dream combination!

            DIGITAL SIGNAGE AND VIDEOS:
            A DREAM COMBINATION

            Videos are a great way to interact with your target audience – and they work extremely well with digital signage! 

            Videos are positioning themselves as the undisputed number 1 among the various content formats. There’s a reason why YouTube ranks second among the most popular social media channels and formats like Instagram reels or TikTok videos are becoming increasingly popular. 

            So why not use these strengths for your own business? Digital signage enables high-definition video playback and engages the human eye with varied content. But there are even more reasons for using videos via digital signage – we’ll explain which ones in this article.

             

             

            Visual content works 

            Researchers confirm that we process videos almost 60,000 times better than text. So it stands to reason that videos leave a good impression on the target audience and are better remembered. This also shortens the path to a purchase decision, because potential customers remember your content better and therefore need fewer touch points with your business before making a decision. 

             

            Videos tell a story

            Your business pursues specific goals with content. This doesn’t just mean objective metrics like website traffic, but also what impact the content is having. This is also about influencing what your target audience wants. And what better way to do that than with videos that tell a story and are structured according to the principles of storytelling? 

            Your application possibilities with FRAMR. Signage goes much further than storytelling or advertising. Our software promises targeted brand communication and also the playback of testimonials or information about events. You can also provide insights into your business or present social projects. 

             

            Videos are better remembered

            Videos appeal directly to your target audience. But more important is the personal aspect – with videos you give your brand a voice. This makes it much easier for (potential) customers to identify your business in a competitive environment.

            Personality and individuality will be very important in 2023, because in a growing market it is not necessarily the best products or services that win through, but those that are best remembered. That’s why more and more companies are investing in visual content to secure competitive advantages and interact better with their own target audience. 

             

            The short attention span

            Our attention span is getting shorter and shorter and at the same time, content communicated via videos is easier to understand. Add that to the already mentioned advantage that videos communicate messages more efficiently. Optimize this experience even further with background music or images in your corporate identity and you create an experience that will be remembered. With the right content, you can reach a lot of people and therefore win more new clients. 

            But digital signage also promises you some advantages in corporate communication. Videos as a presentation medium increase the attention of your audience and convey core messages much more efficiently or underline your statements. 

            With the applications of FRAMR. this effect is intensified, because digital signage itself is a real eye-catcher, whose strengths only few of your competitors use. Combined with videos, your business presents itself with a modern appearance that leaves a lasting impression.

            Digital Signage in the Surace cafe

             

            Personality? Yes, please!

            Videos bring us closer to a brand. We relate to the products of companies and feel connected to them. This has the nice side effect that videos are shared. We recognize in them a personal added value or a message directed at us and are happy to share it accordingly. 

            Businesses with personality position themselves more strongly among the competition in the long term. Test it yourself: Visit ten different websites and ask yourself which ones are best remembered. We guarantee that websites with a lot of visual content, especially videos, will leave the best impression and you will relate to the companies faster. 

            Use the power of humor and other emotions. Videos alone do not put the personal component in the center, but a combination of emotions, color elements and targeted messages.

             

            Your business saves time

            Creating videos doesn’t take long. 60-second content conveys more information than long texts or picture spreads. This is a win-win situation for content creation, because your business saves resources and at the same time potential customers are addressed in a targeted manner. 

            With digital signage you are flexible and can play videos across multiple channels. If your business is active on YouTube or TikTok, for example, the videos from your channels can be easily integrated via the FRAMR. digital signage application.

             

            Pleasant stay

            Doctor’s offices use digital signage to broadcast the TV program or their own videos. This is a great way to bridge the long waiting times. Patients perceive their stay as pleasant and this also improves the image of the doctors office. 

             

            Videos promote interaction

            Imagine the following scenario: You are walking in a mall and a digital signage terminal catches your eye. The video played on it invites you to take part in a survey and promotes it with a coupon that is raffled off among all participants. Will you take part?

            Maybe you’re not the type to participate in surveys, but we’re all about comparison to other content formats. As an alternative to video, flyers remain, for example, but they are invisible in comparison – they don’t seem inviting and most people don’t even notice them. 

            With digital signage, it’s a different story, because the high-resolution applications arouse curiosity. Combined with videos, your business benefits from an eye-catcher that promises more interactive possibilities (e.g. through gamification). 

             

            You strengthen your branding

            Videos are an excellent presentation medium and you can use that for your brand. Combine your target audience approach with the corporate identity and you get a strong medium for the modern representation of your business. 

            The following video communicates our brand and gives you an insight how the company presentation can be combined with the product preview.

             

             

            How to use digital signage for videos successfully

            As mentioned at the beginning, short videos are well received. Our attention spans are getting shorter and shorter, and that explains why TikTok videos, YouTube shorts, and Instagram reels are so popular. But it’s not just the length of the videos that matters, but what your target audience wants. Product presentations can be a bit longer, as can videos with tips and tricks. 

            So don’t just think about the length of the videos, but also about the wishes of your target group and pay attention to meaningful content. Short videos don’t offer any depth of content and that can also be a disadvantage. So better focus on the formats. 

