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25. January 2023

More spontaneous purchases with digital customer stoppers

The most important facts summarized

  • Digital customer stoppers offer a wide range of possibilities in content playback.
  • Your company benefits from impulse buys.
  • Digital customer stoppers have long battery runtimes and are weatherproof. 


 

Digital customer stopper

Digital customer stopper with FRAMR

 

Buy from me! The desire for attention

Stationary retail is a tough place. Many competitors and a diverse range of products that appeal to similar target groups. "Big players" have clear advantages, small businesses need to advertise with marketing clues and unique products. Easier said than done when potential customers pass by your business in just a few seconds. 

A well-known German saying goes, "Everyone wants a piece of the pie." And everyone sets the goal to get the biggest piece. In order to prevail against competitors, innovative ways often help. And this means ways that can definitely be described as "unconventional methods". One of them is digital customer stoppers. 

Digital customer stoppers are an underestimated medium. This is mainly because many are unaware of them. Digital advertising displays aren’t a brand new innovation, but customer stoppers, at least the classic version, are increasingly being forgotten. Yet digital alternatives offer many advantages.  

 

The advantages of digital customer stoppers

  • Wide range of possibilities in content design.
  • Digital customer stoppers attract the attention of potential customers.
  • More impulse purchases.
  • Modern brand image.
  • No need to print advertising posters (time saving).
  • It can also be used to advertise campaigns quickly. 

 

Wide range of possibilities in content design

Classic customer stoppers are static. They do not catch the eye. In the worst case, the advertising posters are crumpled and the colors faded. The digital version, on the other hand, promises versatile possibilities in content design. 

Varied content reaches a larger audience. Static content appears lifeless and potential customers always see the same content. Digital customer stoppers, on the other hand, grab the eye with moving content. 

The benefits of moving content, by the way, are backed up by surveys: 60 percent of marketers say their Facebook ads perform better when they use videos. In contrast, only 30 percent say images promise better results. A good 10 percent don't recognize any difference. This suggests that moving elements leave a lasting impression on your target audience. But most importantly: they promise more sales than static customer stoppers. 

By linking to digital signage software, you can play content flexibly and provide lots of variety. Digital content, be it videos or images, can be created quickly and you can change the playback loop at any time.

 

Digital customer stoppers attract the attention of potential customers

In competition, uniqueness always wins or at least has advantages. Digital customer stoppers are used by only a few businesses, so it is a varied and innovative advertising medium. The attention of your target group is guaranteed with varied content. But also because your competitors do not use digital customer stoppers. 

-> Attention through individuality. 

 

More impulse purchases

Let potential customers dive into an innovative world that motivates them to buy. Impulse buys are associated with emotions. And how are emotions triggered? That's right, through targeted and appealing advertising. 

Customer stoppers or advertising posters do not fail because of their appearance. Designers do a good job regardless of the medium. But you can only win customers with appealing messages, and these are more difficult to communicate through static advertising media. 

 

-> Moving, digital elements communicate messages in a targeted way and at the same time convey a coherent overall image. 

 

This does not mean that other marketing tools lose relevance. Digital customer stoppers alone do not generate sales. But they are an eye-catcher and pave the way to new customers. 

 

Modern brand image

If you don't keep up with trends, you will lose against your competition. Digitization is advancing in many businesses. According to German statistics, in 2020 it was 39 percent, in 2022 already 52 percent. And with growing trends such as e-commerce and social media, this increase will proceed exponentially. 

With digitalization, companies are upgrading their image and are perceived as being of higher quality. Ask yourself: What leaves a better impression, beautifully designed social media posts or billboards? The latter can also look nice, but the possibilities in print are more limited. Plus, as mentioned earlier, digitization allows for more movement in advertising. 

 

Time Saving

Fast, faster, digital content creation. Thanks to tools like the FRAMR layout designer, Canva and Photoshop, engaging designs can be created in no time. But more importantly, you can play them out flexibly. 

Advertising posters for customer stoppers can't be created overnight. Special printers are required, which only big and specialized companies have. And they need at least one to two weeks to complete an order. 

With digital content, implementation follows much faster. On freelancer portals you can find professional specialists who create an appealing design within a few days. And they are cheaper than large design agencies for print media. 

So say goodbye to long design processes. Digital customer stoppers offer you advantages in terms of flexibility and resource efficiency. 

 

In which industries are digital customer stoppers used?

  • Retail
  • Gastronomy
  • Fashion & Clothing
  • Perfumery
  • Hotel industry
  • Outdoor areas in stationary retail
  • Events
  • Tourism

 

Do digital customer stoppers only appeal to certain target groups?

Digital advertising methods symbolize the modern and innovative character in entrepreneurship. Here, the question is justified whether this has disadvantages with older target groups. In principle, colorful designs are more likely to appeal to younger people, but your options are not limited to that. 

Reaching the right target group is not so much a matter of the advertising material, but of the messages communicated. Colors and design are also important. Take into account the wishes of your target group and base your content creation on your corporate identity. 

 

Are digital customer stoppers weatherproof?

Digital customer stoppers are normally designed for temperatures from -20 up to 60 degrees. They are waterproof and, depending on the design, also protected against vandalism. For wind resistance, the base parts are often filled with water or sand. 

 

What do digital customer stoppers cost?

The price for the customer stopper is between 1,000 and 1,500 euros. In addition, there are costs for the software. Displays with 40 inches cost around 1,200 to 1,300 euros. Devices for outdoor use that are protected against environmental influences are available from 3,000 euros. 

 

Are there any subsidies for digital customer stoppers?

There are a number of digital subsidy programs that take online marketing measures into account. Among them are digital customer stoppers. You can find several providers via a quick Google search on digital promotion programs. 

 

Lukas

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