            Below we present you a few ideas to successfully use digital signage applications from FRAMR. for videos: 

            • Product presentations
            • Employee communication
            • Advertising
            • News
            • TikTok and YouTube videos
            • Use Cases
            • Information
            • Presentation of current projects
            • Insights into the working environment

            Do you have questions about the application possibilities of digital signage and would you like some non-binding advice? Then contact us, we are happy to help you!

            Contact us

             

              What is a digital blackboard? 462 260 Linda

              What is a digital blackboard?

              WHAT IS A DIGITAL BLACKBOARD?

              Digital blackboards are the perfect alternative to conventional information terminals.

              In this article: 

              1. What are digital blackboards?
              2. Digital black board software: How does it work?
              3. Virtual blackboard: The advantages
              4. Best industries for the digital displays
              5. How much do digital black boards cost?
              6. What’s the difference between digital blackboards and digital signage software?
              7. Conclusion
              8. FAQ

               

              Digital Blackboards: An important step towards digitalization

              Many people see digital black boards as some kind of terminal to get further information about something. Others associate it with a bulletin board in a kitchen. Both perspectives aren’t wrong, speaking from an analogous point of view. In the following article, FRAMR gives you answers regarding how digital black boards work, their advantages and the costs you should consider.


              Digital boards as a flexible source of information

               

              What are digital blackboards?

              Again, speaking from an analogous point of view it makes sense to say it’s a bulletin board. However, you shouldn’t take it too literally. Digital blackboards are an electronic solution to display video- and picture content (as well as PDFs). The color is significant – the more known whiteboards show content on a white background, the casing or the background of blackboards on the other hand is black.

              The contrast in color comes with an advantage for companies. Especially in brighter shopping malls digital displays are almost invisible because of the same accent in color. A black board on the other hand is more recognizable.

              The goal with digital displays is to reach more customers and because of the outstanding color contrast, companies even have advantages for their marketing as they gain more attention.

               

              Digital blackboard software: How does it work?

              Basic requirement for displaying content is compatible software. Through the connection to a device, software displays content. Reproduction can be configured so that contents can be shown for a specific period and then be replaced easily.

              That creates flexibility in the content creation and the possibility to reach out to the target group. The connection to a cloud makes the device work without a permanent internet connection (only required during the data transport).

               

              Virtual blackboard: The advantages

              Modern technology meets stunning design to display digital content. Digital blackboards aren’t just a pragmatic solution to provide information (although that’s one way to use it), because their design makes them a real eye-catcher.

              Speaking from a marketing related point of view, communication with customers gives companies a big advantage. Virtual blackboards serve as a source of information, inspire for an exciting shopping session and provide important safety notices. Thanks to this diversity, companies benefit and market their products as well as their services effectively.

              Digital blackboard advantages overview:

              • Vandalism prevention
              • Remote access
              • Cloud based solution to display content
              • Made for continuous use
              • Design by own preferences

              Content is short lived because the own target group wishes for variety and the growing competition on the market requires companies to regularly come up with new ideas. Conventional banners reach many people but design and printing takes long and is expensive. Digital black boards come with many advantages in that case because all you need to do is to create content and then display it on the board. Besides that, companies don’t produce personnel costs because they don’t need staff to exchange advertising banners.

               

              Best industries for the digital displays

              In the age of digitalization all industries benefit from mobility solutions. The use of blackboards is not limited to display advertising or information because every company is free to show the content they want.

              Shopping malls show exciting advertisements and the administration of a company displays industry news. Restaurants even have a double advantage because a digital menu looks good and is informative.

              Therefore, it doesn’t matter which industry your business belongs to. More importantly, businesses need to know their target group and what they want. The number one question companies should ask themselves is: What are the interests of my target group and how do I reach them with my content strategy?


              Know your target group to make your advertising more effective

               

              How much do digital black boards cost?

              Virtual blackboards (display only) start at 1.000 €. But even more important than a display is a high quality and compatible software to display content. Companies make the best choice by buying software that includes the desired use.

              FRAMR offers attractive solutions with all important features and modules for a monthly fee. Our products promise maximum performance, high flexibility and customer satisfaction. We adjust to the needs of customers and therefore only offer products that promise high quality and high technological standards.

              Feel free to contact us to get to know our products better.

              Overview to our products: https://framr.tv/en/products/

               

              What is the difference between digital blackboards and digital signage software?

              Digital signage solutions are digital-visualized screens that display pictures and videos in a compact form. Therefore, digital signage software is the general term for all screens that show content. What makes digital blackboards special is their color – as already mentioned, pictures or videos are either displayed on a black casing or a black background.

              -> Article: Digital Signage Software: The future of communication?

               

              Conclusion: A must have for companies

              Digital blackboards aren’t only beneficial for shopping malls. Even smaller businesses such as doctor offices, property managements or restaurants take advantage. That underlines the biggest benefit of digital marketing methods: No matter the industry or company size, businesses reach customers with digital signage solutions. If you know your target group and their interests, then you will use digital boards successfully.

              FAQ

              How does a digital black board work?

              A screen is connected to software or a player to show pictures or videos. Content-collection happens in the background through software and the digital display shows the content.

              Digital blackboard apps: Which ones are recommended?

              FRAMR offers packages with all kinds of integrations for digital signage solutions. The unlimited number of content is one of many advantages which improve the overall performance of your digital displays.

              Contact us

               

                Pictures: © Canva

                FRAMR developer Lukas Aumair about Digital Signage 849 566 Linda

                FRAMR developer Lukas Aumair about Digital Signage

                FRAMR DEVELOPER LUKAS AUMAIR ABOUT DIGITAL SIGNAGE

                Digital signage offers new chances on the market and is all about innovation in times of digitization.

                Guide for the interview:

                1. What is FRAMR and how was the idea behind it developed?
                2. Which steps were to consider during development?
                3. What about the current demand for digital signage products?
                4. Why do more businesses rely on digital billboards?
                5. Recommendations of Lukas Aumair
                6. Which industries take the most advantage of digital signage?
                7. How can working processes be simplified?
                8. What are the future perspectives of digital signage?

                 

                Digital signage, software and more – for many businesses it’s the unknown but for Lukas Aumair it’s daily business. In the FRAMR interview, the CEO of Megatechnik professional multimedia GmbH describes how important digital signage will be for businesses in the future and which chances can be used. Other than that, he also talks further about important advantages regarding digital advertising.

                Lukas Aumair

                Lukas Aumair: Developer of FRAMR and CEO of Megatechnik multimedia professional GmbH

                 

                What is FRAMR and how was the idea behind it developed?

                A digital working environment requires the right solutions but many businesses fail in that area. Digital screens are known to most people, although not necessarily under the Term “Digital Signage”. What most people don’t see on the outside: The processes behind the development of software to display content on a digital screen require detailed programming as well as a qualified team. At the end, everything needs to work properly, starting from the idea through to marketing.

                “The content management team of our company looked for a solution to remotely manage content of digital screens in a mall. All solutions on the market were locally installed and therefore only accessible under unsafe as well as complicated conditions and the usability was bad.”

                The thoughts of Lukas Aumair to get to the idea make clear which challenges his team had to face. Missing usability and flexibility are common problems in digitalization but FRAMR takes an approach to these challenges.

                 

                Which steps were to consider during development?

                From the beginning the creation and concept of a scalable cloud system was important to offer clients from all over the world a good service. Also, FRAMR should be usable without software installation and be ready within seconds. Competitors partly still don’t make their services work without a team of educated technicians.

                Lastly, the usage of Linux over Microsoft was essentially to provide proper system safety. There is no worse situation in the field of digital signage than a “player” which doesn’t work properly after a windows update.

                 

                What about the current demand for digital signage products?

                A growing number of businesses rely on digital solutions because of the corona crisis. That also comes with a higher demand for digital signage. Financial support of states in the European Union fuels this trend.

                 

                Why do more businesses rely on digital billboards?

                In a fast living world and an agile working environment digital billboards offer faster reaction times to new events, a faster display of advertising as well as faster actions and available information for employees in comparison to classic print products. The exchange of content happens instantly whereas print products need to be printed in the first step and then be deployed manually. Other than that, a moving image is always a better eyecatcher than static posters. Lastly, with the right setup it is possible to change the little worlds for visitors / customers within seconds.

                 

                FRAMR Player

                 

                Recommendations of Lukas Aumair

                Basically, I recommend professional displays with continuous operation in order to provide sustainable and long term usage. For reasons of sustainability, it’s best for businesses to use passive cooling. I also recommend a short usage of extra hardware such as signal distribution and transmission routes – a direct configuration with displays through a player is better – for example with a HTML5-browser or FRAMR player.

                → Find out more about the application areas of digital signage and how your business will take advantage of it. 

                 

                Which industries take the most advantage of digital signage?

                Businesses with many display locations because the speed of digital signage can be used very well.

                 

                Are there any functions to simplify working processes in order to provide a better usability for customers?

                There are many options to support this goal. These are the following:

                • Cloud based solutions with mobile optimization to edit content from all over the world.
                • Scheduling of content enables complete planning of the playout to the point of creation.
                • Drag and drop functionality for an easy and intuitive usage.
                • Monitoring functions to supervise the usage of these functions.

                Article → 7 underestimated advantages of business digitalization

                 

                What will the possible future development of digital signage look like?

                Digital signage will be much more interactive and additional add-ons, for example new features, will improve the products. Other than that, it will be possible for digital signage to react to the environment and be controlled by it. Our FRAMR add-on “FRAMR Eye” for example recognizes personas through AI. Based on data, digital signage can locally decide if, for instance, a man or woman stands in front of the display and then can control the display of content.

                That comes with the following advantages:

                • Opportunity to personalize advertising
                • Data will only be processed locally and not be saved in cloud based systems
                • GDPR-compatibility

                In the future it will be important that Software of a specific digital signage provider will work on many different platforms, no matter if it’s LG, Panasonic, Android or any other provider. It will also be a future challenge to connect one digital signage software with many hardware devices. Today, professional displays offer integrated HTML5-browsers in which digital signage can directly be shown to some extent. Just a comparison to the early days: A player is connected with a display and provides content.

                Contact us

                 

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